In 2019, Udita Bansal embarked on a journey to conceptualize trueBrowns, a homegrown urban-ethnic lifestyle brand that seamlessly blends traditional Indian roots with contemporary style, catering to diverse sizes for modern women. Her strategic acumen propelled trueBrowns, expanding its offerings to encompass menswear and jewelry in the year 2023. With unwavering determination and a predominantly digital-first approach, Udita steered trueBrowns towards global prominence, fostering a widespread footprint that transcends boundaries. Within India, the brand commenced its offline journey by opening shop-in-shop stores, solidifying its position in seven metropolitan cities by establishing key partnerships with renowned retail giants such as DLF, Iconic, and Shoppers Stop. Recognizing the importance of cultural representation, Udita collaborated with actor Chitrangda Singh as the co-creator and ambassador for trueBrowns’ September Festive Edit ’22. This collaboration not only augmented the brand’s celebration of India’s rich heritage through its designs but also showcased trueBrowns’ commitment to cultural diversity. 
 

Udita’s journey is marked by continuous learning and remarkable success. As an alumna of NIFT (National Institute of Fashion Technology), she honed her skills and pursued a marketing and finance certification at Harvard University. Her six fulfilling years at Madura Fashion & Lifestyle, Aditya Birla Group, provided invaluable insights into various aspects of the apparel industry. 
 

trueBrowns’ meteoric rise to prominence has been underscored by a montage of prestigious accolades, including the esteemed titles of D2C Apparel-Ethnic Brand of the Year 2024 by Indian Retailer and Apparel Brand of the Year 2023 by ET Retail. Udita’s own contributions have been celebrated with equal fervor, earning her notable honors such as Fortune India 40under40, the distinguished title of BW BusinessWorld 40u40 Entrepreneur of the Year, and many more, cementing her status as a trailblazer and visionary leader within the realm of contemporary fashion and entrepreneurship. 
 

Driven by her passion for building meaningful connections, Udita nurtured a vibrant trueYou Community, while also curating collaborations with esteemed Bollywood celebrities who have embraced trueBrowns with pride. Beyond her entrepreneurial pursuits, Udita is an internationally certified yoga instructor and a lifelong enthusiast of dance, currently undergoing Kathak training. Her passion for exploration and meditation keeps her grounded, providing moments of solace amidst her dynamic endeavors.