Jovita Mascarenhas is the co-founder of Bartisans, a premium cocktail mixer brand she launched in 2020 with her son, Jordan Mascarenhas. Born during the pandemic, Bartisans blends craft, flavour, and storytelling to bring bar-quality cocktails into people’s homes. Jovita has spent over twenty-five years building brands from the ground up—across lifestyle, media, luxury, and digital commerce. Her experience spans launching new ventures, crafting brand identities, and creating go-to-market strategies that resonate with modern consumers. With Bartisans, she’s channelled that journey into a fast-growing D2C brand known for its clean-label mixers, bold storytelling, and omni-channel presence across Q-commerce, retail, and online platforms. Jovita is passionate about consumer insight, emotional branding, and creating culturally relevant experiences. Today, Bartisans is helping shape a new, inclusive cocktail culture for India—one bottle at a time.