{"id":1822,"date":"2025-06-19T14:20:22","date_gmt":"2025-06-19T14:20:22","guid":{"rendered":"https:\/\/et-edge.com\/conferences\/best-brands-for-women\/?post_type=team&#038;p=1822"},"modified":"2025-06-20T06:45:36","modified_gmt":"2025-06-20T06:45:36","slug":"jovita-mascarenhas","status":"publish","type":"team","link":"https:\/\/et-edge.com\/conferences\/best-brands-for-women\/speakers\/jovita-mascarenhas\/","title":{"rendered":"Jovita Mascarenhas"},"content":{"rendered":"\n<p>Jovita Mascarenhas is the co-founder of Bartisans, a premium cocktail mixer brand she launched in 2020 with her son, Jordan Mascarenhas. Born during the pandemic, Bartisans blends craft, flavour, and storytelling to bring bar-quality cocktails into people\u2019s homes. Jovita has spent over twenty-five years building brands from the ground up\u2014across lifestyle, media, luxury, and digital commerce. Her experience spans launching new ventures, crafting brand identities, and creating go-to-market strategies that resonate with modern consumers. With Bartisans, she\u2019s channelled that journey into a fast-growing D2C brand known for its clean-label mixers, bold storytelling, and omni-channel presence across Q-commerce, retail, and online platforms. Jovita is passionate about consumer insight, emotional branding, and creating culturally relevant experiences. Today, Bartisans is helping shape a new, inclusive cocktail culture for India\u2014one bottle at a time.\u202f\u202f\u00a0<\/p>\n","protected":false},"author":1,"featured_media":1815,"menu_order":1,"template":"","team_designation":[],"team_department":[7],"class_list":["post-1822","team","type-team","status-publish","has-post-thumbnail","hentry","team_department-speakers-2025"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/et-edge.com\/conferences\/best-brands-for-women\/wp-json\/wp\/v2\/team\/1822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/et-edge.com\/conferences\/best-brands-for-women\/wp-json\/wp\/v2\/team"}],"about":[{"href":"https:\/\/et-edge.com\/conferences\/best-brands-for-women\/wp-json\/wp\/v2\/types\/team"}],"author":[{"embeddable":true,"href":"https:\/\/et-edge.com\/conferences\/best-brands-for-women\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/et-edge.com\/conferences\/best-brands-for-women\/wp-json\/wp\/v2\/media\/1815"}],"wp:attachment":[{"href":"https:\/\/et-edge.com\/conferences\/best-brands-for-women\/wp-json\/wp\/v2\/media?parent=1822"}],"wp:term":[{"taxonomy":"team_designation","embeddable":true,"href":"https:\/\/et-edge.com\/conferences\/best-brands-for-women\/wp-json\/wp\/v2\/team_designation?post=1822"},{"taxonomy":"team_department","embeddable":true,"href":"https:\/\/et-edge.com\/conferences\/best-brands-for-women\/wp-json\/wp\/v2\/team_department?post=1822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}