{"id":2299,"date":"2026-04-23T12:30:50","date_gmt":"2026-04-23T12:30:50","guid":{"rendered":"https:\/\/et-edge.com\/conferences\/bhb\/?page_id=2299"},"modified":"2026-06-09T11:13:39","modified_gmt":"2026-06-09T11:13:39","slug":"agenda","status":"publish","type":"page","link":"https:\/\/et-edge.com\/conferences\/bhb\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"\t\t
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Agenda<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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<\/div>
<\/path><\/svg><\/div>
<\/path><\/svg>17:30 \u2013 18:00<\/span>Registration<\/span><\/div><\/div><\/div><\/div>
<\/div>
<\/path><\/svg><\/div>
<\/path><\/svg>18:00 \u2013 18:05<\/span>Setting the Tone <\/span><\/div><\/div><\/div><\/div>
<\/div>
<\/path><\/svg><\/div>
<\/path><\/svg>18:05 PM \u2013 18:50 PM<\/span>CEO Panel Discussiont: The "Human + AI" Equation: Branding the Future of Healthcare<\/span><\/div><\/div><\/path><\/svg><\/span><\/div>

As AI takes over healthcare, the brand risk is “Dehumanization.” The goal is to position technology as a tool that \u201cenhances, rather than replaces\u201d the doctor-patient bond.<\/p>\n\n

    \n
  • Positioning AI tools not as “black boxes” but as transparent second opinions that empower the patient.<\/li>\n
  • Branding the human touch as a luxury\/premium tier in an increasingly automated healthcare ecosystem.<\/li>\n
  • Developing a “Manifesto of Trust” regarding how patient data is used, stored, and protected in AI training.<\/li>\n
  • Positioning AI-driven scheduling and 24\/7 chatbots as “respect for the patient\u2019s time,” a key pillar of modern trust.<\/li>\n<\/ul>\n\n

    Speakers:<\/strong><\/p>\n

      \n
    • Hariharan NS, Managing Director, Siemens Healthineers<\/li>\n
    • Surendran Chemmenkotil, Managing Director, Metropolis Healthcare<\/li>\n
    • Dr. Santosh Shetty, CEO, Kokilaben Dhirubhai Ambani Hospital<\/li>\n
    • Dr Anand K, CEO, Agilus Diagnostics<\/li>\n
    • Venkatesh R, Group Chief Operating Officer, Narayana Health<\/li>\n<\/ul>\n\n

      Moderator:<\/strong>
      \nAnkur Dhandharia, Healthcare Partner – EY-Parthenon India<\/p><\/div><\/div>

      <\/div>
      <\/path><\/svg><\/div>
      <\/path><\/svg>18:50 PM \u2013 19:05 PM<\/span>Keynote Address: The Future of Healthcare- From Treating Illness to Engineering Wellbeing<\/span><\/div><\/div><\/path><\/svg><\/span><\/div>

      Shreehas Tambe, Chief Executive Officer, Biocon Biologics<\/p><\/div><\/div>

      <\/div>
      <\/path><\/svg><\/div>
      <\/path><\/svg>19:05 PM \u2013 19:50 PM <\/span>CMO Panel Discussion: The Trust Deficit: Why Credibility is the New Buzzword in 2026<\/span><\/div><\/div><\/path><\/svg><\/span><\/div>

      In 2026, search is no longer just about keywords; it\u2019s about Answer Engine Optimization (AEO). Patients use AI like Gemini or ChatGPT to find care, and these engines prioritize “Trust Signals”—verified credentials and peer-reviewed content.<\/p>\n\n

        \n
      • Positioning your brand as the “Primary Source” for AI models by using structured data and medical schema.<\/li>\n
      • Moving from generic marketing copy to content authored by named, verified clinicians to satisfy “Your Money Your Life” (YMYL) algorithms.<\/li>\n
      • Video-Led Authority: Using short-form, physician-led videos to build instant psychological trust before a patient even enters the building.<\/li>\n
      • Zero-Click Trust: How to maintain brand influence when AI provides the answer directly, bypassing your website.<\/li>\n<\/ul>\n\n

        Speakers:<\/strong><\/p>\n

          \n
        • Girish Kulkarni, Chief Marketing Officer, Torrent Pharma<\/li>\n
        • Tarundeep Singh, Chief Marketing Officer, Zydus Group<\/li>\n
        • Kedar Apte, Chief Marketing Officer, Medanta<\/li>\n
        • Madhur Gopal, Chief Marketing Officer, Manipal Hospitals<\/li>\n<\/ul>\n\n

          Moderator:<\/strong>
          \nSatyam Mehra, Partner – Lifesciences, Healthcare & Consumer Practice, EY-Parthenon India<\/p><\/div><\/div>

          <\/div>
          <\/path><\/svg><\/div>
          <\/path><\/svg>19:50 PM \u2013 20:00 PM<\/span>Chief Guest Address<\/span><\/div><\/div><\/div><\/div>
          <\/div>
          <\/path><\/svg><\/div>
          <\/path><\/svg>20:00 PM \u2013 20:05 PM<\/span>Unveiling of the Coffee Table Book \u201cBest Healthcare Brands 2026\u201d <\/span><\/div><\/div><\/div><\/div>
          <\/div>
          <\/path><\/svg><\/div>
          <\/path><\/svg>20:05 PM -20:40 PM <\/span>Felicitations<\/span><\/div><\/div><\/div><\/div>
          <\/div>
          <\/path><\/svg><\/div>
          <\/path><\/svg>20:40 PM \u2013 20:45 PM<\/span>Closing Remarks<\/span><\/div><\/div><\/div><\/div>
          <\/div>
          <\/path><\/svg><\/div>
          <\/path><\/svg>20:45 PM Onwards<\/span>Networking Dinner<\/span><\/div><\/div><\/div><\/div><\/div>
          <\/path><\/svg><\/span><\/path><\/svg><\/span><\/div>

          Agenda 17:30 \u2013 18:00Registration18:00 \u2013 18:05Setting the Tone 18:05 PM \u2013 18:50 PMCEO Panel Discussiont: The "Human + AI" Equation: Branding the Future of Healthcare As AI takes over healthcare, the brand risk is “Dehumanization.” The goal is to position technology as a tool that \u201cenhances, rather than replaces\u201d the doctor-patient bond. Positioning AI tools […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2299","page","type-page","status-publish","hentry"],"yoast_head":"\nAgenda - Best Healthcare Brands 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/et-edge.com\/conferences\/bhb\/agenda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agenda - Best Healthcare Brands 2026\" \/>\n<meta property=\"og:description\" content=\"Agenda 17:30 \u2013 18:00Registration18:00 \u2013 18:05Setting the Tone 18:05 PM \u2013 18:50 PMCEO Panel Discussiont: The "Human + AI" Equation: Branding the Future of Healthcare As AI takes over healthcare, the brand risk is “Dehumanization.” The goal is to position technology as a tool that \u201cenhances, rather than replaces\u201d the doctor-patient bond. 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