Mahip Dwivedi is the Vice President and Head of Marketing at Pepperfry. In his current position, Mahip spearheads the company’s marketing strategy, overseeing brand communication, and enhancing performance marketing efforts. At Pepperfry, he is also instrumental in crafting effective customer retention strategies and managing public relations functions. With a focus on driving growth and solidifying Pepperfry’s market position, Mahip’s appointment is a testament to his proven track record in the field of marketing. 

A seasoned professional with over 16+ years of experience in Digital and Performance Marketing Mahip has served in leadership positions at various fast-growing companies. Before joining Pepperfry, Mahip served as the Chief Marketing Officer at Tyke Invest where he showcased his exceptional skills in marketing strategy and brand building which led to significant contributions to the company’s growth. 

Mahip’s ability to merge Brand with Performance Marketing with extensive knowledge on building Martech stacks has consistently resulted in impactful Business for other brands in past like Flipkart, Bigbasket & CommonFloor.com to name a few. 

Bringing a wealth of experience to his role at Pepperfry, Mahip’s background is distinguished by a deep understanding of the digital marketing landscape and a knack for developing innovative marketing strategies. Mahip has done his Masters in Business Administration with a Dual Specialization in Marketing & HR from MS Ramaiah Institute of Management, Bengaluru.