Harish Bijoor is a Brand-domain specialist operating out of Bengaluru, India. He runs a unique boutique-consulting outfit branded “Harish Bijoor Consults Inc.”, a brand name that has a consulting presence across the markets of Hong Kong, Seattle, London, Istanbul, Dubai and the Indian sub-continent. 

He spent his final Corporate stint as the Chief Operating Officer, Zip Telecom Limited. 

He has spent the last eight years prior to his telecom stint with Tata Coffee Limited in various designations moving through the brand management and marketing hierarchy. The last eight years have seen Tata Coffee Limited unleash a flurry of value-added coffee brands in the domestic market. Some of these brands include Tata Café, Tata Kaapi, Coorg Pure Coffee, and Coorg Double Roast. The company launched an aggressive presence in the liquid coffee vending market as well with a large number of coffee points across the country. Harish’s career with the company culminated with leveraging exciting joint ventures with aggressive partners in the market, Barista coffee included, in the front-ended liquid coffee Café segment! 

Harish spent the first eight years of his career with Brooke Bond Lipton India Limited (now Hindustan Unilever Limited) moving through the sales and distribution stream during the first four years and the brand management stream in the next four. Brands handled: Teas: Red Label, Special, Super Dust, 3 Roses, Taj Mahal. Coffees: Bru, Deluxe Green Label, Tripti, Café, etc. 

Harish is actively involved in the world of coffee in India. He is a member of many active coffee forums and delivers lectures on the subject in India and Internationally. Harish is passionate about coffee, a terrain he spent 20 years of his working life in. 

He has served as a member of the Coffee Board of India under the auspices of the Union Ministry of Commerce. 

Harish has been an active member of the Plantations sub-committee of the Planning Commission for the formulation of the XI th Five year Plan (2007-12). He has a depth of involvement in the rural markets of India, Vietnam, South Africa and Indonesia. 

Harish is an actively sought public speaker in the country at forums that relate to General Management, Marketing, Sales, Retailing, Consumer Behavior, Techno-branding, Trend-spotting and allied areas. He has spoken to corporate audiences for 19,022 hours to date. 

Harish teaches at the Indian School of Business, Hyderabad & Mohali, in addition to semesters at overseas Business schools in the US and Europe. He has been teaching at the Indian School of Business for the past 23 years. 

He loves quizzing and is an active Business and Marketing Quiz Master as well. 

Harish has recently published a book titled, “Marketing Trends – Smart Insights into the world of Indian Business”, a serious book written in a style that is distinctly young and MTV-ish! 

He is currently involved in his second book on core branding. The book is titled, ”Brand Irrationals: a fundamental journey into brand-think” 

Harish has simultaneously been commissioned to write a book on “Customer Service mechanisms” at play in contemporary marketing contexts. 

Harish is actively involved in research relating to Rural Consumer Behavior, Rural Retail Networks and trade mechanisms at play. The current research exercise he is involved in spans a 6-year period covering 84,850 consumers across India. 

Harish is involved in Urban renewal research and has put together active research formats that are used extensively in India, Pakistan, the UAE and Germany alike. 

Harish has published papers extensively on the subjects relating to Strategic Marketing, Branding, Consumer Behavior, Retail networks, Rural marketing, Marketing research and Trend-analysis. 

Harish Bijoor contributes regularly to Business publications on Branding, sales, distribution and related topics. Harish loves Bangalore, but hates all the garbage being dumped around. Harish passionately believes that junk and garbage is going to be the biggest challenge of the new millennium! 

Currently, Harish works on the bleeding-edge brand & marketing  

work related to the Metaverse, AI and Web 3.0