{"id":30,"date":"2026-03-13T06:34:45","date_gmt":"2026-03-13T06:34:45","guid":{"rendered":"https:\/\/et-edge.com\/conferences\/cmoplaybook\/?page_id=30"},"modified":"2026-04-10T04:46:37","modified_gmt":"2026-04-10T04:46:37","slug":"home","status":"publish","type":"page","link":"https:\/\/et-edge.com\/conferences\/cmoplaybook\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"30\" class=\"elementor elementor-30\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f85b7c3 e-flex e-con-boxed e-con e-parent\" data-id=\"f85b7c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c4ed71 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5c4ed71\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1910\" height=\"350\" src=\"https:\/\/et-edge.com\/conferences\/cmoplaybook\/wp-content\/uploads\/2026\/04\/cmo.png\" class=\"attachment-full size-full wp-image-378\" alt=\"\" srcset=\"https:\/\/et-edge.com\/conferences\/cmoplaybook\/wp-content\/uploads\/2026\/04\/cmo.png 1910w, https:\/\/et-edge.com\/conferences\/cmoplaybook\/wp-content\/uploads\/2026\/04\/cmo-300x55.png 300w, https:\/\/et-edge.com\/conferences\/cmoplaybook\/wp-content\/uploads\/2026\/04\/cmo-1024x188.png 1024w, https:\/\/et-edge.com\/conferences\/cmoplaybook\/wp-content\/uploads\/2026\/04\/cmo-768x141.png 768w, https:\/\/et-edge.com\/conferences\/cmoplaybook\/wp-content\/uploads\/2026\/04\/cmo-1536x281.png 1536w\" sizes=\"(max-width: 1910px) 100vw, 1910px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a943a66 elementor-widget elementor-widget-text-editor\" data-id=\"a943a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFrom visibility to value creation\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91e419e elementor-align-center elementor-widget elementor-widget-elementskit-button\" data-id=\"91e419e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-button.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t<div class=\"ekit-btn-wraper\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/et-edge.com\/conferences\/cmoplaybook\/#enquire-now\" class=\"elementskit-btn  whitespace--normal\" id=\"\">\n\t\t\t\t\tEnquire Now\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n        <\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7da326a e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"7da326a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;,&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;animation_delay&quot;:1000}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a82d1f elementor-widget elementor-widget-html\" data-id=\"4a82d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n.container {\r\n  display: flex;\r\n  justify-content: center;\r\n  align-items: center;\r\n}\r\n\r\n\r\n.lord-icon {\r\n  width: 100px;\r\n  height: 100px;\r\n}\r\n\r\n@media (max-width: 768px) {\r\n  .lord-icon {\r\n    width: 70px;\r\n    height: 70px;\r\n  }\r\n}\r\n\r\n@media (max-width: 480px) {\r\n  .lord-icon {\r\n    width: 50px;\r\n    height: 50px;\r\n  }\r\n}\r\n<\/style>\r\n\r\n<div class=\"container\">\r\n  <lord-icon\r\n    class=\"lord-icon\"\r\n    src=\"https:\/\/cdn.lordicon.com\/onmwuuox.json\"\r\n    trigger=\"loop\"\r\n    delay=\"1000\"\r\n    colors=\"primary:#121331,secondary:#eb5424\">\r\n  <\/lord-icon>\r\n<\/div>\r\n\r\n<script src=\"https:\/\/cdn.lordicon.com\/lordicon.js\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebba61f elementor-widget elementor-widget-text-editor\" data-id=\"ebba61f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Mumbai<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a2728 elementor-widget elementor-widget-text-editor\" data-id=\"e1a2728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t10<sup>th<\/sup> April\u201926\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-394867f e-flex e-con-boxed e-con e-parent\" data-id=\"394867f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-77b7324 e-con-full e-flex e-con e-child\" data-id=\"77b7324\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2a0e915 e-con-full e-flex e-con e-child\" data-id=\"2a0e915\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b6e18d elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"1b6e18d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/et-edge.com\/conferences\/cmoplaybook\/wp-content\/uploads\/2026\/03\/south-Indias-hyper-connected-marketplace.jpg\" class=\"attachment-full size-full wp-image-221\" alt=\"\" srcset=\"https:\/\/et-edge.com\/conferences\/cmoplaybook\/wp-content\/uploads\/2026\/03\/south-Indias-hyper-connected-marketplace.jpg 1000w, https:\/\/et-edge.com\/conferences\/cmoplaybook\/wp-content\/uploads\/2026\/03\/south-Indias-hyper-connected-marketplace-300x200.jpg 300w, https:\/\/et-edge.com\/conferences\/cmoplaybook\/wp-content\/uploads\/2026\/03\/south-Indias-hyper-connected-marketplace-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41f19ad elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"41f19ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In South India\u2019s hyper-connected marketplace, brand leadership is no longer defined by share of voice alone, but by share of value within culturally nuanced, vernacular-first ecosystems. As digital adoption accelerates across Tamil Nadu, Telangana, and Andhra Pradesh, CMOs are navigating a landscape where language, local culture, commerce, and real-time consumer experience converge. Modern B2C brands in the region must move beyond metro-centric visibility to drive measurable impact \u2014 balancing performance with purpose, storytelling in Tamil and Telugu with scale, and innovation with authenticity that resonates in all regions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ac8f9c e-flex e-con-boxed e-con e-parent\" data-id=\"6ac8f9c\" data-element_type=\"container\" data-e-type=\"container\" id=\"the-digital-imperative\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-646bfd4 e-con-full e-flex e-con e-child\" data-id=\"646bfd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-49888ed e-con-full e-flex e-con e-child\" data-id=\"49888ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ee3a99 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7ee3a99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-digital-ocean\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M87 481.8h73.7v-73.6H87zM25.4 346.6v61.6H87v-61.6zm466.2-169.7c-23-74.2-82.4-133.3-156.6-156.6C164.9-32.8 8 93.7 8 255.9h95.8c0-101.8 101-180.5 208.1-141.7 39.7 14.3 71.5 46.1 85.8 85.7 39.1 107-39.7 207.8-141.4 208v.3h-.3V504c162.6 0 288.8-156.8 235.6-327.1zm-235.3 231v-95.3h-95.6v95.6H256v-.3z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54f465e elementor-widget elementor-widget-text-editor\" data-id=\"54f465e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tThe Digital Imperative\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39492a5 e-con-full e-flex e-con e-child\" data-id=\"39492a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-062b166 e-con-full e-flex e-con e-child\" data-id=\"062b166\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d3ab3f elementor-widget elementor-widget-heading\" data-id=\"9d3ab3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital ads spend<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb8555d e-con-full e-flex e-con e-child\" data-id=\"bb8555d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3e826cc e-grid e-con-full e-con e-child\" data-id=\"3e826cc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1c507bf e-con-full e-flex e-con e-child\" data-id=\"1c507bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-549b6a9 elementor-position-inline-end elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"549b6a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg class=\"ekit-svg-icon icon-Money-2\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M13.504 13.12c-0.32-0.192-0.704-0.064-0.832 0.256v0c-0.192 0.32-0.064 0.704 0.256 0.832 0.128 0.064 0.192 0.064 0.32 0.064 0.192 0 0.448-0.128 0.512-0.32v0c0.128-0.256 0.064-0.64-0.256-0.832z\"><\/path><path d=\"M30.784 18.112l-4.8-8.384c0.576-0.384 0.96-1.024 0.96-1.792 0-0.384-0.064-0.704-0.256-1.024 2.24-0.512 3.904-2.496 3.904-4.864 0-0.32-0.256-0.64-0.64-0.64-0.32 0-0.64 0.256-0.64 0.64 0 1.92-1.472 3.584-3.392 3.776l0.96-1.344c0.576-0.832 0.64-1.856 0.064-2.688s-1.536-1.216-2.496-1.024l-1.152 0.256c-0.256 0.064-0.576 0-0.832-0.128l-0.96-0.576c-0.768-0.448-1.728-0.448-2.496 0l-0.96 0.576c-0.128 0.192-0.448 0.256-0.768 0.192l-1.152-0.256c-0.96-0.256-1.984 0.192-2.496 1.024-0.576 0.832-0.512 1.92 0.064 2.688l1.152 1.536c-0.704 0.32-1.152 1.088-1.152 1.92 0 0.768 0.384 1.408 0.96 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2.304 2.176 0.576 0 1.024 0.384 1.024 0.896 0 0.448-0.448 0.832-0.96 0.896 0 0-0.064 0-0.064 0s-0.064 0-0.064 0c-0.512-0.064-0.96-0.448-0.96-0.896 0-0.32-0.256-0.64-0.64-0.64-0.32 0-0.64 0.256-0.64 0.64 0 0.96 0.704 1.792 1.664 2.048v0.128c0 0.32 0.256 0.64 0.64 0.64 0.32 0 0.64-0.256 0.64-0.64v-0.128c0.96-0.256 1.664-1.088 1.664-2.048 0-1.216-1.024-2.176-2.304-2.176z\"><\/path><path d=\"M25.024 17.024c-2.496-2.496-6.528-2.624-9.152-0.256-0.256 0.256-0.256 0.64-0.064 0.896 0.256 0.256 0.64 0.256 0.896 0.064 2.112-1.92 5.376-1.856 7.424 0.192 2.112 2.112 2.112 5.504 0 7.616-1.152 1.152-2.688 1.728-4.288 1.536-0.32 0-0.64 0.192-0.704 0.576 0 0.32 0.192 0.64 0.576 0.704 0.192 0 0.384 0 0.576 0 1.728 0 3.456-0.704 4.672-1.92 2.624-2.624 2.624-6.784 0.064-9.408z\"><\/path><path d=\"M17.984 26.56c0 0 0 0 0 0-0.32-0.128-0.704 0-0.832 0.32s0 0.704 0.32 0.832v0c0.064 0.064 0.192 0.064 0.256 0.064 0.256 0 0.448-0.128 0.576-0.384s0-0.64-0.32-0.832z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d49fe54 elementor-widget elementor-widget-elementskit-heading\" data-id=\"d49fe54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title \"><span><span>\u224846%<\/span><\/span> of India\u2019s total advertising market, overtaking many traditional formats<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff555be e-con-full e-flex e-con e-child\" data-id=\"ff555be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c7e45a4 e-con-full e-flex e-con e-child\" data-id=\"c7e45a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74f4a2f elementor-widget elementor-widget-heading\" data-id=\"74f4a2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FY 2024-25 spend<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71fcbe8 e-con-full e-flex e-con e-child\" data-id=\"71fcbe8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-941a9b4 e-grid e-con-full e-con e-child\" data-id=\"941a9b4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fa818a4 e-con-full e-flex e-con e-child\" data-id=\"fa818a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d03fbd5 elementor-position-inline-end elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"d03fbd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg class=\"ekit-svg-icon icon-calendar3\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M30.831 6.246c-0.209-1.012-0.698-1.919-1.396-2.617-0.209-0.209-0.454-0.419-0.733-0.593l-0.035-0.035c-0.035-0.035-0.070-0.035-0.105-0.070-0.105-0.070-0.209-0.14-0.314-0.174h-0.035c-0.733-0.384-1.535-0.593-2.443-0.593h-2.164v-1.501c0-0.349-0.279-0.663-0.663-0.663-0.349 0-0.663 0.279-0.663 0.663v1.431h-12.528v-1.431c0-0.349-0.314-0.663-0.663-0.663s-0.663 0.279-0.663 0.663v1.431h-2.164c-0.663 0-1.326 0.14-1.919 0.384-0.663 0.279-1.256 0.663-1.745 1.152-0.279 0.279-0.523 0.593-0.733 0.907-0.209 0.349-0.384 0.698-0.523 1.082-0.070 0.209-0.14 0.419-0.174 0.628-0.070 0.349-0.105 0.698-0.105 1.047v19.577c0 1.431 0.593 2.722 1.501 3.629 0.942 0.942 2.233 1.501 3.629 1.501h19.612c1.431 0 2.722-0.593 3.629-1.501 0.942-0.942 1.501-2.233 1.501-3.629v-19.577c0-0.349-0.035-0.698-0.105-1.047zM2.425 7.258c0-0.279 0.035-0.523 0.070-0.768s0.14-0.489 0.209-0.733c0.14-0.314 0.314-0.593 0.489-0.838 0.105-0.14 0.209-0.244 0.314-0.384 0.209-0.209 0.454-0.384 0.698-0.558 0.593-0.349 1.256-0.558 1.989-0.558h2.164v1.431c0 0.349 0.279 0.663 0.663 0.663 0.349 0 0.663-0.279 0.663-0.663v-1.431h12.702v1.431c0 0.349 0.279 0.663 0.663 0.663 0.349 0 0.663-0.279 0.663-0.663v-1.431h2.164c0.733 0 1.431 0.209 1.989 0.558 0.244 0.174 0.489 0.349 0.698 0.558 0.523 0.523 0.907 1.186 1.047 1.954 0.035 0.244 0.070 0.523 0.070 0.768v2.862h-27.254v-2.861zM29.714 26.835c0 1.082-0.419 2.059-1.117 2.757s-1.675 1.117-2.722 1.117h-19.612c-1.047 0-2.024-0.419-2.722-1.117s-1.117-1.675-1.117-2.722v-15.459h27.289v15.424z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cac448 elementor-widget elementor-widget-elementskit-heading\" data-id=\"5cac448\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title \"><span><span>\u20b91.11<\/span><\/span>\u202flakh\u202fcrore overall; digital grew <span><span>~20%<\/span><\/span> YoY to <span><span>\u20b949,000<\/span><\/span>\u202fcrore<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5211aa2 e-con-full e-flex e-con e-child\" data-id=\"5211aa2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-44d78eb e-con-full e-flex e-con e-child\" data-id=\"44d78eb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de3a7dd elementor-widget elementor-widget-heading\" data-id=\"de3a7dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital audience<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3175455 e-con-full e-flex e-con e-child\" data-id=\"3175455\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-efc839c e-grid e-con-full e-con e-child\" data-id=\"efc839c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7427ae5 e-con-full e-flex e-con e-child\" data-id=\"7427ae5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af9f435 elementor-position-inline-end elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"af9f435\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg class=\"ekit-svg-icon icon-management\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.672 21.248l-2.112-0.512v-0.704c1.152-0.704 1.92-1.92 1.92-3.392v-2.752c0-2.176-1.728-3.904-3.904-3.904h-0.448c-1.152 0-2.176 0.512-2.88 1.28-0.704-2.24-2.816-3.904-5.248-3.904s-4.544 1.664-5.248 3.904c-0.704-0.768-1.728-1.28-2.88-1.28h-0.448c-2.176 0-3.904 1.728-3.904 3.904v2.752c0 1.408 0.768 2.688 1.92 3.392v0.704l-2.112 0.512c-1.984 0.512-3.328 2.24-3.328 4.224v1.856c0 0.32 0.256 0.64 0.64 0.64h5.056c0 0.256-0.064 0.512-0.064 0.768v1.984h-3.776c-0.32 0-0.64 0.256-0.64 0.64 0 0.32 0.256 0.64 0.64 0.64h28.224c0.32 0 0.64-0.256 0.64-0.64 0-0.32-0.256-0.64-0.64-0.64h-3.776v-1.984c0-0.256 0-0.512-0.064-0.768h5.12c0.32 0 0.64-0.256 0.64-0.64v-1.856c0-1.984-1.344-3.712-3.328-4.224zM21.504 13.888c0-1.472 1.216-2.688 2.688-2.688h0.448c1.472 0 2.688 1.216 2.688 2.688v0.192c-0.896 0-1.792-0.256-2.56-0.768-0.192-0.128-0.448-0.128-0.704 0-0.768 0.512-1.6 0.768-2.56 0.768v-0.192zM21.504 16.128v-0.832c1.024 0 1.984-0.256 2.88-0.768 0.896 0.512 1.856 0.768 2.88 0.768v1.344c0 1.472-1.216 2.688-2.688 2.688h-0.448c-1.472 0-2.688-1.216-2.688-2.688l0.064-0.512zM22.72 23.36c-0.256-0.128-0.512-0.192-0.768-0.256l-1.984-0.448c0.128-0.064 0.32-0.128 0.448-0.128l1.984-0.448 0.32 1.28zM22.208 20.032v0.704l-2.112 0.512c-0.448 0.128-0.896 0.256-1.28 0.512v-0.896c0.832-0.512 1.536-1.28 2.048-2.112 0.32 0.512 0.768 0.96 1.344 1.28zM20.224 16.128c0 2.368-1.92 4.224-4.224 4.224s-4.224-1.92-4.224-4.224v-1.856h0.704c1.728 0 3.456-0.576 4.8-1.6l0.128 0.192c0.576 0.832 1.536 1.344 2.56 1.344h0.32l-0.064 1.92zM11.776 12.928c0-2.368 1.92-4.224 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0.64-0.64v-2.688c0-0.384-0.32-0.64-0.64-0.64z\"><\/path><path d=\"M16.448 5.056c-0.128-0.128-0.256-0.192-0.448-0.192s-0.32 0.064-0.448 0.192c-0.128 0.064-0.192 0.256-0.192 0.448s0.064 0.32 0.192 0.448c0.128 0.128 0.256 0.192 0.448 0.192s0.32-0.064 0.448-0.192c0.128-0.128 0.192-0.32 0.192-0.448 0-0.192-0.064-0.384-0.192-0.448z\"><\/path><path d=\"M11.84 5.184l-2.304-2.304c-0.256-0.256-0.64-0.256-0.896 0s-0.256 0.64 0 0.896l2.304 2.304c0.128 0.128 0.256 0.192 0.448 0.192s0.32-0.064 0.448-0.192c0.256-0.256 0.256-0.64 0-0.896z\"><\/path><path d=\"M23.424 2.752c-0.256-0.256-0.64-0.256-0.896 0l-2.432 2.432c-0.256 0.256-0.256 0.64 0 0.896 0.128 0.128 0.256 0.192 0.448 0.192 0.128 0 0.32-0.064 0.448-0.192l2.432-2.432c0.256-0.256 0.256-0.64 0-0.896z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f79f88 elementor-widget elementor-widget-elementskit-heading\" data-id=\"2f79f88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title \"><span><span>1\u202fbillion<\/span><\/span> internet users, <span><span>500\u202fmillion<\/span><\/span> social media users, <span><span>750\u202fmillion<\/span><\/span> smartphones<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a8a1e8 e-flex e-con-boxed e-con e-parent\" data-id=\"7a8a1e8\" data-element_type=\"container\" data-e-type=\"container\" id=\"regional-relevance-key\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4933049 e-con-full e-flex e-con e-child\" data-id=\"4933049\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f3e3f99 e-con-full e-flex e-con e-child\" data-id=\"f3e3f99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3bd5bd elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e3bd5bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-keycdn\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M63.8 409.3l60.5-59c32.1 42.8 71.1 66 126.6 67.4 30.5.7 60.3-7 86.4-22.4 5.1 5.3 18.5 19.5 20.9 22-32.2 20.7-69.6 31.1-108.1 30.2-43.3-1.1-84.6-16.7-117.7-44.4.3-.6-38.2 37.5-38.6 37.9 9.5 29.8-13.1 62.4-46.3 62.4C20.7 503.3 0 481.7 0 454.9c0-34.3 33.1-56.6 63.8-45.6zm354.9-252.4c19.1 31.3 29.6 67.4 28.7 104-1.1 44.8-19 87.5-48.6 121 .3.3 23.8 25.2 24.1 25.5 9.6-1.3 19.2 2 25.9 9.1 11.3 12 10.9 30.9-1.1 42.4-12 11.3-30.9 10.9-42.4-1.1-6.7-7-9.4-16.8-7.6-26.3-24.9-26.6-44.4-47.2-44.4-47.2 42.7-34.1 63.3-79.6 64.4-124.2.7-28.9-7.2-57.2-21.1-82.2l22.1-21zM104 53.1c6.7 7 9.4 16.8 7.6 26.3l45.9 48.1c-4.7 3.8-13.3 10.4-22.8 21.3-25.4 28.5-39.6 64.8-40.7 102.9-.7 28.9 6.1 57.2 20 82.4l-22 21.5C72.7 324 63.1 287.9 64.2 250.9c1-44.6 18.3-87.6 47.5-121.1l-25.3-26.4c-9.6 1.3-19.2-2-25.9-9.1-11.3-12-10.9-30.9 1.1-42.4C73.5 40.7 92.2 41 104 53.1zM464.9 8c26 0 47.1 22.4 47.1 48.3S490.9 104 464.9 104c-6.3.1-14-1.1-15.9-1.8l-62.9 59.7c-32.7-43.6-76.7-65.9-126.9-67.2-30.5-.7-60.3 6.8-86.2 22.4l-21.1-22C184.1 74.3 221.5 64 260 64.9c43.3 1.1 84.6 16.7 117.7 44.6l41.1-38.6c-1.5-4.7-2.2-9.6-2.2-14.5C416.5 29.7 438.9 8 464.9 8zM256.7 113.4c5.5 0 10.9.4 16.4 1.1 78.1 9.8 133.4 81.1 123.8 159.1-9.8 78.1-81.1 133.4-159.1 123.8-78.1-9.8-133.4-81.1-123.8-159.2 9.3-72.4 70.1-124.6 142.7-124.8zm-59 119.4c.6 22.7 12.2 41.8 32.4 52.2l-11 51.7h73.7l-11-51.7c20.1-10.9 32.1-29 32.4-52.2-.4-32.8-25.8-57.5-58.3-58.3-32.1.8-57.3 24.8-58.2 58.3zM256 160\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a65ede1 elementor-widget elementor-widget-text-editor\" data-id=\"a65ede1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tRegional Relevance is Key\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66d72b5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"66d72b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWhile digital transformation is global, brand resonance is local. Language, lifestyle, and cultural codes shape consumer identity. These metrics demonstrate that visibility alone is no longer sufficient, brands must convert reach and data insights into meaningful consumer value and regional resonance, particularly in diverse markets such as Andhra Pradesh, Telangana and Tamil Nadu, where cultural and digital nuances are shaping new brand leadership imperatives.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac3b111 elementor-align-start elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ac3b111\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 56c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m0-48C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 168c-44.183 0-80 35.817-80 80s35.817 80 80 80 80-35.817 80-80-35.817-80-80-80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Hyperlocal insights can turn national campaigns into deeply relevant, loyalty-driving  experiences<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb90822 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bb90822\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The event brings together marketing leaders at a defining moment where brands are moving beyond campaign-led communication toward enterprise-wide value creation while positioning marketing at the core of growth strategy. Today\u2019s CMO is not just driving awareness, but architecting influence across consumer journeys, revenue streams, and long-term brand equity.<\/p><p>Nowhere is this shift more pronounced than in South India, a region that is not just digitally advanced, but culturally distinct and fiercely language-first. While digital scale may be national, resonance in the South is deeply local. Consumer identity here is shaped by linguistic pride, cinema influence, political awareness, community networks, and strong regional aspirations across Tamil Nadu, Telangana, and Andhra Pradesh.<\/p><p>As growth accelerates, brands can no longer rely on metro-led narratives or Hinglish playbooks. The next frontier of leadership lies in mastering regional depth at scale which is blending data with cultural intelligence, and performance with trust.<\/p><p>This event invites leading CMOs to explore how regional insight can become a strategic growth engine<br \/>by transforming brands from being visible across markets to being truly understood within them.<\/p><p>Join us for this exclusive event, hosted by <strong>ET Edge, a Times Group initiative<\/strong>, to showcase the latest insights, strategies, and innovations shaping B2C brand leadership in today\u2019s digital and regional markets. This conversation will empower marketing leaders to address today\u2019s challenges and embrace innovative strategies and advanced technologies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e27058 e-flex e-con-boxed e-con e-parent\" data-id=\"6e27058\" data-element_type=\"container\" data-e-type=\"container\" id=\"agenda\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e207c71 e-con-full e-flex e-con e-child\" data-id=\"e207c71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-707d7da e-con-full e-flex e-con e-child\" data-id=\"707d7da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1094c2 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b1094c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg class=\"ekit-svg-icon icon-microphone\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M25.757 11.072c-0.415 0-0.751 0.336-0.751 0.751v4.694c0 4.966-4.040 9.006-9.006 9.006s-9.006-4.040-9.006-9.006v-4.694c0-0.415-0.336-0.751-0.751-0.751s-0.751 0.336-0.751 0.751v4.694c0 5.542 4.312 10.094 9.757 10.481v3.9h-3.886c-0.415 0-0.751 0.336-0.751 0.751s0.336 0.751 0.751 0.751h9.274c0.415 0 0.751-0.336 0.751-0.751s-0.336-0.751-0.751-0.751h-3.886v-3.9c5.445-0.387 9.757-4.939 9.757-10.481v-4.694c0-0.415-0.336-0.751-0.751-0.751zM16.501 0.4h-1.001c-3.434 0-6.228 2.794-6.228 6.228v10.389c0 3.434 2.794 6.228 6.228 6.228h1.001c3.434 0 6.228-2.794 6.228-6.228v-10.389c0-3.434-2.794-6.228-6.228-6.228zM21.227 8.578h-2.723c-0.415 0-0.751 0.336-0.751 0.751s0.336 0.751 0.751 0.751h2.723v2.091h-2.723c-0.415 0-0.751 0.336-0.751 0.751s0.336 0.751 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data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tAgenda\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bf65c9 elementor-widget__width-initial speaker-layout-vertical elementor-widget elementor-widget-agendaplugin-agenda-accordion\" data-id=\"7bf65c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"agendaplugin-agenda-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"agendaplugin-accordion-wrapper\" id=\"agendaplugin-accordion-7bf65c9\"><div class=\"agendaplugin-item elementor-repeater-item-bc70796\" data-search-terms=\"17.30 - 18.00 welcome &amp; networking   \"><div class=\"agendaplugin-item-overlay\"><\/div><div class=\"agendaplugin-header\" style=\"display:flex; align-items:center; justify-content:space-between;\"><div class=\"agendaplugin-left\" style=\"display:flex; align-items:center;\"><div class=\"icon-col\" 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0.191-0.574 0-0.765 0 0 0 0 0 0l-0.765-0.765c0.574-0.574 1.275-1.020 1.912-1.466l0.51 0.956c0.127 0.191 0.255 0.255 0.446 0.255 0.064 0 0.191 0 0.255-0.064 0.255-0.128 0.319-0.446 0.191-0.701l-0.51-0.892c0.701-0.382 1.466-0.701 2.231-0.956l0.255 0.956c0.064 0.255 0.255 0.382 0.51 0.382 0.064 0 0.064 0 0.127 0 0.255-0.064 0.446-0.319 0.382-0.637 0 0 0 0 0 0l-0.255-1.020c0.637-0.128 1.275-0.255 1.912-0.255l0.446-0.064v1.084c0 0.319 0.255 0.51 0.51 0.51 0.319 0 0.51-0.255 0.51-0.51v-1.147l0.446 0.064c0.637 0.064 1.275 0.128 1.912 0.255l-0.255 1.020c-0.064 0.255 0.064 0.574 0.382 0.637 0 0 0 0 0 0 0.064 0 0.064 0 0.128 0 0.255 0 0.51-0.128 0.574-0.382l0.255-1.020c0.956 0.255 1.657 0.574 2.422 0.956l-0.51 0.892c-0.128 0.255-0.064 0.574 0.191 0.701 0.064 0.064 0.191 0.064 0.255 0.064 0.191 0 0.382-0.064 0.51-0.191l0.51-0.892c0.701 0.446 1.339 0.956 1.912 1.466l-0.765 0.765c-0.191 0.191-0.191 0.574 0 0.765 0.128 0.127 0.255 0.127 0.382 0.127s0.255-0.064 0.382-0.127l0.765-0.765c0.574 0.574 1.020 1.275 1.466 1.912l-0.892 0.51c-0.255 0.127-0.319 0.446-0.191 0.701 0.128 0.191 0.255 0.255 0.446 0.255 0.064 0 0.191 0 0.255-0.064l0.892-0.51c0.382 0.701 0.701 1.466 0.956 2.231l-1.020 0.255c-0.319 0.064-0.446 0.382-0.382 0.637s0.255 0.446 0.574 0.446h0.128l1.020-0.255c0.191 0.765 0.255 1.594 0.255 2.422h-1.084c-0.319 0-0.51 0.255-0.51 0.51 0 0.319 0.255 0.51 0.51 0.51v0h1.084c-0.064 0.829-0.128 1.594-0.319 2.422l-1.020-0.255c-0.255-0.064-0.574 0.064-0.637 0.382-0.128 0.319 0.064 0.637 0.382 0.701v0 0zM14.279 3.187v-1.657h-1.912c-0.127 0-0.255-0.127-0.255-0.255s0.127-0.255 0.255-0.255h4.845c0.128 0 0.255 0.127 0.255 0.255s-0.128 0.255-0.255 0.255v0h-1.912v1.657h-1.020z\"><\/path><\/svg>17.30 - 18.00<\/span><span class=\"agendaplugin-title\"><svg class=\"agendaplugin-sub-icon ekit-svg-icon icon-pen\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.831 4.638l-4.070-4.070c-0.108-0.108-0.254-0.169-0.407-0.169s-0.299 0.061-0.407 0.169l-1.546 1.546-0.244-0.244c-0.225-0.225-0.589-0.225-0.814 0l-20.107 20.107c-2.295 2.295-3.489 5.442-3.301 8.673l-0.767 0.767c-0.225 0.225-0.225 0.589 0 0.814 0.112 0.112 0.26 0.169 0.407 0.169s0.295-0.056 0.407-0.169l0.767-0.767c0.221 0.013 0.442 0.020 0.663 0.020 2.995 0 5.873-1.183 8.010-3.321l19.7-19.7 0.116 0.116c0.165 0.165 0.255 0.383 0.255 0.616s-0.091 0.452-0.255 0.616l-7.001 7.001c-0.715 0.715-0.971 1.759-0.669 2.724 0.077 0.246 0.304 0.403 0.549 0.403 0.057 0 0.115-0.009 0.172-0.027 0.303-0.095 0.472-0.418 0.377-0.721-0.174-0.555-0.027-1.155 0.384-1.566l7.001-7.001c0.382-0.382 0.593-0.89 0.593-1.43s-0.21-1.048-0.593-1.43l-0.767-0.767 1.546-1.547c0.225-0.225 0.225-0.589 0-0.814zM2.073 30.327c-0.087-2.621 0.837-5.163 2.583-7.117l4.535 4.535c-1.954 1.746-4.496 2.669-7.117 2.583zM10.016 26.942l-4.558-4.558 9.595-9.595 4.558 4.558-9.595 9.595zM21.752 15.206l-1.524-1.524c-0.225-0.225-0.589-0.225-0.814 0s-0.225 0.589 0 0.814l1.524 1.524-0.513 0.513-4.558-4.558 0.513-0.513 0.418 0.418c0.112 0.112 0.26 0.169 0.407 0.169s0.295-0.056 0.407-0.169c0.225-0.225 0.225-0.589 0-0.814l-0.418-0.418 7.556-7.556 4.558 4.558-7.556 7.556zM29.471 6.185l-3.256-3.256 1.139-1.139 3.256 3.256-1.139 1.139zM18.854 12.324c-0.441-0.291-1.024 0.138-0.87 0.645 0.070 0.231 0.282 0.395 0.522 0.408s0.467-0.133 0.56-0.355c0.104-0.248 0.013-0.55-0.212-0.698zM18.854 12.324c0.031 0.021-0.031-0.021 0 0v0z\"><\/path><\/svg>Welcome &amp; Networking<\/span><\/div><\/div><\/div><\/div><div class=\"agendaplugin-item elementor-repeater-item-22fd0b0\" data-search-terms=\"18.00 \u2013 18.05 opening remarks   \"><div class=\"agendaplugin-item-overlay\"><\/div><div class=\"agendaplugin-header\" style=\"display:flex; align-items:center; justify-content:space-between;\"><div class=\"agendaplugin-left\" style=\"display:flex; align-items:center;\"><div class=\"icon-col\" style=\"display:flex; align-items:center;\"><\/div><div class=\"text-col\" style=\"display:flex; flex-direction:column; justify-content:center; white-space: normal; overflow: hidden; text-overflow: ellipsis;\"><span class=\"agendaplugin-time\"><svg class=\"agendaplugin-sub-icon ekit-svg-icon icon-countdown-timer\" viewBox=\"0 0 28 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.059 15.685c-0.788-3.547-2.837-6.542-5.832-8.591-2.128-1.419-4.571-2.128-7.094-2.207v-4.020c0 0 0-0.079 0-0.079h3.941c0.236 0 0.394-0.158 0.394-0.394s-0.158-0.394-0.394-0.394h-8.828c-0.236 0-0.394 0.158-0.394 0.394s0.158 0.394 0.394 0.394h4.099c0 0 0 0.079 0 0.079v4.099c-0.788 0-1.498 0.079-2.286 0.236-0.236 0.079-0.315 0.236-0.315 0.473 0.079 0.236 0.236 0.315 0.473 0.315 0.709-0.158 1.419-0.236 2.128-0.236v1.498c0 0.236 0.158 0.394 0.394 0.394s0.394-0.158 0.394-0.394v-1.498c2.365 0.079 4.65 0.709 6.621 2.049 2.837 1.892 4.808 4.729 5.517 8.039 0.158 0.709 0.236 1.498 0.236 2.207h-1.655c-0.236 0-0.394 0.158-0.394 0.394s0.158 0.394 0.394 0.394h1.655c-0.079 2.286-0.788 4.571-2.049 6.542-1.892 2.837-4.729 4.808-8.039 5.517-0.788 0.158-1.498 0.236-2.286 0.236v-1.498c0-0.236-0.158-0.394-0.394-0.394s-0.394 0.158-0.394 0.394v1.498c-5.675-0.158-10.719-4.256-11.98-10.089-0.158-0.709-0.236-1.498-0.236-2.207h1.576c0.236 0 0.394-0.158 0.394-0.394s-0.158-0.394-0.394-0.394h-1.576c0.079-1.813 0.473-3.547 1.261-5.202l0.788 2.049c0.079 0.158 0.236 0.236 0.394 0.236 0.079 0 0.079 0 0.158 0 0.236-0.079 0.315-0.315 0.236-0.552l-1.34-3.232-3.31 1.025c-0.236 0.079-0.315 0.315-0.236 0.473 0.079 0.236 0.315 0.315 0.473 0.236l2.207-0.709c-1.419 2.759-1.813 5.911-1.182 8.828 1.34 6.384 6.936 10.798 13.241 10.798 0.946 0 1.813-0.079 2.759-0.315 3.547-0.709 6.542-2.837 8.591-5.832 1.97-2.995 2.601-6.621 1.892-10.168z\"><\/path><path d=\"M9.773 23.409c0.079 0 0.158 0 0.236-0.079l3.704-3.389c0.315 0.236 0.631 0.315 1.025 0.315 1.025 0 1.892-0.867 1.892-1.892s-0.867-1.892-1.892-1.892-1.892 0.867-1.892 1.892c0 0.394 0.079 0.709 0.315 1.025l-3.704 3.31c-0.158 0.158-0.158 0.394 0 0.552 0.079 0.079 0.236 0.158 0.315 0.158zM14.818 17.261c0.631 0 1.103 0.473 1.103 1.103s-0.473 1.103-1.103 1.103c-0.631 0-1.103-0.473-1.103-1.103s0.473-1.103 1.103-1.103z\"><\/path><\/svg>18.00 \u2013 18.05<\/span><span class=\"agendaplugin-title\"><svg class=\"agendaplugin-sub-icon ekit-svg-icon icon-mic\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M15.2 22.4c-3.088 0-5.6-2.512-5.6-5.6v-9.6c0-3.088 2.512-5.6 5.6-5.6s5.6 2.512 5.6 5.6v9.6c0 3.088-2.512 5.6-5.6 5.6zM15.2 3.2c-2.206 0-4 1.794-4 4v9.6c0 2.206 1.794 4 4 4s4-1.794 4-4v-9.6c0-2.206-1.794-4-4-4zM25.6 16.8c0-0.442-0.358-0.8-0.8-0.8s-0.8 0.358-0.8 0.8c0 4.852-3.948 8.8-8.8 8.8s-8.8-3.948-8.8-8.8c0-0.442-0.358-0.8-0.8-0.8s-0.8 0.358-0.8 0.8c0 5.465 4.238 9.96 9.6 10.37v3.23h-2.4c-0.442 0-0.8 0.358-0.8 0.8s0.358 0.8 0.8 0.8h6.4c0.442 0 0.8-0.358 0.8-0.8s-0.358-0.8-0.8-0.8h-2.4v-3.23c5.362-0.41 9.6-4.904 9.6-10.37z\"><\/path><\/svg>Opening Remarks<\/span><\/div><\/div><\/div><\/div><div class=\"agendaplugin-item elementor-repeater-item-2e51e97\" data-search-terms=\"18.15 \u2013 19.00 panel discussion: \u201cthambi, vernacular first \u201cunlocking growth in  south india\u2019s digital ecosystem across south india, digital growth is increasingly being driven by users who prefer consuming content in their native languages rather than english. as smartphone penetration deepens across tamil nadu, telangana, and andhra pradesh, first-generation internet users are gravitating toward apps that offer news, entertainment, finance, and community content in tamil and telugu. this vernacular-first shift is not just about language, but it reflects trust, cultural familiarity, and ease of understanding. regional language interfaces reduce friction, increase time spent, and strengthen daily habit formation. for brands, this signals a critical pivot: growth in south india depends less on translating metro campaigns and more on embedding messaging within culturally relevant, language-native ecosystems that mirror local aspirations and lived realities.  \"><div class=\"agendaplugin-item-overlay\"><\/div><div class=\"agendaplugin-header\" style=\"display:flex; align-items:center; justify-content:space-between;\"><div class=\"agendaplugin-left\" style=\"display:flex; align-items:center;\"><div class=\"icon-col\" style=\"display:flex; align-items:center;\"><\/div><div class=\"text-col\" style=\"display:flex; flex-direction:column; justify-content:center; white-space: normal; overflow: hidden; text-overflow: ellipsis;\"><span class=\"agendaplugin-time\"><svg class=\"agendaplugin-sub-icon ekit-svg-icon icon-countdown-timer\" viewBox=\"0 0 28 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.059 15.685c-0.788-3.547-2.837-6.542-5.832-8.591-2.128-1.419-4.571-2.128-7.094-2.207v-4.020c0 0 0-0.079 0-0.079h3.941c0.236 0 0.394-0.158 0.394-0.394s-0.158-0.394-0.394-0.394h-8.828c-0.236 0-0.394 0.158-0.394 0.394s0.158 0.394 0.394 0.394h4.099c0 0 0 0.079 0 0.079v4.099c-0.788 0-1.498 0.079-2.286 0.236-0.236 0.079-0.315 0.236-0.315 0.473 0.079 0.236 0.236 0.315 0.473 0.315 0.709-0.158 1.419-0.236 2.128-0.236v1.498c0 0.236 0.158 0.394 0.394 0.394s0.394-0.158 0.394-0.394v-1.498c2.365 0.079 4.65 0.709 6.621 2.049 2.837 1.892 4.808 4.729 5.517 8.039 0.158 0.709 0.236 1.498 0.236 2.207h-1.655c-0.236 0-0.394 0.158-0.394 0.394s0.158 0.394 0.394 0.394h1.655c-0.079 2.286-0.788 4.571-2.049 6.542-1.892 2.837-4.729 4.808-8.039 5.517-0.788 0.158-1.498 0.236-2.286 0.236v-1.498c0-0.236-0.158-0.394-0.394-0.394s-0.394 0.158-0.394 0.394v1.498c-5.675-0.158-10.719-4.256-11.98-10.089-0.158-0.709-0.236-1.498-0.236-2.207h1.576c0.236 0 0.394-0.158 0.394-0.394s-0.158-0.394-0.394-0.394h-1.576c0.079-1.813 0.473-3.547 1.261-5.202l0.788 2.049c0.079 0.158 0.236 0.236 0.394 0.236 0.079 0 0.079 0 0.158 0 0.236-0.079 0.315-0.315 0.236-0.552l-1.34-3.232-3.31 1.025c-0.236 0.079-0.315 0.315-0.236 0.473 0.079 0.236 0.315 0.315 0.473 0.236l2.207-0.709c-1.419 2.759-1.813 5.911-1.182 8.828 1.34 6.384 6.936 10.798 13.241 10.798 0.946 0 1.813-0.079 2.759-0.315 3.547-0.709 6.542-2.837 8.591-5.832 1.97-2.995 2.601-6.621 1.892-10.168z\"><\/path><path d=\"M9.773 23.409c0.079 0 0.158 0 0.236-0.079l3.704-3.389c0.315 0.236 0.631 0.315 1.025 0.315 1.025 0 1.892-0.867 1.892-1.892s-0.867-1.892-1.892-1.892-1.892 0.867-1.892 1.892c0 0.394 0.079 0.709 0.315 1.025l-3.704 3.31c-0.158 0.158-0.158 0.394 0 0.552 0.079 0.079 0.236 0.158 0.315 0.158zM14.818 17.261c0.631 0 1.103 0.473 1.103 1.103s-0.473 1.103-1.103 1.103c-0.631 0-1.103-0.473-1.103-1.103s0.473-1.103 1.103-1.103z\"><\/path><\/svg>18.15 \u2013 19.00<\/span><span class=\"agendaplugin-title\"><svg class=\"agendaplugin-sub-icon ekit-svg-icon icon-team\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.233 15.229c-1.089-0.544-3.13-0.551-3.217-0.551-0.259 0-0.469 0.21-0.469 0.469s0.21 0.469 0.469 0.469c0.527 0 2.056 0.081 2.798 0.452 0.067 0.034 0.139 0.050 0.209 0.050 0.172 0 0.337-0.095 0.42-0.259 0.116-0.232 0.022-0.513-0.21-0.629zM30.57 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0.712-0.427l1.266-1.899 3.041 1.106c0.605 0.22 1.011 0.8 1.011 1.444v3.608c0 0.259 0.21 0.469 0.469 0.469s0.469-0.21 0.469-0.469v-3.608c0-0.652-0.259-1.263-0.693-1.715l0.116-0.033c0.117-0.033 0.276-0.079 0.436-0.157l1.197 1.197v4.317c0 0.259 0.21 0.469 0.469 0.469s0.469-0.21 0.469-0.469v-4.317l1.189-1.189c0.063 0.032 0.13 0.059 0.199 0.079l1.936 0.553c0.442 0.126 0.751 0.535 0.751 0.995v3.878c0 0.259 0.21 0.469 0.469 0.469s0.469-0.21 0.469-0.469v-3.878c0-0.876-0.588-1.656-1.43-1.897zM3.007 21.075c-0.877-0.316-1.317-0.736-1.504-0.966 0.128-0.335 0.211-0.718 0.267-1.122 0.259 0.62 0.691 1.149 1.237 1.526v0.562zM5.692 22.343c-0.4 0.38-1.026 0.38-1.426-0l-0.436-0.414c0.074-0.138 0.114-0.294 0.114-0.458v-0.5c0.327 0.102 0.675 0.157 1.035 0.157s0.707-0.055 1.035-0.157l-0 0.499c0 0.164 0.040 0.32 0.114 0.458l-0.436 0.414zM4.98 20.191c-1.4 0-2.538-1.139-2.538-2.538 0-0.259-0.21-0.469-0.469-0.469-0.026 0-0.052 0.003-0.077 0.007 0.001-0.040 0.003-0.081 0.004-0.121 0.010-0.322 0.020-0.627 0.039-0.888 0.060-0.842 0.396-1.618 0.948-2.186 0.556-0.572 1.3-0.887 2.093-0.887s1.537 0.315 2.093 0.887c0.551 0.567 0.888 1.343 0.948 2.186 0.018 0.261 0.029 0.565 0.039 0.888 0.001 0.028 0.002 0.056 0.003 0.084-0.51-0.786-1.298-1.365-2.315-1.692-0.94-0.302-1.749-0.283-1.783-0.283-0.123 0.003-0.239 0.055-0.324 0.143l-0.846 0.877c-0.18 0.186-0.174 0.483 0.012 0.663s0.483 0.174 0.663-0.012l0.704-0.73c0.606 0.030 2.556 0.256 3.314 1.926-0.191 1.23-1.248 2.144-2.507 2.144zM6.952 21.076l0-0.559c0.545-0.375 0.979-0.904 1.238-1.528 0.056 0.404 0.139 0.786 0.267 1.12-0.187 0.227-0.629 0.652-1.505 0.967zM11.463 13.472v-1.163c0-0.071-0.016-0.14-0.047-0.204-0.302-0.625-0.455-1.287-0.455-1.97v-1.002c0-1.952 1.588-3.541 3.541-3.541h6.548v4.543c0 0.682-0.153 1.345-0.455 1.97-0.031 0.064-0.047 0.133-0.047 0.204v1.335c0 1.269-0.51 2.447-1.437 3.315-0.116 0.108-0.236 0.21-0.36 0.305-0.003 0.002-0.005 0.004-0.008 0.006-0.868 0.659-1.931 0.979-3.042 0.907-2.378-0.154-4.24-2.221-4.24-4.705zM14.102 22.904c-0.003 0.003-0.011 0.011-0.026 0.009s-0.021-0.010-0.024-0.014l-1.458-2.187 0.469-0.493 2.212 1.512-1.173 1.173zM16.006 21.095l-2.538-1.735v-0.875c0.657 0.355 1.392 0.577 2.174 0.628 0.124 0.008 0.246 0.012 0.369 0.012 0.896 0 1.759-0.214 2.534-0.621v0.856l-2.538 1.735zM17.96 22.899c-0.003 0.004-0.009 0.013-0.024 0.014s-0.023-0.006-0.026-0.009l-1.173-1.173 2.212-1.512 0.469 0.493-1.458 2.187zM26.519 22.503l-1.064-1.064c0.019-0.084 0.029-0.177 0.029-0.278l-0-0.198c0.295 0.097 0.606 0.154 0.928 0.164 0.036 0.001 0.072 0.002 0.108 0.002 0.356 0 0.703-0.054 1.034-0.156v0.189c0 0.093 0.012 0.185 0.034 0.273l-1.069 1.069zM28.287 19.475c-0.497 0.482-1.153 0.737-1.846 0.715-1.357-0.041-2.46-1.236-2.46-2.663v-0.876c0-0.073-0.017-0.145-0.049-0.21l-0.29-0.579c-0.106-0.212-0.162-0.45-0.162-0.687v-0.028c0-1.123 0.914-2.037 2.037-2.037h4.042v1.947c0 0.315-0.074 0.63-0.215 0.911l-0.237 0.473c-0.033 0.065-0.049 0.137-0.049 0.21v1.002c0 0.692-0.274 1.34-0.771 1.822zM29.526 24.201c-0.259 0-0.469 0.21-0.469 0.469v3.007c0 0.259 0.21 0.469 0.469 0.469s0.469-0.21 0.469-0.469v-3.007c0-0.259-0.21-0.469-0.469-0.469zM2.474 24.82c-0.259 0-0.469 0.21-0.469 0.469v2.388c0 0.259 0.21 0.469 0.469 0.469s0.469-0.21 0.469-0.469v-2.388c0-0.259-0.21-0.469-0.469-0.469zM19.846 10.305c-1.773-1.773-5.482-1.434-6.995-1.206-0.476 0.072-0.822 0.475-0.822 0.959v1.080c0 0.259 0.21 0.469 0.469 0.469s0.469-0.21 0.469-0.469v-1.080c0-0.016 0.011-0.030 0.024-0.032 0.604-0.091 1.803-0.232 3.045-0.149 1.462 0.097 2.52 0.464 3.147 1.091 0.183 0.183 0.48 0.183 0.663 0s0.183-0.48 0-0.663zM10.493 25.203c-0.259 0-0.469 0.21-0.469 0.469v2.005c0 0.259 0.21 0.469 0.469 0.469s0.469-0.21 0.469-0.469v-2.005c0-0.259-0.21-0.469-0.469-0.469zM21.519 25.203c-0.259 0-0.469 0.21-0.469 0.469v2.005c0 0.259 0.21 0.469 0.469 0.469s0.469-0.21 0.469-0.469v-2.005c0-0.259-0.21-0.469-0.469-0.469z\"><\/path><\/svg>Panel Discussion: \u201cThambi, Vernacular First \u201cUnlocking Growth in  South India\u2019s Digital Ecosystem<\/span><\/div><\/div><span class=\"agendaplugin-toggle-icon agendaplugin-dynamic-toggle-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/div><div class=\"agendaplugin-content\" style=\"display:none; padding:10px 20px;\"><p>Across South India, digital growth is increasingly being driven by users who prefer consuming content in their native languages rather than English. As smartphone penetration deepens across Tamil Nadu, Telangana, and Andhra Pradesh, first-generation internet users are gravitating toward apps that offer news, entertainment, finance, and community content in Tamil and Telugu. This vernacular-first shift is not just about language, but it reflects trust, cultural familiarity, and ease of understanding. Regional language interfaces reduce friction, increase time spent, and strengthen daily habit formation. For brands, this signals a critical pivot: growth in South India depends less on translating metro campaigns and more on embedding messaging within culturally relevant, language-native ecosystems that mirror local aspirations and lived realities.<\/p><\/div><\/div><div class=\"agendaplugin-item elementor-repeater-item-ed14451\" data-search-terms=\"19.00 - 19.15 fireside chat: one app to rule them all, the superstar of south  india: hyperlocal, high-frequency, high-impact in south india\u2019s rapidly expanding digital ecosystem, growth lies beyond urban, english-leaning audiences. tamil and telugu users increasingly prefer consuming content in their native languages, turning regional digital news apps into powerful daily habit platforms. unlike passive scrolling on social media, news app consumption is intentional as users actively open apps multiple times a day for updates on politics, cinema, jobs, local governance, and community developments. this creates high-frequency, high-trust engagement moments that brands can tap into across the funnel. with hyperlocal targeting, culturally contextual content, and contextual ad placements, digital news apps offer an environment where attention is purposeful and recall is stronger. for marketers looking to move beyond broad-reach hinglish strategies, vernacular news ecosystems in south india present a scalable path to relevance, trust, and measurable impact.  \"><div class=\"agendaplugin-item-overlay\"><\/div><div class=\"agendaplugin-header\" style=\"display:flex; align-items:center; justify-content:space-between;\"><div class=\"agendaplugin-left\" style=\"display:flex; align-items:center;\"><div class=\"icon-col\" style=\"display:flex; align-items:center;\"><\/div><div class=\"text-col\" style=\"display:flex; flex-direction:column; justify-content:center; white-space: normal; overflow: hidden; text-overflow: ellipsis;\"><span class=\"agendaplugin-time\"><svg class=\"agendaplugin-sub-icon ekit-svg-icon icon-countdown-timer\" viewBox=\"0 0 28 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.059 15.685c-0.788-3.547-2.837-6.542-5.832-8.591-2.128-1.419-4.571-2.128-7.094-2.207v-4.020c0 0 0-0.079 0-0.079h3.941c0.236 0 0.394-0.158 0.394-0.394s-0.158-0.394-0.394-0.394h-8.828c-0.236 0-0.394 0.158-0.394 0.394s0.158 0.394 0.394 0.394h4.099c0 0 0 0.079 0 0.079v4.099c-0.788 0-1.498 0.079-2.286 0.236-0.236 0.079-0.315 0.236-0.315 0.473 0.079 0.236 0.236 0.315 0.473 0.315 0.709-0.158 1.419-0.236 2.128-0.236v1.498c0 0.236 0.158 0.394 0.394 0.394s0.394-0.158 0.394-0.394v-1.498c2.365 0.079 4.65 0.709 6.621 2.049 2.837 1.892 4.808 4.729 5.517 8.039 0.158 0.709 0.236 1.498 0.236 2.207h-1.655c-0.236 0-0.394 0.158-0.394 0.394s0.158 0.394 0.394 0.394h1.655c-0.079 2.286-0.788 4.571-2.049 6.542-1.892 2.837-4.729 4.808-8.039 5.517-0.788 0.158-1.498 0.236-2.286 0.236v-1.498c0-0.236-0.158-0.394-0.394-0.394s-0.394 0.158-0.394 0.394v1.498c-5.675-0.158-10.719-4.256-11.98-10.089-0.158-0.709-0.236-1.498-0.236-2.207h1.576c0.236 0 0.394-0.158 0.394-0.394s-0.158-0.394-0.394-0.394h-1.576c0.079-1.813 0.473-3.547 1.261-5.202l0.788 2.049c0.079 0.158 0.236 0.236 0.394 0.236 0.079 0 0.079 0 0.158 0 0.236-0.079 0.315-0.315 0.236-0.552l-1.34-3.232-3.31 1.025c-0.236 0.079-0.315 0.315-0.236 0.473 0.079 0.236 0.315 0.315 0.473 0.236l2.207-0.709c-1.419 2.759-1.813 5.911-1.182 8.828 1.34 6.384 6.936 10.798 13.241 10.798 0.946 0 1.813-0.079 2.759-0.315 3.547-0.709 6.542-2.837 8.591-5.832 1.97-2.995 2.601-6.621 1.892-10.168z\"><\/path><path d=\"M9.773 23.409c0.079 0 0.158 0 0.236-0.079l3.704-3.389c0.315 0.236 0.631 0.315 1.025 0.315 1.025 0 1.892-0.867 1.892-1.892s-0.867-1.892-1.892-1.892-1.892 0.867-1.892 1.892c0 0.394 0.079 0.709 0.315 1.025l-3.704 3.31c-0.158 0.158-0.158 0.394 0 0.552 0.079 0.079 0.236 0.158 0.315 0.158zM14.818 17.261c0.631 0 1.103 0.473 1.103 1.103s-0.473 1.103-1.103 1.103c-0.631 0-1.103-0.473-1.103-1.103s0.473-1.103 1.103-1.103z\"><\/path><\/svg>19.00 - 19.15<\/span><span class=\"agendaplugin-title\"><svg class=\"agendaplugin-sub-icon ekit-svg-icon icon-chat\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M23.268 3.572h-21.466c-0.994 0-1.802 0.808-1.802 1.802v12.879c0 0.994 0.808 1.802 1.802 1.802h1.392v4.794c0 0.305 0.184 0.581 0.466 0.697 0.093 0.039 0.192 0.058 0.289 0.058 0.196 0 0.39-0.077 0.534-0.221l5.328-5.328h1.069c0.417 0 0.755-0.338 0.755-0.755s-0.338-0.755-0.755-0.755c0 0-1.418 0.001-1.433 0.003-0.176 0.012-0.348 0.084-0.483 0.219l-4.261 4.261c0 0-0.001-3.774-0.004-3.794-0.034-0.385-0.357-0.688-0.752-0.688h-2.146c-0.161 0-0.292-0.131-0.292-0.292v-12.879c0-0.161 0.131-0.292 0.292-0.292h21.466c0.161 0 0.292 0.131 0.292 0.292v4.941c0 0.417 0.338 0.755 0.755 0.755s0.755-0.338 0.755-0.755v-4.941c0-0.994-0.808-1.802-1.802-1.802zM30.198 12.806h-15.026c-0.994 0-1.802 0.808-1.802 1.802v8.786c0 0.994 0.808 1.802 1.802 1.802h9.407l3.811 3.811c0.144 0.144 0.337 0.221 0.534 0.221 0.097 0 0.195-0.019 0.289-0.058 0.282-0.117 0.466-0.392 0.466-0.697v-3.277h0.519c0.994 0 1.802-0.808 1.802-1.802v-8.786c0-0.994-0.808-1.802-1.802-1.802zM30.49 23.393c0 0.161-0.131 0.292-0.292 0.292h-1.273c-0.397 0-0.722 0.307-0.752 0.697-0.002 0.017-0.003 2.268-0.003 2.268l-2.741-2.741c-0.003-0.003-0.006-0.006-0.009-0.008-0.011-0.011-0.021-0.020-0.031-0.028-0.133-0.116-0.306-0.188-0.497-0.188h-9.72c-0.161 0-0.292-0.131-0.292-0.292v-8.786c0-0.161 0.131-0.292 0.292-0.292h15.026c0.161 0 0.292 0.131 0.292 0.292v8.786zM22.685 18.246c-0.417 0-0.755 0.338-0.755 0.755s0.338 0.755 0.755 0.755c0.417 0 0.755-0.338 0.755-0.755s-0.338-0.755-0.755-0.755zM19.405 8.563c0 0-13.739 0-13.739 0-0.417 0-0.755 0.338-0.755 0.755s0.338 0.755 0.755 0.755h13.739c0.417 0 0.755-0.338 0.755-0.755s-0.338-0.755-0.755-0.755zM10.88 13.554h-5.214c-0.417 0-0.755 0.338-0.755 0.755s0.338 0.755 0.755 0.755h5.214c0.417 0 0.755-0.338 0.755-0.755s-0.338-0.755-0.755-0.755zM19.177 18.246c-0.417 0-0.755 0.338-0.755 0.755s0.338 0.755 0.755 0.755c0.417 0 0.755-0.338 0.755-0.755s-0.338-0.755-0.755-0.755zM26.192 18.246c-0.417 0-0.755 0.338-0.755 0.755s0.338 0.755 0.755 0.755c0.417 0 0.755-0.338 0.755-0.755s-0.338-0.755-0.755-0.755z\"><\/path><\/svg>Fireside Chat: One App to Rule Them All, The Superstar of South  India: Hyperlocal, High-Frequency, High-Impact<\/span><\/div><\/div><span class=\"agendaplugin-toggle-icon agendaplugin-dynamic-toggle-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/div><div class=\"agendaplugin-content\" style=\"display:none; padding:10px 20px;\">In South India\u2019s rapidly expanding digital ecosystem, growth lies beyond urban, English-leaning audiences. Tamil and Telugu users increasingly prefer consuming content in their native languages, turning regional digital news apps into powerful daily habit platforms. Unlike passive scrolling on social media, news app consumption is intentional as users actively open apps multiple times a day for updates on politics, cinema, jobs, local governance, and community developments. This creates high-frequency, high-trust engagement moments that brands can tap into across the funnel. With hyperlocal targeting, culturally contextual content, and contextual ad placements, digital news apps offer an environment where attention is purposeful and recall is stronger. For marketers looking to move beyond broad-reach Hinglish strategies, vernacular news ecosystems in South India present a scalable path to relevance, trust, and measurable impact.<\/div><\/div><div class=\"agendaplugin-item elementor-repeater-item-c36926d\" data-search-terms=\"19.15 \u2013 19:30 spotlight session: the way2news advantage - from vernacular to  value, driving deeper engagement through native-language  content this session dives into real-world campaigns that leveraged app ecosystems to deliver tangible business outcomes. from regional news and entertainment apps to hyperlocal utility platforms, way2news share how they used data-driven targeting, vernacular content, and in-app formats to drive awareness, engagement, and conversions.  \"><div class=\"agendaplugin-item-overlay\"><\/div><div class=\"agendaplugin-header\" style=\"display:flex; align-items:center; justify-content:space-between;\"><div class=\"agendaplugin-left\" style=\"display:flex; align-items:center;\"><div class=\"icon-col\" style=\"display:flex; align-items:center;\"><\/div><div class=\"text-col\" style=\"display:flex; flex-direction:column; justify-content:center; white-space: normal; overflow: hidden; text-overflow: ellipsis;\"><span class=\"agendaplugin-time\"><svg class=\"agendaplugin-sub-icon ekit-svg-icon icon-countdown-timer\" viewBox=\"0 0 28 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.059 15.685c-0.788-3.547-2.837-6.542-5.832-8.591-2.128-1.419-4.571-2.128-7.094-2.207v-4.020c0 0 0-0.079 0-0.079h3.941c0.236 0 0.394-0.158 0.394-0.394s-0.158-0.394-0.394-0.394h-8.828c-0.236 0-0.394 0.158-0.394 0.394s0.158 0.394 0.394 0.394h4.099c0 0 0 0.079 0 0.079v4.099c-0.788 0-1.498 0.079-2.286 0.236-0.236 0.079-0.315 0.236-0.315 0.473 0.079 0.236 0.236 0.315 0.473 0.315 0.709-0.158 1.419-0.236 2.128-0.236v1.498c0 0.236 0.158 0.394 0.394 0.394s0.394-0.158 0.394-0.394v-1.498c2.365 0.079 4.65 0.709 6.621 2.049 2.837 1.892 4.808 4.729 5.517 8.039 0.158 0.709 0.236 1.498 0.236 2.207h-1.655c-0.236 0-0.394 0.158-0.394 0.394s0.158 0.394 0.394 0.394h1.655c-0.079 2.286-0.788 4.571-2.049 6.542-1.892 2.837-4.729 4.808-8.039 5.517-0.788 0.158-1.498 0.236-2.286 0.236v-1.498c0-0.236-0.158-0.394-0.394-0.394s-0.394 0.158-0.394 0.394v1.498c-5.675-0.158-10.719-4.256-11.98-10.089-0.158-0.709-0.236-1.498-0.236-2.207h1.576c0.236 0 0.394-0.158 0.394-0.394s-0.158-0.394-0.394-0.394h-1.576c0.079-1.813 0.473-3.547 1.261-5.202l0.788 2.049c0.079 0.158 0.236 0.236 0.394 0.236 0.079 0 0.079 0 0.158 0 0.236-0.079 0.315-0.315 0.236-0.552l-1.34-3.232-3.31 1.025c-0.236 0.079-0.315 0.315-0.236 0.473 0.079 0.236 0.315 0.315 0.473 0.236l2.207-0.709c-1.419 2.759-1.813 5.911-1.182 8.828 1.34 6.384 6.936 10.798 13.241 10.798 0.946 0 1.813-0.079 2.759-0.315 3.547-0.709 6.542-2.837 8.591-5.832 1.97-2.995 2.601-6.621 1.892-10.168z\"><\/path><path d=\"M9.773 23.409c0.079 0 0.158 0 0.236-0.079l3.704-3.389c0.315 0.236 0.631 0.315 1.025 0.315 1.025 0 1.892-0.867 1.892-1.892s-0.867-1.892-1.892-1.892-1.892 0.867-1.892 1.892c0 0.394 0.079 0.709 0.315 1.025l-3.704 3.31c-0.158 0.158-0.158 0.394 0 0.552 0.079 0.079 0.236 0.158 0.315 0.158zM14.818 17.261c0.631 0 1.103 0.473 1.103 1.103s-0.473 1.103-1.103 1.103c-0.631 0-1.103-0.473-1.103-1.103s0.473-1.103 1.103-1.103z\"><\/path><\/svg>19.15 \u2013 19:30<\/span><span class=\"agendaplugin-title\"><svg class=\"agendaplugin-sub-icon ekit-svg-icon icon-user1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M32 6.009c0-3.093-2.516-5.609-5.609-5.609-1.631 0-3.1 0.7-4.126 1.814-2.038-0.92-4.214-1.388-6.478-1.388-8.705 0-15.787 7.082-15.787 15.787s7.082 15.787 15.787 15.787 15.787-7.082 15.787-15.787c0-2.264-0.468-4.44-1.388-6.478 1.115-1.026 1.814-2.496 1.814-4.126zM26.391 1.979c2.222 0 4.030 1.808 4.030 4.030s-1.808 4.030-4.030 4.030-4.030-1.808-4.030-4.030c0-2.222 1.808-4.030 4.030-4.030zM15.787 30.821c-7.834 0-14.208-6.374-14.208-14.208s6.374-14.208 14.208-14.208c1.942 0 3.812 0.381 5.57 1.133-0.368 0.746-0.575 1.584-0.575 2.471 0 3.093 2.516 5.609 5.609 5.609 0.886 0 1.725-0.207 2.471-0.575 0.752 1.758 1.133 3.628 1.133 5.57 0 7.834-6.374 14.208-14.208 14.208zM28.486 5.22h-1.306v-1.306c0-0.436-0.353-0.789-0.789-0.789s-0.789 0.353-0.789 0.789v1.306h-1.306c-0.436 0-0.789 0.353-0.789 0.789s0.353 0.789 0.789 0.789h1.306v1.306c0 0.436 0.353 0.789 0.789 0.789s0.789-0.353 0.789-0.789v-1.306h1.306c0.436 0 0.789-0.353 0.789-0.789s-0.353-0.789-0.789-0.789zM20.636 19.438c-0.018-0.001-1.946 0.066-2.499-1.956 0.36-0.275 0.695-0.615 0.992-1.018 0.639-0.865 1.056-1.943 1.214-3.109 0.045-0.054 0.083-0.115 0.112-0.183 0.274-0.652 0.413-1.348 0.413-2.068 0-2.774-2.101-5.031-4.683-5.031-0.663 0-1.306 0.149-1.914 0.444-0.224 0.020-0.444 0.061-0.656 0.122-2.164 0.625-3.388 3.233-2.73 5.815 0.066 0.259 0.226 0.755 0.356 0.935 0.246 1.757 1.069 3.225 2.197 4.087-0.562 2.056-2.483 1.962-2.5 1.963-1.865 0.060-3.364 1.595-3.364 3.474v2.27c0 0.853 0.694 1.546 1.546 1.546h13.333c0.853 0 1.546-0.694 1.546-1.546v-2.27c-0-1.879-1.498-3.413-3.363-3.474zM14.009 8.003c0.154-0.045 0.317-0.071 0.485-0.079 0.104-0.005 0.206-0.032 0.298-0.081 0.443-0.233 0.912-0.351 1.393-0.351 1.703 0 3.105 1.453 3.249 3.298-0.354-0.223-0.773-0.352-1.222-0.352h-3.215c-0.139 0-0.272-0.044-0.382-0.126-0.095-0.071-0.168-0.166-0.212-0.274-0.131-0.327-0.456-0.533-0.808-0.51s-0.651 0.268-0.741 0.611c-0.135 0.519-0.373 1.006-0.694 1.433-0.213-1.655 0.552-3.194 1.849-3.569zM12.642 13.152c0.501-0.468 0.913-1.024 1.211-1.638 0.339 0.227 0.732 0.346 1.143 0.346h3.215c0.34 0 0.635 0.194 0.782 0.477-0.012 1.864-0.803 3.465-1.928 4.167-0.036 0.017-0.549 0.38-1.276 0.38-1.522-0-2.861-1.615-3.147-3.733zM17.887 19.78c-0.604 0.439-1.338 0.683-2.097 0.683-0.761 0-1.495-0.244-2.1-0.685 0.469-0.444 0.83-1.003 1.036-1.633 0.342 0.104 0.699 0.159 1.064 0.159 0.362 0 0.717-0.054 1.060-0.157 0.206 0.63 0.568 1.189 1.038 1.632zM22.578 25.182v0c0 0.069-0.056 0.125-0.125 0.125h-13.333c-0.069 0-0.126-0.056-0.126-0.125v-2.27c0-1.134 0.922-2.056 2.056-2.056 0.019 0 0.69-0.011 1.379-0.274 0.913 0.833 2.111 1.302 3.36 1.302s2.445-0.469 3.358-1.301c0.703 0.286 1.356 0.273 1.375 0.273 1.134 0 2.056 0.922 2.056 2.056v2.27z\"><\/path><\/svg>Spotlight Session: The Way2News Advantage - From Vernacular to  Value, Driving Deeper Engagement Through Native-Language  Content<\/span><\/div><\/div><span class=\"agendaplugin-toggle-icon agendaplugin-dynamic-toggle-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/div><div class=\"agendaplugin-content\" style=\"display:none; padding:10px 20px;\"><p>This session dives into real-world campaigns that leveraged app ecosystems to deliver tangible business outcomes. From regional news and entertainment apps to hyperlocal utility platforms, <strong>Way2News<\/strong> share how they used data-driven targeting, vernacular content, and in-app formats to drive awareness, engagement, and conversions.<\/p><\/div><\/div><div class=\"agendaplugin-item elementor-repeater-item-33aa184\" data-search-terms=\"19:30 \u2013 20:00 panel discussion: scroll south, win big - reaching all consumers  effectively for many marketers, the biggest blind spot in south digital markets is assuming metro behaviour reflects the broader population. tier 2 and tier 3 consumers are driving the next wave of growth, powered by affordable smartphones, cheaper data, and rising digital confidence. however, these audiences engage differently: they are vernacular-first, video-heavy, value-conscious, and deeply influenced by local culture and community trust. standardized urban creatives often fail to resonate. to win here, brands must prioritize hyperlocal content, regional language storytelling, lightweight ad formats optimized for low-bandwidth environments, and trust-led platforms that feel culturally familiar. success lies not just in expanding reach, but in adapting relevance\u2014moving from mass messaging to community-centric engagement that reflects local aspirations and everyday realities.  \"><div class=\"agendaplugin-item-overlay\"><\/div><div class=\"agendaplugin-header\" style=\"display:flex; align-items:center; justify-content:space-between;\"><div class=\"agendaplugin-left\" style=\"display:flex; align-items:center;\"><div class=\"icon-col\" style=\"display:flex; align-items:center;\"><\/div><div class=\"text-col\" style=\"display:flex; flex-direction:column; justify-content:center; white-space: normal; overflow: hidden; text-overflow: ellipsis;\"><span class=\"agendaplugin-time\"><svg class=\"agendaplugin-sub-icon ekit-svg-icon icon-countdown-timer\" viewBox=\"0 0 28 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.059 15.685c-0.788-3.547-2.837-6.542-5.832-8.591-2.128-1.419-4.571-2.128-7.094-2.207v-4.020c0 0 0-0.079 0-0.079h3.941c0.236 0 0.394-0.158 0.394-0.394s-0.158-0.394-0.394-0.394h-8.828c-0.236 0-0.394 0.158-0.394 0.394s0.158 0.394 0.394 0.394h4.099c0 0 0 0.079 0 0.079v4.099c-0.788 0-1.498 0.079-2.286 0.236-0.236 0.079-0.315 0.236-0.315 0.473 0.079 0.236 0.236 0.315 0.473 0.315 0.709-0.158 1.419-0.236 2.128-0.236v1.498c0 0.236 0.158 0.394 0.394 0.394s0.394-0.158 0.394-0.394v-1.498c2.365 0.079 4.65 0.709 6.621 2.049 2.837 1.892 4.808 4.729 5.517 8.039 0.158 0.709 0.236 1.498 0.236 2.207h-1.655c-0.236 0-0.394 0.158-0.394 0.394s0.158 0.394 0.394 0.394h1.655c-0.079 2.286-0.788 4.571-2.049 6.542-1.892 2.837-4.729 4.808-8.039 5.517-0.788 0.158-1.498 0.236-2.286 0.236v-1.498c0-0.236-0.158-0.394-0.394-0.394s-0.394 0.158-0.394 0.394v1.498c-5.675-0.158-10.719-4.256-11.98-10.089-0.158-0.709-0.236-1.498-0.236-2.207h1.576c0.236 0 0.394-0.158 0.394-0.394s-0.158-0.394-0.394-0.394h-1.576c0.079-1.813 0.473-3.547 1.261-5.202l0.788 2.049c0.079 0.158 0.236 0.236 0.394 0.236 0.079 0 0.079 0 0.158 0 0.236-0.079 0.315-0.315 0.236-0.552l-1.34-3.232-3.31 1.025c-0.236 0.079-0.315 0.315-0.236 0.473 0.079 0.236 0.315 0.315 0.473 0.236l2.207-0.709c-1.419 2.759-1.813 5.911-1.182 8.828 1.34 6.384 6.936 10.798 13.241 10.798 0.946 0 1.813-0.079 2.759-0.315 3.547-0.709 6.542-2.837 8.591-5.832 1.97-2.995 2.601-6.621 1.892-10.168z\"><\/path><path d=\"M9.773 23.409c0.079 0 0.158 0 0.236-0.079l3.704-3.389c0.315 0.236 0.631 0.315 1.025 0.315 1.025 0 1.892-0.867 1.892-1.892s-0.867-1.892-1.892-1.892-1.892 0.867-1.892 1.892c0 0.394 0.079 0.709 0.315 1.025l-3.704 3.31c-0.158 0.158-0.158 0.394 0 0.552 0.079 0.079 0.236 0.158 0.315 0.158zM14.818 17.261c0.631 0 1.103 0.473 1.103 1.103s-0.473 1.103-1.103 1.103c-0.631 0-1.103-0.473-1.103-1.103s0.473-1.103 1.103-1.103z\"><\/path><\/svg>19:30 \u2013 20:00<\/span><span class=\"agendaplugin-title\"><svg class=\"agendaplugin-sub-icon ekit-svg-icon icon-chat\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M23.268 3.572h-21.466c-0.994 0-1.802 0.808-1.802 1.802v12.879c0 0.994 0.808 1.802 1.802 1.802h1.392v4.794c0 0.305 0.184 0.581 0.466 0.697 0.093 0.039 0.192 0.058 0.289 0.058 0.196 0 0.39-0.077 0.534-0.221l5.328-5.328h1.069c0.417 0 0.755-0.338 0.755-0.755s-0.338-0.755-0.755-0.755c0 0-1.418 0.001-1.433 0.003-0.176 0.012-0.348 0.084-0.483 0.219l-4.261 4.261c0 0-0.001-3.774-0.004-3.794-0.034-0.385-0.357-0.688-0.752-0.688h-2.146c-0.161 0-0.292-0.131-0.292-0.292v-12.879c0-0.161 0.131-0.292 0.292-0.292h21.466c0.161 0 0.292 0.131 0.292 0.292v4.941c0 0.417 0.338 0.755 0.755 0.755s0.755-0.338 0.755-0.755v-4.941c0-0.994-0.808-1.802-1.802-1.802zM30.198 12.806h-15.026c-0.994 0-1.802 0.808-1.802 1.802v8.786c0 0.994 0.808 1.802 1.802 1.802h9.407l3.811 3.811c0.144 0.144 0.337 0.221 0.534 0.221 0.097 0 0.195-0.019 0.289-0.058 0.282-0.117 0.466-0.392 0.466-0.697v-3.277h0.519c0.994 0 1.802-0.808 1.802-1.802v-8.786c0-0.994-0.808-1.802-1.802-1.802zM30.49 23.393c0 0.161-0.131 0.292-0.292 0.292h-1.273c-0.397 0-0.722 0.307-0.752 0.697-0.002 0.017-0.003 2.268-0.003 2.268l-2.741-2.741c-0.003-0.003-0.006-0.006-0.009-0.008-0.011-0.011-0.021-0.020-0.031-0.028-0.133-0.116-0.306-0.188-0.497-0.188h-9.72c-0.161 0-0.292-0.131-0.292-0.292v-8.786c0-0.161 0.131-0.292 0.292-0.292h15.026c0.161 0 0.292 0.131 0.292 0.292v8.786zM22.685 18.246c-0.417 0-0.755 0.338-0.755 0.755s0.338 0.755 0.755 0.755c0.417 0 0.755-0.338 0.755-0.755s-0.338-0.755-0.755-0.755zM19.405 8.563c0 0-13.739 0-13.739 0-0.417 0-0.755 0.338-0.755 0.755s0.338 0.755 0.755 0.755h13.739c0.417 0 0.755-0.338 0.755-0.755s-0.338-0.755-0.755-0.755zM10.88 13.554h-5.214c-0.417 0-0.755 0.338-0.755 0.755s0.338 0.755 0.755 0.755h5.214c0.417 0 0.755-0.338 0.755-0.755s-0.338-0.755-0.755-0.755zM19.177 18.246c-0.417 0-0.755 0.338-0.755 0.755s0.338 0.755 0.755 0.755c0.417 0 0.755-0.338 0.755-0.755s-0.338-0.755-0.755-0.755zM26.192 18.246c-0.417 0-0.755 0.338-0.755 0.755s0.338 0.755 0.755 0.755c0.417 0 0.755-0.338 0.755-0.755s-0.338-0.755-0.755-0.755z\"><\/path><\/svg>Panel Discussion: Scroll South, Win Big - Reaching All Consumers  Effectively<\/span><\/div><\/div><span class=\"agendaplugin-toggle-icon agendaplugin-dynamic-toggle-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/div><div class=\"agendaplugin-content\" style=\"display:none; padding:10px 20px;\"><p>For many marketers, the biggest blind spot in South digital markets is assuming metro behaviour reflects the broader population. Tier 2 and Tier 3 consumers are driving the next wave of growth, powered by affordable smartphones, cheaper data, and rising digital confidence. However, these audiences engage differently: they are vernacular-first, video-heavy, value-conscious, and deeply influenced by local culture and community trust. Standardized urban creatives often fail to resonate. To win here, brands must prioritize hyperlocal content, regional language storytelling, lightweight ad formats optimized for low-bandwidth environments, and trust-led platforms that feel culturally familiar. Success lies not just in expanding reach, but in adapting relevance\u2014moving from mass messaging to community-centric engagement that reflects local aspirations and everyday realities.<\/p><\/div><\/div><div class=\"agendaplugin-item elementor-repeater-item-7860de6\" data-search-terms=\"20:00 \u2013 20:30 a discussion: enna da rascala! to mind it!\u201d: why cracking the  south story isn\u2019t child\u2019s play marketing in south india is a whole different ballgame. metro-first, hinglish campaigns? forget it. audiences in tamil nadu, telangana, and andhra pradesh speak their language, live their culture, and scroll on their own terms. cinema, politics, festivals, and local communities shape what they trust and engage with, and different markets play by different rules than the metros. throw in low-end devices, patchy data, and multi-lingual complexity, and even the smartest strategies can stall. winning here isn\u2019t about translating content; it\u2019s about thinking, speaking, and acting regional at scale. mind it you crack the culture, and you crack the market.  \"><div class=\"agendaplugin-item-overlay\"><\/div><div class=\"agendaplugin-header\" style=\"display:flex; align-items:center; justify-content:space-between;\"><div class=\"agendaplugin-left\" style=\"display:flex; align-items:center;\"><div class=\"icon-col\" style=\"display:flex; align-items:center;\"><\/div><div class=\"text-col\" style=\"display:flex; flex-direction:column; justify-content:center; white-space: normal; overflow: hidden; text-overflow: ellipsis;\"><span class=\"agendaplugin-time\"><svg class=\"agendaplugin-sub-icon ekit-svg-icon icon-countdown-timer\" viewBox=\"0 0 28 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.059 15.685c-0.788-3.547-2.837-6.542-5.832-8.591-2.128-1.419-4.571-2.128-7.094-2.207v-4.020c0 0 0-0.079 0-0.079h3.941c0.236 0 0.394-0.158 0.394-0.394s-0.158-0.394-0.394-0.394h-8.828c-0.236 0-0.394 0.158-0.394 0.394s0.158 0.394 0.394 0.394h4.099c0 0 0 0.079 0 0.079v4.099c-0.788 0-1.498 0.079-2.286 0.236-0.236 0.079-0.315 0.236-0.315 0.473 0.079 0.236 0.236 0.315 0.473 0.315 0.709-0.158 1.419-0.236 2.128-0.236v1.498c0 0.236 0.158 0.394 0.394 0.394s0.394-0.158 0.394-0.394v-1.498c2.365 0.079 4.65 0.709 6.621 2.049 2.837 1.892 4.808 4.729 5.517 8.039 0.158 0.709 0.236 1.498 0.236 2.207h-1.655c-0.236 0-0.394 0.158-0.394 0.394s0.158 0.394 0.394 0.394h1.655c-0.079 2.286-0.788 4.571-2.049 6.542-1.892 2.837-4.729 4.808-8.039 5.517-0.788 0.158-1.498 0.236-2.286 0.236v-1.498c0-0.236-0.158-0.394-0.394-0.394s-0.394 0.158-0.394 0.394v1.498c-5.675-0.158-10.719-4.256-11.98-10.089-0.158-0.709-0.236-1.498-0.236-2.207h1.576c0.236 0 0.394-0.158 0.394-0.394s-0.158-0.394-0.394-0.394h-1.576c0.079-1.813 0.473-3.547 1.261-5.202l0.788 2.049c0.079 0.158 0.236 0.236 0.394 0.236 0.079 0 0.079 0 0.158 0 0.236-0.079 0.315-0.315 0.236-0.552l-1.34-3.232-3.31 1.025c-0.236 0.079-0.315 0.315-0.236 0.473 0.079 0.236 0.315 0.315 0.473 0.236l2.207-0.709c-1.419 2.759-1.813 5.911-1.182 8.828 1.34 6.384 6.936 10.798 13.241 10.798 0.946 0 1.813-0.079 2.759-0.315 3.547-0.709 6.542-2.837 8.591-5.832 1.97-2.995 2.601-6.621 1.892-10.168z\"><\/path><path d=\"M9.773 23.409c0.079 0 0.158 0 0.236-0.079l3.704-3.389c0.315 0.236 0.631 0.315 1.025 0.315 1.025 0 1.892-0.867 1.892-1.892s-0.867-1.892-1.892-1.892-1.892 0.867-1.892 1.892c0 0.394 0.079 0.709 0.315 1.025l-3.704 3.31c-0.158 0.158-0.158 0.394 0 0.552 0.079 0.079 0.236 0.158 0.315 0.158zM14.818 17.261c0.631 0 1.103 0.473 1.103 1.103s-0.473 1.103-1.103 1.103c-0.631 0-1.103-0.473-1.103-1.103s0.473-1.103 1.103-1.103z\"><\/path><\/svg>20:00 \u2013 20:30<\/span><span class=\"agendaplugin-title\"><svg class=\"agendaplugin-sub-icon ekit-svg-icon icon-communication\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.76 24c-0.36-0.46-0.7-0.8-1.16-1l-2.9-1.46c-0.060-0.040-0.2-0.26-0.2-0.54v-0.36c0.66-0.7 1-1.66 1-2.66v-1c0-0.8-0.3-1.56-0.9-2.1-0.54-0.6-1.3-0.9-2.1-0.9s-1.54 0.3-2.1 0.9c-0.6 0.56-0.9 1.3-0.9 2.1v1c0 0.96 0.36 1.96 1 2.66v0.36c0 0.3-0.14 0.5-0.2 0.54l-1.56 0.76-2.54-1.26c-0.060-0.040-0.2-0.2-0.2-0.54v-1.7c0.9-0.9 1.4-2.16 1.5-3.4 0.1-0.060 0.16-0.1 0.2-0.14 0.2-0.26 0.3-0.5 0.3-0.76v-2.5c0-1.36-0.5-2.6-1.46-3.56-0.94-0.94-2.2-1.44-3.54-1.44-1.36 0-2.6 0.5-3.56 1.46-0.94 0.94-1.44 2.2-1.44 3.54v2.5c0 0.26 0.1 0.5 0.3 0.7 0.060 0.060 0.14 0.1 0.2 0.16 0.1 1.26 0.6 2.54 1.5 3.4v1.76c0 0.36-0.14 0.5-0.2 0.54l-2.56 1.26-1.56-0.76c-0.060-0.040-0.2-0.26-0.2-0.54v-0.36c0.66-0.7 1-1.66 1-2.66v-1c0-0.8-0.3-1.56-0.9-2.1-0.56-0.6-1.3-0.9-2.1-0.9s-1.56 0.3-2.1 0.9c-0.6 0.56-0.9 1.3-0.9 2.1v1c0 0.96 0.36 1.96 1 2.66v0.36c0 0.3-0.16 0.5-0.2 0.54l-2.88 1.44c-0.4 0.2-0.76 0.54-1 0.9-0.26 0.4-0.4 0.86-0.4 1.36v1.56l0.66 0.3c0.9 0.46 1.86 0.8 2.86 1 0.66 0.16 1.36 0.26 2.060 0.3v3.6h1v-4.5c0-2.2 1.56-2.96 3.7-4.060h0.12v-0.060l2.3-1.14c0.3 1.54 1.7 2.74 3.36 2.74s3.060-1.16 3.4-2.76l2.3 1.14v0.060h0.1c2.16 1.1 3.7 1.86 3.7 4.060v4.5h1v-3.54c0.7-0.060 1.4-0.16 2.060-0.3 1-0.26 1.96-0.6 2.86-1l0.66-0.3v-1.56c-0.040-0.44-0.18-0.9-0.38-1.3zM4.5 17c0-0.56 0.2-1.060 0.6-1.4 0.4-0.4 0.9-0.6 1.4-0.6s1.060 0.2 1.4 0.6c0.4 0.4 0.6 0.9 0.6 1.4v1c0 1.040-0.6 2.5-2 2.5s-2-1.46-2-2.5v-1zM5.5 27.46c-0.6-0.060-1.26-0.16-1.8-0.3-0.9-0.2-1.8-0.54-2.6-0.96h-0.1v-0.96c0-0.3 0.1-0.56 0.2-0.8 0.16-0.26 0.36-0.46 0.6-0.54l2.9-1.46c0.3-0.14 0.66-0.54 0.76-1.14 0.3 0.14 0.66 0.2 1.060 0.2s0.7-0.040 1.060-0.2c0.1 0.54 0.44 1 0.76 1.14l0.86 0.46c-2 0.96-3.7 2.060-3.7 4.56zM13.16 9.16c0.74-0.76 1.74-1.16 2.84-1.16 1.060 0 2.060 0.4 2.86 1.16 0.7 0.7 1.1 1.6 1.14 2.6-0.3-0.14-0.64-0.26-1-0.26h-0.5c-0.14 0-0.26-0.060-0.36-0.14-0.1-0.1-0.16-0.2-0.16-0.36 0-0.2-0.1-0.4-0.3-0.46-0.2-0.1-0.4-0.060-0.56 0.1l-0.86 0.86h-3.26c-0.36 0-0.7 0.1-1 0.26 0.060-0.96 0.46-1.9 1.16-2.6zM12.5 15c0-0.3-0.2-0.5-0.5-0.5v-1c0-0.26 0.1-0.5 0.3-0.7s0.44-0.3 0.7-0.3h3.5c0.16 0 0.26-0.060 0.36-0.14l0.46-0.46c0.060 0.060 0.1 0.1 0.16 0.16 0.3 0.3 0.66 0.44 1.040 0.44h0.48c0.26 0 0.5 0.1 0.7 0.3s0.3 0.46 0.3 0.7v1c-0.3 0-0.5 0.2-0.5 0.5 0 1.56-0.96 4-3.5 4s-3.5-2.44-3.5-4zM16 24c-1.3 0-2.36-1-2.5-2.26 0.3-0.3 0.5-0.76 0.5-1.26v-1c0.56 0.3 1.26 0.5 2 0.5s1.46-0.2 2-0.5v1c0 0.5 0.2 0.96 0.5 1.26-0.14 1.26-1.2 2.26-2.5 2.26zM23.5 17c0-0.56 0.2-1.060 0.6-1.4 0.4-0.4 0.9-0.6 1.4-0.6s1.060 0.2 1.4 0.6c0.4 0.4 0.6 0.9 0.6 1.4v1c0 1.040-0.6 2.5-2 2.5s-2-1.46-2-2.5v-1zM31 26.2l-0.1 0.060c-0.86 0.4-1.7 0.76-2.6 0.96-0.6 0.16-1.2 0.26-1.8 0.3 0-2.5-1.7-3.6-3.64-4.6l0.86-0.46c0.3-0.16 0.66-0.54 0.76-1.16 0.3 0.16 0.66 0.2 1.040 0.2 0.4 0 0.7-0.060 1.060-0.2 0.1 0.56 0.46 1 0.76 1.16l2.9 1.46c0.26 0.1 0.46 0.3 0.6 0.54s0.2 0.5 0.2 0.8v0.94zM9.5 29h1v3h-1v-3zM21.5 29h1v3h-1v-3zM23 8h1v1h-1v-1zM25 8h1v1h-1v-1zM27 8h1v1h-1v-1zM20 5.5h11v6h-1.5v1.3l-1.16-1.14c-0.1-0.1-0.2-0.14-0.36-0.14h-6v1h5.8l1.86 1.86c0.1 0.1 0.2 0.16 0.36 0.16 0.060 0 0.16 0 0.2-0.060 0.2-0.1 0.3-0.26 0.3-0.46v-1.5h1.5v-8h-13v2.48h1v-1.5zM3 3h10v1h-10v-1zM3 5h10v1h-10v-1zM3 7h7v1h-7v-1zM1.5 12.5c0 0.2 0.1 0.4 0.3 0.46 0.060 0.040 0.16 0.040 0.2 0.040 0.16 0 0.26-0.060 0.36-0.14l1.84-1.86h5.8v-1h-6c-0.16 0-0.26 0.060-0.34 0.16l-1.16 1.16v-1.32h-1.5v-9h14v5h1v-6h-16v11h1.5v1.5z\"><\/path><\/svg>A Discussion: Enna da Rascala! To Mind It!\u201d: Why Cracking the  South Story Isn\u2019t Child\u2019s Play<\/span><\/div><\/div><span class=\"agendaplugin-toggle-icon agendaplugin-dynamic-toggle-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/div><div class=\"agendaplugin-content\" style=\"display:none; padding:10px 20px;\">Marketing in South India is a whole different ballgame. Metro-first, Hinglish campaigns? Forget it. Audiences in Tamil Nadu, Telangana, and Andhra Pradesh speak their language, live their culture, and scroll on their own terms. Cinema, politics, festivals, and local communities shape what they trust and engage with, and different markets play by different rules than the metros. Throw in low-end devices, patchy data, and multi-lingual complexity, and even the smartest strategies can stall. Winning here isn\u2019t about translating content; it\u2019s about thinking, speaking, and acting regional at scale. Mind it you crack the culture, and you crack the market.<\/div><\/div><div class=\"agendaplugin-item elementor-repeater-item-ca31c15\" data-search-terms=\"20.30 - 20.35 closing remarks   \"><div class=\"agendaplugin-item-overlay\"><\/div><div class=\"agendaplugin-header\" style=\"display:flex; align-items:center; justify-content:space-between;\"><div class=\"agendaplugin-left\" style=\"display:flex; align-items:center;\"><div class=\"icon-col\" style=\"display:flex; align-items:center;\"><\/div><div class=\"text-col\" style=\"display:flex; flex-direction:column; justify-content:center; white-space: normal; overflow: hidden; text-overflow: ellipsis;\"><span class=\"agendaplugin-time\"><svg class=\"agendaplugin-sub-icon ekit-svg-icon icon-countdown-timer\" viewBox=\"0 0 28 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.059 15.685c-0.788-3.547-2.837-6.542-5.832-8.591-2.128-1.419-4.571-2.128-7.094-2.207v-4.020c0 0 0-0.079 0-0.079h3.941c0.236 0 0.394-0.158 0.394-0.394s-0.158-0.394-0.394-0.394h-8.828c-0.236 0-0.394 0.158-0.394 0.394s0.158 0.394 0.394 0.394h4.099c0 0 0 0.079 0 0.079v4.099c-0.788 0-1.498 0.079-2.286 0.236-0.236 0.079-0.315 0.236-0.315 0.473 0.079 0.236 0.236 0.315 0.473 0.315 0.709-0.158 1.419-0.236 2.128-0.236v1.498c0 0.236 0.158 0.394 0.394 0.394s0.394-0.158 0.394-0.394v-1.498c2.365 0.079 4.65 0.709 6.621 2.049 2.837 1.892 4.808 4.729 5.517 8.039 0.158 0.709 0.236 1.498 0.236 2.207h-1.655c-0.236 0-0.394 0.158-0.394 0.394s0.158 0.394 0.394 0.394h1.655c-0.079 2.286-0.788 4.571-2.049 6.542-1.892 2.837-4.729 4.808-8.039 5.517-0.788 0.158-1.498 0.236-2.286 0.236v-1.498c0-0.236-0.158-0.394-0.394-0.394s-0.394 0.158-0.394 0.394v1.498c-5.675-0.158-10.719-4.256-11.98-10.089-0.158-0.709-0.236-1.498-0.236-2.207h1.576c0.236 0 0.394-0.158 0.394-0.394s-0.158-0.394-0.394-0.394h-1.576c0.079-1.813 0.473-3.547 1.261-5.202l0.788 2.049c0.079 0.158 0.236 0.236 0.394 0.236 0.079 0 0.079 0 0.158 0 0.236-0.079 0.315-0.315 0.236-0.552l-1.34-3.232-3.31 1.025c-0.236 0.079-0.315 0.315-0.236 0.473 0.079 0.236 0.315 0.315 0.473 0.236l2.207-0.709c-1.419 2.759-1.813 5.911-1.182 8.828 1.34 6.384 6.936 10.798 13.241 10.798 0.946 0 1.813-0.079 2.759-0.315 3.547-0.709 6.542-2.837 8.591-5.832 1.97-2.995 2.601-6.621 1.892-10.168z\"><\/path><path d=\"M9.773 23.409c0.079 0 0.158 0 0.236-0.079l3.704-3.389c0.315 0.236 0.631 0.315 1.025 0.315 1.025 0 1.892-0.867 1.892-1.892s-0.867-1.892-1.892-1.892-1.892 0.867-1.892 1.892c0 0.394 0.079 0.709 0.315 1.025l-3.704 3.31c-0.158 0.158-0.158 0.394 0 0.552 0.079 0.079 0.236 0.158 0.315 0.158zM14.818 17.261c0.631 0 1.103 0.473 1.103 1.103s-0.473 1.103-1.103 1.103c-0.631 0-1.103-0.473-1.103-1.103s0.473-1.103 1.103-1.103z\"><\/path><\/svg>20.30 - 20.35<\/span><span class=\"agendaplugin-title\"><svg class=\"agendaplugin-sub-icon e-font-icon-svg e-fas-door-closed\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M624 448H512V50.8C512 22.78 490.47 0 464 0H175.99c-26.47 0-48 22.78-48 50.8V448H16c-8.84 0-16 7.16-16 16v32c0 8.84 7.16 16 16 16h608c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16zM415.99 288c-17.67 0-32-14.33-32-32s14.33-32 32-32 32 14.33 32 32c.01 17.67-14.32 32-32 32z\"><\/path><\/svg>Closing Remarks<\/span><\/div><\/div><\/div><\/div><div class=\"agendaplugin-item elementor-repeater-item-e33b045\" data-search-terms=\"20.35 onwards dinner and cocktails   \"><div class=\"agendaplugin-item-overlay\"><\/div><div class=\"agendaplugin-header\" style=\"display:flex; align-items:center; justify-content:space-between;\"><div class=\"agendaplugin-left\" style=\"display:flex; align-items:center;\"><div class=\"icon-col\" style=\"display:flex; align-items:center;\"><\/div><div class=\"text-col\" style=\"display:flex; flex-direction:column; justify-content:center; white-space: normal; overflow: hidden; text-overflow: ellipsis;\"><span class=\"agendaplugin-time\"><svg class=\"agendaplugin-sub-icon ekit-svg-icon icon-countdown-timer\" viewBox=\"0 0 28 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.059 15.685c-0.788-3.547-2.837-6.542-5.832-8.591-2.128-1.419-4.571-2.128-7.094-2.207v-4.020c0 0 0-0.079 0-0.079h3.941c0.236 0 0.394-0.158 0.394-0.394s-0.158-0.394-0.394-0.394h-8.828c-0.236 0-0.394 0.158-0.394 0.394s0.158 0.394 0.394 0.394h4.099c0 0 0 0.079 0 0.079v4.099c-0.788 0-1.498 0.079-2.286 0.236-0.236 0.079-0.315 0.236-0.315 0.473 0.079 0.236 0.236 0.315 0.473 0.315 0.709-0.158 1.419-0.236 2.128-0.236v1.498c0 0.236 0.158 0.394 0.394 0.394s0.394-0.158 0.394-0.394v-1.498c2.365 0.079 4.65 0.709 6.621 2.049 2.837 1.892 4.808 4.729 5.517 8.039 0.158 0.709 0.236 1.498 0.236 2.207h-1.655c-0.236 0-0.394 0.158-0.394 0.394s0.158 0.394 0.394 0.394h1.655c-0.079 2.286-0.788 4.571-2.049 6.542-1.892 2.837-4.729 4.808-8.039 5.517-0.788 0.158-1.498 0.236-2.286 0.236v-1.498c0-0.236-0.158-0.394-0.394-0.394s-0.394 0.158-0.394 0.394v1.498c-5.675-0.158-10.719-4.256-11.98-10.089-0.158-0.709-0.236-1.498-0.236-2.207h1.576c0.236 0 0.394-0.158 0.394-0.394s-0.158-0.394-0.394-0.394h-1.576c0.079-1.813 0.473-3.547 1.261-5.202l0.788 2.049c0.079 0.158 0.236 0.236 0.394 0.236 0.079 0 0.079 0 0.158 0 0.236-0.079 0.315-0.315 0.236-0.552l-1.34-3.232-3.31 1.025c-0.236 0.079-0.315 0.315-0.236 0.473 0.079 0.236 0.315 0.315 0.473 0.236l2.207-0.709c-1.419 2.759-1.813 5.911-1.182 8.828 1.34 6.384 6.936 10.798 13.241 10.798 0.946 0 1.813-0.079 2.759-0.315 3.547-0.709 6.542-2.837 8.591-5.832 1.97-2.995 2.601-6.621 1.892-10.168z\"><\/path><path d=\"M9.773 23.409c0.079 0 0.158 0 0.236-0.079l3.704-3.389c0.315 0.236 0.631 0.315 1.025 0.315 1.025 0 1.892-0.867 1.892-1.892s-0.867-1.892-1.892-1.892-1.892 0.867-1.892 1.892c0 0.394 0.079 0.709 0.315 1.025l-3.704 3.31c-0.158 0.158-0.158 0.394 0 0.552 0.079 0.079 0.236 0.158 0.315 0.158zM14.818 17.261c0.631 0 1.103 0.473 1.103 1.103s-0.473 1.103-1.103 1.103c-0.631 0-1.103-0.473-1.103-1.103s0.473-1.103 1.103-1.103z\"><\/path><\/svg>20.35 onwards<\/span><span class=\"agendaplugin-title\"><svg class=\"agendaplugin-sub-icon ekit-svg-icon icon-dinner\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12.8 0.8c0-0.442-0.358-0.8-0.8-0.8s-0.8 0.358-0.8 0.8c0 2.089 0.404 3.835 0.728 5.238 0.316 1.367 0.566 2.447 0.207 2.897-0.298 0.374-1.147 0.592-2.529 0.649-0.004-0.26-0.006-0.521-0.006-0.785v-6.4c0-0.442-0.358-0.8-0.8-0.8s-0.8 0.358-0.8 0.8v6.4c0 0.263-0.002 0.524-0.006 0.783-1.378-0.059-2.226-0.278-2.524-0.653-0.36-0.452-0.111-1.534 0.205-2.903 0.323-1.401 0.724-3.144 0.724-5.227 0-0.442-0.358-0.8-0.8-0.8s-0.8 0.358-0.8 0.8c0 1.902-0.379 3.546-0.684 4.868-0.412 1.789-0.738 3.203 0.102 4.259 0.624 0.784 1.762 1.173 3.733 1.256-0.179 4.464-0.826 8.305-1.362 11.483-0.713 4.23-1.184 7.024 0.019 8.447 0.498 0.589 1.235 0.888 2.192 0.888s1.694-0.299 2.192-0.888c1.204-1.424 0.732-4.22 0.019-8.454-0.535-3.176-1.181-7.015-1.362-11.475 1.975-0.080 3.114-0.468 3.738-1.253 0.839-1.055 0.512-2.466 0.099-4.254-0.306-1.324-0.687-2.971-0.687-4.877zM9.77 30.079c-0.116 0.138-0.344 0.321-0.97 0.321s-0.854-0.183-0.97-0.321c-0.724-0.856-0.232-3.772 0.337-7.148 0.206-1.22 0.428-2.536 0.634-3.948 0.206 1.409 0.427 2.722 0.632 3.94 0.569 3.38 1.061 6.298 0.337 7.155zM25.411 22.658c-0.628-3.729-1.41-8.37-1.411-13.858v-8c0-0.363-0.244-0.68-0.595-0.773s-0.72 0.061-0.9 0.376c-3.231 5.654-4.826 14.289-4.893 14.654-0.042 0.233 0.021 0.474 0.173 0.656s0.377 0.287 0.614 0.287h3.576c-0.28 2.47-0.655 4.695-0.987 6.666-0.713 4.23-1.184 7.024 0.019 8.447 0.498 0.589 1.235 0.887 2.192 0.887s1.694-0.299 2.192-0.888c1.204-1.424 0.732-4.22 0.019-8.454zM19.377 14.4c0.396-1.874 1.411-6.219 3.023-10.107v4.507c0 1.978-0.101 3.845-0.26 5.6h-2.763zM24.17 30.079c-0.116 0.138-0.344 0.321-0.97 0.321s-0.854-0.183-0.97-0.321c-0.724-0.856-0.232-3.772 0.337-7.148 0.206-1.22 0.427-2.536 0.634-3.948 0.206 1.409 0.427 2.722 0.632 3.94 0.57 3.38 1.061 6.298 0.337 7.155z\"><\/path><\/svg>Dinner and Cocktails<\/span><\/div><\/div><\/div><\/div><\/div><div class=\"agendaplugin-icon-swap-markup-7bf65c9\" style=\"display:none;\"><span class=\"agendaplugin-closed-icon-markup\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"agendaplugin-open-icon-markup\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/div>            <script>\r\n            jQuery(document).ready(function($){\r\n            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$(this).val().toLowerCase();\r\n                    var visibleItems = 0;\r\n                    \r\n                    $accordion.find('.agendaplugin-item').each(function(){\r\n                        var $item = $(this);\r\n                        var itemData = $item.data('search-terms');\r\n                        \r\n                        if (String(itemData).indexOf(searchTerm) > -1) {\r\n                            $item.show();\r\n                            visibleItems++;\r\n                        } else {\r\n                            $item.hide();\r\n                        }\r\n                    });\r\n\r\n                    \/\/ Show\/Hide No Results Message\r\n                    if (visibleItems === 0) {\r\n                        $noResults.show();\r\n                    } else {\r\n                        $noResults.hide();\r\n                    }\r\n                });\r\n            });\r\n            <\/script>\r\n\r\n            <style>\r\n            .agendaplugin-content { display: none; }\r\n            .agendaplugin-content.open { display: block; }\r\n            .agendaplugin-content.static-content { display: block !important; }\r\n            .agendaplugin-header.static-header { cursor: default; }\r\n            \r\n            \/* Item Container & Overlay *\/\r\n            .agendaplugin-item { position: relative; overflow: hidden; }\r\n            .agendaplugin-item-overlay { position: absolute; top: 0; left: 0; width: 100%; height: 100%; pointer-events: none; z-index: 0; }\r\n            \r\n            \/* Ensure text stays on top of overlay *\/\r\n            .agendaplugin-header, .agendaplugin-content { position: relative; z-index: 1; }\r\n            \r\n            .agendaplugin-header { display: flex; align-items: center; justify-content: space-between; }\r\n            .agendaplugin-header .text-col { display: flex; flex-direction: column; justify-content: center; flex-grow: 1; min-width: 0; }\r\n            \r\n     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}\r\n            \r\n            \/* Speaker\/Moderator Layout *\/\r\n            .agendaplugin-speakers-section { padding-top: 20px; }\r\n            .agendaplugin-moderators-section { padding-top: 40px; border-top: 1px dashed #444; }\r\n            .agendaplugin-speakers-heading, .agendaplugin-moderators-heading { margin-top: 0 !important; margin-bottom: 15px; }\r\n            \r\n            \/* New Grid System handled by Elementor Selectors *\/\r\n            .tlp-speaker-item { box-sizing: border-box; }\r\n            .tlp-speaker-item img { object-fit: cover; }\r\n            \r\n            \/* Layout Modes *\/\r\n            .speaker-layout-vertical .tlp-speaker-inner { display: flex; flex-direction: column; align-items: center; text-align: center; }\r\n            .speaker-layout-vertical .tlp-speaker-img-link { justify-content: center; margin-bottom: 10px; }\r\n            \r\n            .speaker-layout-horizontal .tlp-speaker-inner { display: flex; flex-direction: row; align-items: flex-start; text-align: left; gap: 15px; }\r\n            .speaker-layout-horizontal .tlp-speaker-img-link { flex-shrink: 0; margin-bottom: 0; }\r\n            \r\n            .tlp-speaker-name { font-weight: 600; text-decoration: none; display: block; margin-bottom: 2px;}\r\n            .tlp-speaker-role { font-size: 0.9em; margin-bottom: 5px; opacity: 0.8; font-weight: bold; text-transform: uppercase; }\r\n            \/* Split designation and org handling *\/\r\n            .tlp-speaker-desig, .tlp-speaker-org { display: block; }\r\n\r\n            .tlp-speaker-short-bio { margin-top: 5px; line-height: 1.4; opacity: 0.9; font-size: 0.9em; }\r\n            \r\n            \/* Search & No Results *\/\r\n            .agendaplugin-search-container { margin-bottom: 20px; }\r\n            .agendaplugin-search-input { width: 100%; padding: 10px; border: 1px solid #ccc; font-size: 16px; box-sizing: border-box; }\r\n            .agendaplugin-no-results { padding: 20px; text-align: center; background: #f9f9f9; border-radius: 5px; }\r\n            .agendaplugin-no-results h4 { margin: 0 0 10px 0; }\r\n            .agendaplugin-no-results p { margin: 0; }\r\n\r\n            @media (max-width: 600px) { .agendaplugin-left { flex-wrap: nowrap !important; } }\r\n            <\/style>\r\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-064d2e5 e-flex e-con-boxed e-con e-parent\" data-id=\"064d2e5\" data-element_type=\"container\" data-e-type=\"container\" id=\"enquire-now\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a7e485 e-con-full e-flex e-con e-child\" data-id=\"1a7e485\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-40f66e9 e-con-full e-flex e-con e-child\" data-id=\"40f66e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div 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class='gform_description'><\/p>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>&quot;<span class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; indicates required fields<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_2' id='gform_2'  action='\/conferences\/cmoplaybook\/wp-json\/wp\/v2\/pages\/30#gf_2' data-formid='2' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_2' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_2_56\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_56'>Comments<\/label><div class='ginput_container'><input name='input_56' id='input_2_56' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_2_56'>This field is for validation purposes and should be left unchanged.<\/div><\/div><div id=\"field_2_37\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"This field is hidden when viewing the form\"><\/i><span>This field is hidden when viewing the form<\/span><\/div><label class='gfield_label gform-field-label' for='input_2_37'>Event Name<\/label><div class='ginput_container ginput_container_text'><input name='input_37' id='input_2_37' type='text' value='Brand Leadership Down South: The CMO playbook' class='large'      aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2_2\" class=\"gfield gfield--type-text gfield--input-type-text 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);\n<\/script>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c5c0fd elementor-widget elementor-widget-html\" data-id=\"4c5c0fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\njQuery(document).on('gform_confirmation_loaded', function(event, formId){\n    document.querySelector('#enquire-now').scrollIntoView({\n        behavior: 'smooth'\n    });\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From visibility to value creation Enquire Now Mumbai 10th April\u201926 In South India\u2019s hyper-connected marketplace, brand leadership is no longer defined by share of voice alone, but by share of value within culturally nuanced, vernacular-first ecosystems. As digital adoption accelerates across Tamil Nadu, Telangana, and Andhra Pradesh, CMOs are navigating a landscape where language, local [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-30","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/et-edge.com\/conferences\/cmoplaybook\/wp-json\/wp\/v2\/pages\/30","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/et-edge.com\/conferences\/cmoplaybook\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/et-edge.com\/conferences\/cmoplaybook\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/et-edge.com\/conferences\/cmoplaybook\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/et-edge.com\/conferences\/cmoplaybook\/wp-json\/wp\/v2\/comments?post=30"}],"version-history":[{"count":160,"href":"https:\/\/et-edge.com\/conferences\/cmoplaybook\/wp-json\/wp\/v2\/pages\/30\/revisions"}],"predecessor-version":[{"id":418,"href":"https:\/\/et-edge.com\/conferences\/cmoplaybook\/wp-json\/wp\/v2\/pages\/30\/revisions\/418"}],"wp:attachment":[{"href":"https:\/\/et-edge.com\/conferences\/cmoplaybook\/wp-json\/wp\/v2\/media?parent=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}