Innovate, Engage and Elevate: Unlocking Marketing's Potential with Technology
“Good Marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
Managing a company’s brand is essential for most CMOs. In an increasingly competitive world, a company’s brand plays an important role in differentiating and attracting attention. As the business environment evolves, so does marketing as a strategic area of the company. A great brand is the key to building lasting, personal relationships with your customers (B2B, B2C, nonprofits, or organizations of any kind). In an increasingly networked world, marketing methods must also be integrated.
Advertising and marketing transformation is underway as we spend more time on our phones, tablets, and laptops. The challenge for brands is to engage with customers in real time across all these devices and create campaigns that work across social media, displays and e-commerce. The two areas are not always easily congruent. Getting creative marketers to work with technical staff can be a huge challenge. The modern marketing department must combine the creative side of the field of using powerful narratives to unlock people’s desires and aspirations with the technical side of data, digital engineering, and analytics.
Current Trends
In today’s market, buyers have a wide variety of options and, of course, a competitive environment between companies. Therefore, to gain a competitive advantage in the market, companies must use sufficient techniques to increase their purchasing power. More and more startups are embracing technology from the get-go, and most are always looking for primary social media channels that they feel are a good fit for their business.
Studies show that people touch their phones an average of 2,671 times a day, and 90% of them accept what’s happening on social media. This alone shows that customers are deeply rooted in social marketing. SEO, digital marketing, and social media should overlap with your approach to customer acquisition.
Future of Marketing
The future of Marketing is likely to increase on artificial intelligence (AI) and machine learning (ML) technologies. Marketing technology that harnesses the power of artificial intelligence and related technologies should provide greater personalization and market segmentation in the coming years. Artificial intelligence has improved the ability of marketing platforms to target specific demographics more accurately. Marketers now have access to AI-based market segmentation.
