3:30 PM – 4:00 PM

Registration

4:00 PM – 4:05 PM

Opening Remarks by ET Edge

4:05 PM – 5:25 PM

Round Table topic: Unified Customer Experience: Integrating Sales, Marketing, and Service for Exponential Growth
Key discussion points:

• How Unified Customer Data Improves Every Interaction.
• Unlocking the Full Customer Journey with a 360-Degree View.
• Balancing Data Management and Privacy in Customer Relationships.

Speakers: TBA

5:25 PM – 5:30 PM

Closing remark by ET Edge

Keynote Address: The Future of Customer Experience: Trends and Innovations

Speaker:
Industry Speaker

Keynote Address: Engaging with Your Customers in a Whole New Way

Speaker:
Salesforce Presentation

Panel Discussion: Becoming ‘customer-centric’ across the value chain

Discussion Points:

• How can companies better understand and anticipate changing customer expectations?
• Strategies for fostering collaboration across departments to ensure a consistent and unified approach to customer engagement.
• What challenges do companies face in aligning marketing strategies across the entire customer journey?