{"id":3238,"date":"2024-05-16T04:56:25","date_gmt":"2024-05-16T04:56:25","guid":{"rendered":"https:\/\/et-edge.com\/conferences\/cx\/?post_type=team&#038;p=3238"},"modified":"2024-06-03T07:39:14","modified_gmt":"2024-06-03T07:39:14","slug":"shwetal-basu","status":"publish","type":"team","link":"https:\/\/et-edge.com\/conferences\/cx\/speakers\/shwetal-basu\/","title":{"rendered":"Shwetal Basu"},"content":{"rendered":"<p>Shwetal Basu is the Customer Care Associate and Chief of Marketing and Communication at Shoppers Stop Ltd.<\/p>\n<p>Shwetal has a strong experience of 20 years in customer behavior, marketing, and communications, across multiple industries such as FMCG, telecom, security services, banking, and retail. She brings to the table a deep understanding of the consumer across demographics and geographies to create successful marketing strategies in sync with the brand\u2019s vision.<\/p>\n<p>In her previous stints, she was associated with Metro Brands Ltd, Aditya Birla Retail Ltd., and HDFC Bank.<\/p>\n","protected":false},"author":1,"featured_media":3321,"menu_order":18,"template":"","team_designation":[],"team_department":[7],"class_list":["post-3238","team","type-team","status-publish","has-post-thumbnail","hentry","team_department-speakers"],"_links":{"self":[{"href":"https:\/\/et-edge.com\/conferences\/cx\/wp-json\/wp\/v2\/team\/3238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/et-edge.com\/conferences\/cx\/wp-json\/wp\/v2\/team"}],"about":[{"href":"https:\/\/et-edge.com\/conferences\/cx\/wp-json\/wp\/v2\/types\/team"}],"author":[{"embeddable":true,"href":"https:\/\/et-edge.com\/conferences\/cx\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/et-edge.com\/conferences\/cx\/wp-json\/wp\/v2\/media\/3321"}],"wp:attachment":[{"href":"https:\/\/et-edge.com\/conferences\/cx\/wp-json\/wp\/v2\/media?parent=3238"}],"wp:term":[{"taxonomy":"team_designation","embeddable":true,"href":"https:\/\/et-edge.com\/conferences\/cx\/wp-json\/wp\/v2\/team_designation?post=3238"},{"taxonomy":"team_department","embeddable":true,"href":"https:\/\/et-edge.com\/conferences\/cx\/wp-json\/wp\/v2\/team_department?post=3238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}