Mr. Kanchan Sen is the Country Head – Resource Mobilisation & Marketing at HelpAge India. With nearly three decades of experience in marketing and fundraising, including over twenty years in the development sector, he has led critical functions across direct marketing, corporate partnerships, communications, digital strategy and large-scale fundraising operations. He is a strong believer that fundraisers must stay connected to ground realities to understand community needs more deeply—enabling to shape solutions that are relevant, human-centered and responsive.