Criteria for selection

The brands have been carefully curated basis parameters defined at the outset, which are:

  • The brand should have originated in India.
  • There should be substantial publicly available data about the brand.
  • The brand should have a registered office in India
  • The brand should have been in existence for a minimum of 15 years.
  • The brand should have presence in more than 2 states.
  • The brand should have considerable market size.
  • The brand should have a minimum growth rate of 5% Year-on-Year
  • Brand should have an annual turnover of over 200 crores.
  • The brand should have at least 100 employees.
  • The brand should have positive ratings and reviews on social platforms.

Selection Process

  • The knowledge partner will define parameters and segments, as well as assign weightage for evaluation.
  • Organizations can self-nominate by completing an online application form on the event website.
  • The Research partner will analyze a universe of 1000+ brands based on the knowledge partner’s parameters and the self-nominations received.
  • The assessment of these 1000 plus organisations will be based on parameters defined by the knowledge partner.
  • Following this, these organisations will have to fill out a questionnaire.
  • This will be followed by a rigorous evaluation process and out of these 1000 organisations, 200 organisations will be shortlisted.
  • These shortlisted brands will be intimated and invited to be felicitated at The Economic Times Iconic Brands of India on September 29, Hotel Sahara Star, Mumbai.
  • The success stories of organisations will also be featured in The Economic Times Iconic Brands of India Coffee Table Book 2022.


Contact DetailsProject Head - Vivek Menon
+91 97693 63103

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