{"id":4496,"date":"2025-09-23T12:45:35","date_gmt":"2025-09-23T12:45:35","guid":{"rendered":"https:\/\/et-edge.com\/conferences\/iconicbrands\/?post_type=team&#038;p=4496"},"modified":"2025-09-23T12:45:37","modified_gmt":"2025-09-23T12:45:37","slug":"rajeev-raja","status":"publish","type":"team","link":"https:\/\/et-edge.com\/conferences\/iconicbrands\/team\/rajeev-raja\/","title":{"rendered":"Rajeev Raja"},"content":{"rendered":"\n<p>Founder and \u2018Soundsmith\u2019 of BrandMusiq- India\u2019s first company dedicated to designing and<br>managing the sonic identity of a brand\u2019- Rajeev Raja is the ex-National Creative Director of DDB<br>Mudra and one of India\u2019s finest Jazz and fusion flautists.<br>Rajeev Raja, a creative powerhouse who today straddles the two worlds of brands and music,<br>has over 25 years\u2019 experience in advertising. He has worked on a plethora of brands and has<br>created many nationwide campaigns which have won him many accolades and awards.<br>Rajeev is also a well-known musician and is considered one of India\u2019s leading<br>Jazz and Fusion flautists. Over the past two decades, Rajeev has played with a number of<br>fantastic musicians including Louiz Banks, Shankar, Ehsaan and Loy, Fazal and Taufiq Kureshi,<br>Ranjit Barot , Leslie Lewis, Susmit Sen and even Bernie Marsden, the amazing guitarist of the UK<br>band \u2018White Snake\u2019.<br>With these strong credentials in music and branding, Rajeev founded BrandMusiq, a company<br>that creates sonic identities for brands. He created the term MOGO\u00ae or musical logo, which has<br>become part of global lexicon.<br>Using a 3-stage proprietary process, BrandMusiq has gone on to create \u2018MOGOs\u00ae\u2019 for leading<br>brands such as Mastercard Global which has been ranked the No 1 Audio brand in the world for<br>3 years in a row now, HDFC Bank, Zomato, Infosys, brands of Unilever, Nestle, Mondelez and<br>Kraft Heinz, Toyota, Air India express, Vistara Airlines, Raymond, Vivo and many other leading<br>brands.<br>Rajeev\u2019s TEDx Talk on \u2018The enchanting theory behind MOGOs\u00ae\u2019 has been applauded across the<br>internet.<\/p>\n","protected":false},"author":1,"featured_media":4489,"menu_order":0,"template":"","team_designation":[],"team_department":[37],"class_list":["post-4496","team","type-team","status-publish","has-post-thumbnail","hentry","team_department-speakers"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/et-edge.com\/conferences\/iconicbrands\/wp-json\/wp\/v2\/team\/4496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/et-edge.com\/conferences\/iconicbrands\/wp-json\/wp\/v2\/team"}],"about":[{"href":"https:\/\/et-edge.com\/conferences\/iconicbrands\/wp-json\/wp\/v2\/types\/team"}],"author":[{"embeddable":true,"href":"https:\/\/et-edge.com\/conferences\/iconicbrands\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/et-edge.com\/conferences\/iconicbrands\/wp-json\/wp\/v2\/media\/4489"}],"wp:attachment":[{"href":"https:\/\/et-edge.com\/conferences\/iconicbrands\/wp-json\/wp\/v2\/media?parent=4496"}],"wp:term":[{"taxonomy":"team_designation","embeddable":true,"href":"https:\/\/et-edge.com\/conferences\/iconicbrands\/wp-json\/wp\/v2\/team_designation?post=4496"},{"taxonomy":"team_department","embeddable":true,"href":"https:\/\/et-edge.com\/conferences\/iconicbrands\/wp-json\/wp\/v2\/team_department?post=4496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}