{"id":5283,"date":"2026-09-21T06:37:49","date_gmt":"2026-09-21T06:37:49","guid":{"rendered":"https:\/\/et-edge.com\/conferences\/iconicbrands\/?post_type=team&#038;p=5283"},"modified":"2026-09-21T06:37:49","modified_gmt":"2026-09-21T06:37:49","slug":"subhankar-sen","status":"publish","type":"team","link":"https:\/\/et-edge.com\/conferences\/iconicbrands\/team\/subhankar-sen\/","title":{"rendered":"Subhankar Sen"},"content":{"rendered":"<p>Shri Subhankar Sen is Director (Marketing), Bharat Petroleum Corporation Limited (BPCL), a Maharatna Public Sector Undertaking and a Fortune Global 500 company. In this role, he leads BPCL\u2019s nationwide marketing portfolio encompassing Retail, LPG, Lubricants, Aviation, Industrial and Commercial, Gas, Consumer Retailing, Engineering and Projects, Pipelines, Central Procurement Organisation, Digital Business, Corporate Brand, and Public Relations.<\/p>\n<p>With a distinguished career spanning over three decades, Shri Sen has led several pioneering initiatives across fuel retailing, lubricants marketing, customer experience, and the energy transition. He is widely regarded as a transformation-oriented leader, known for building empowered teams, strengthening strategic partnerships, and fostering a culture of continual learning. His leadership places strong emphasis on innovation, brand trust, technology-led solutions, operational excellence, and long-term value creation.<\/p>\n<p>Shri Sen has played a significant role in shaping BPCL\u2019s MAK Lubricants business through best-in-class research, development, and marketing initiatives. With a strong focus on Atmanirbhar Bharat, he led MAK Lubricants\u2019 indigenisation drive and advanced the MAK Lubricants Solutions programme, aimed at reducing the total cost of ownership for customers. Under his leadership, the lubricants business expanded its footprint across India and international markets including Nepal, Bangladesh, Sri Lanka, the UAE, and Africa, supported by a nationwide distribution network, partnerships with leading OEMs, and a growing B2C and B2B customer base.<\/p>\n<p>As Business Head, Retail (West), Shri Sen led BPCL\u2019s automotive energy business through a network of over 6,000 energy stations, strengthening BPCL\u2019s market position through technology-enabled and differentiated customer value propositions. His professional journey across multiple roles and geographies within BPCL has shaped him into a versatile and effective business leader. Under his guidance, BPCL also advanced its non-fuel retail initiatives, including the launch of BeCafe, an experiential caf\u00e9 format introduced at BPCL fuel stations.<\/p>\n<p>Shri Sen has been a key member of BPCL\u2019s strategy team and has contributed to the development of several pioneering brands and customer platforms, including Pure for Sure, Speed, PetroBonus, SmartFleet, BPCL-SBI Card, In&#038;Out stores, and UFill. He has built strategic alliances across the quick-service restaurant, banking, retail, and automobile sectors. As Oil Industry Coordinator, he contributed to India\u2019s energy-transition journey by working with policymakers and leading BPCL\u2019s eDrive programme for EV Fast Charging Corridors. He also played a leadership role in the implementation of Doorstep Diesel Delivery, an important reform providing efficient fuel solutions to industrial and commercial establishments.<\/p>\n<p>Shri Sen is also the Chairman of Indraprastha Gas Limited (IGL), with effect from 1 April 2026. In the current context of India\u2019s transition towards cleaner fuels, his role at IGL assumes particular significance. IGL is a key city gas distribution company with a large CNG and PNG customer base, and its operations are closely aligned with national priorities of energy security, cleaner mobility, urban air-quality improvement, and sustainable infrastructure. As Chairman, Shri Sen brings to IGL his extensive experience in marketing, customer-centric transformation, digital enablement, and clean-energy solutions, supporting the company\u2019s continued contribution to India\u2019s natural gas and low-carbon mobility ecosystem.<\/p>\n<p>Shri Sen brings to every assignment a deep sense of commitment to organisational growth, a collaborative approach to leadership, and a nuanced understanding of consumer behaviour. His cross-functional experience, strategic orientation, and ability to inspire teams make him a respected leader in India\u2019s energy sector.<\/p>\n<p>Beyond his professional responsibilities, Shri Sen is a passionate golfer and has represented the country internationally, reflecting the same discipline, focus, and competitive spirit that characterise his professional career.<\/p>\n","protected":false},"author":1,"featured_media":5272,"menu_order":0,"template":"","team_designation":[],"team_department":[37],"class_list":["post-5283","team","type-team","status-publish","has-post-thumbnail","hentry","team_department-speakers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Subhankar Sen - 9th Edition of ET Edge Iconic Brands of India<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/et-edge.com\/conferences\/iconicbrands\/team\/subhankar-sen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Subhankar Sen - 9th Edition of ET Edge Iconic Brands of India\" \/>\n<meta property=\"og:description\" content=\"Shri Subhankar Sen is Director (Marketing), Bharat Petroleum Corporation Limited (BPCL), a Maharatna Public Sector Undertaking and a Fortune Global 500 company. 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