Sourabh Kumar is the Founder and CEO of PunToon Kids, the country’s largest premium kids’ YouTube community driven by Indian Original IPs and VidUnit, a leading digital entertainment, content, and influencer marketing firm.

Sourabh has worked in the media and entertainment industries in India and abroad for over 15 years, honing his skills in Content Consumption Behavior across digital platforms, Kids’ Content, Animation, Content & Influencer Marketing, Content Acquisition & Distribution, and Licensing.

Mr. Kumar is a self-made young Indian entrepreneur and the founder of VidUnit, which has become a go-to platform for brands and digital media companies worldwide, with over

20,000 content creators, influencers, Key Opinion Leaders (KOLs), and celebrities across 13 languages and various categories. VidUnit has worked with key global players like Bytedance, Alibaba, Spotify, Reddit, Duolingo, Quizlet, Zee TV, Apna, MX Player, 3D Bear, My Trident, and Navbharat Times, among others, solidifying Sourabh’s status as an industry-trusted partner.

Under his leadership, founded in 2019- PunToon Kids is a popular YouTube network for children aged 3 to 8 years. It features two oflndia’s most well-known and loved animation characters, Gatto and Chinki. As original Indian IPs, they bring engaging and entertaining stories that make learning fun while imparting important values such as compassion, love, and friendship.

The content is designed to help children connect with Indian culture, festivals, morals, ethics, and family bonds, while also nurturing curiosity and imagination. Today, PunToon Kids has built a vast content library with 3B+ cumulative views, 9M+ subscribers, and 40M+ unique viewers across the globe.

Before founding VidUnit Media and PunToon Kids, Sourabh worked as the Director of Content Acquisition & Operations at Alibaba in India, where he was instrumental in shaping the company’s content strategy and operations in India.

Sourabh holds a Master’s degree in Media Management from the University of Stirling, Scotland, UK, showcasing his commitment to continuous learning and staying at the forefront of the ever-evolving media landscape.