Monica Bindra, Master in science from BITS Pilani, is a purpose-driven entrepreneur and the Founder & CEO of LAIQA, a femtech brand on a mission to redefine women’s health through hormone care and holistic wellness. With over two decades of experience in market intelligence and consumer insights, Monica combines scientific understanding with human-centered empathy to address one of the most underserved areas in healthcare: hormonal wellness. Her journey into entrepreneurship was sparked by her own hormonal health challenges and a passionate desire to close the gap in how women understand and care for their bodies. After launching LAIQA as a menstrual care brand she is now spear-heading it into India’s first integrated ecosystem for proactive hormone health—combining science with traditional Ayurveda thereby rebalancing the female body through AI powered health tracking. Backed by IvyCap Ventures, Monica is transforming feminine healthcare into predictive, preventive, and personalized solutions — helping women navigate every life stage from puberty to menopause with confidence and shaping the future of how women heal, thrive, and lead.