{"id":4937,"date":"2025-06-16T12:58:35","date_gmt":"2025-06-16T07:28:35","guid":{"rendered":"https:\/\/et-edge.com\/conferences\/datacon\/mptm\/?post_type=team&#038;p=4937"},"modified":"2025-06-16T17:10:07","modified_gmt":"2025-06-16T11:40:07","slug":"harish-bijoor","status":"publish","type":"team","link":"https:\/\/et-edge.com\/conferences\/mptm\/team\/harish-bijoor\/","title":{"rendered":"Harish Bijoor"},"content":{"rendered":"\n<p>\u2022 Harish Bijoor is a Brand-thinker and practitioner operating out of Bengaluru, India. He runs a unique boutique-consulting outfit branded \u201cHarish Bijoor Consults Inc.\u201d, a brand name that has a consulting presence across the markets of Hong Kong, Seattle, London, Istanbul, Dubai and the Indian sub-continent.<\/p>\n\n\n\n<p>\u2022 Harish has spent his career across the aggressive realms of FMCG, Telecom and Consumer Durables. He is considered a marketing practitioner and thinker who is ahead of the consumer thinking curve, year on year.<\/p>\n\n\n\n<p>\u2022 Harish is a public speaker who speaks to corporate audiences across the globe in the realm of motivation, people-management issues, brands,<\/p>\n\n\n\n<p>marketing and business at large. He has spoken to corporate audiences across the world for 15, 812 hours to date.<\/p>\n\n\n\n<p>\u2022 Harish teaches at the Indian School of Business, Hyderabad &amp; Mohali, in addition to semesters at overseas Business schools in the US and Europe. He has been teaching at the Indian School of Business for the past 20 years.<\/p>\n\n\n\n<p>\u2022 Harish has recently published a book titled, \u201cMarketing Trends \u2013 Smart Insights into the world of Indian Business\u201d, a serious book written in a style that is distinctly young and &#8216;MTV-ish&#8217;!<\/p>\n\n\n\n<p>\u2022 He is currently involved in his second book on core branding. The book is titled, \u201dBrand Irrationals: a fundamental journey into brand-think\u201d<\/p>\n\n\n\n<p>\u2022 Harish has simultaneously been commissioned to write a book on \u201cCustomer Service mechanisms\u201d at play in contemporary marketing contexts.<\/p>\n\n\n\n<p>\u2022 Harish is actively involved in research relating to Rural Consumer Behavior, Rural Retail Networks and Trade mechanisms at play. The current research exercise he is involved in spans a 6-year period covering 84,850 consumers across India.<\/p>\n\n\n\n<p>\u2022 Harish has published papers extensively on the subjects relating to Strategic Marketing, Branding, Consumer Behavior, Retail networks, Rural marketing, Marketing research and Trend-analysis.<\/p>\n\n\n\n<p>\u2022 Harish Bijoor contributes regularly to Business publications on Branding, sales, distribution and related topics.<\/p>\n\n\n\n<p>\u2022 Currently, Harish works on the bleeding-edge brand &amp; marketing work related to the Metaverse and Web 3.0<\/p>\n","protected":false},"author":1,"featured_media":4938,"menu_order":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"team_designation":[],"team_department":[],"class_list":["post-4937","team","type-team","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/et-edge.com\/conferences\/mptm\/wp-json\/wp\/v2\/team\/4937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/et-edge.com\/conferences\/mptm\/wp-json\/wp\/v2\/team"}],"about":[{"href":"https:\/\/et-edge.com\/conferences\/mptm\/wp-json\/wp\/v2\/types\/team"}],"author":[{"embeddable":true,"href":"https:\/\/et-edge.com\/conferences\/mptm\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/et-edge.com\/conferences\/mptm\/wp-json\/wp\/v2\/media\/4938"}],"wp:attachment":[{"href":"https:\/\/et-edge.com\/conferences\/mptm\/wp-json\/wp\/v2\/media?parent=4937"}],"wp:term":[{"taxonomy":"team_designation","embeddable":true,"href":"https:\/\/et-edge.com\/conferences\/mptm\/wp-json\/wp\/v2\/team_designation?post=4937"},{"taxonomy":"team_department","embeddable":true,"href":"https:\/\/et-edge.com\/conferences\/mptm\/wp-json\/wp\/v2\/team_department?post=4937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}