ET Now Best Realty Brands 2026

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Criteria for Selection:

  • The company should have a presence in India.
  • It should have minimum of 03 years of operations as on March 2026.
  • It should have a minimum growth rate of 3-5% YoY.
  • The turnover for startups and new brands (0-6 years) should be INR 0-50 crores, for emerging brands (6-10 years) should be INR 50-100 crores and for established brands (above 10 years) should be INR 100 crores and above.
  • The company should have at least 50 employees.
  • The organization must have contributed significantly to the growth, innovation, and reputation of the real estate sector through quality projects, customer satisfaction, or service excellence.
  • Evaluation will also consider market presence, brand equity, ethical practices, workplace culture, innovation, sustainability initiatives, CSR, and expansion into new markets (national or international).
  • Additional recognition such as industry awards, certifications, or membership in reputed real estate associations will be taken into account.

Basis for Consideration:

  • Innovation in Real Estate
  • Infrastructure and Project Quality
  • Brand Reputation and Market Perception
  • Customer Satisfaction and Retention
  • Service Excellence
  • Communication and Transparency
  • Sustainability and CSR Initiatives
  • Overall Market Presence 

Selection Process:

  1. Parameter Definition and Segmentation: The knowledge partner will define specific parameters to assess excellence in the real estate sector. Evaluation criteria will include innovation in project design, sustainability practices, customer experience, quality of construction, market reputation, and contribution to community development.
  2. Self-Nomination and Applications: Eligible developers, realty brands, and organizations can self-nominate by submitting their applications through the official event portal, providing details on their projects, design innovation, sustainability measures, and market performance.
  3. Initial Evaluation and Shortlisting: The research partner will review all nominations along with a curated list of potential candidates. The evaluation will focus on alignment with the defined parameters and demonstration of excellence in real estate practices, leading to a shortlist of outstanding brands.
  4. Final Selection and Notification: Based on cumulative evaluation scores, a select group of distinguished developers and realty brands will be finalized as Best Realty Brands 2026. The shortlisted entities will be formally notified and invited to the felicitation ceremony recognizing their leadership, innovation, and contribution to the region’s real estate landscape.
  5. Recognition and Knowledge Sharing: The recognized brands will be profiled across the conclave’s media and promotional platforms. Their achievements will also be featured in the ET Edge Best Realty Brands 2026 Coffee Table Book, a commemorative publication highlighting benchmark projects, visionary leadership, and transformative developments shaping India’s real estate sector.
What is ET Edge Best Realty Brands 2026?

ET Edge Best Realty Brands is a flagship initiative to recognise and felicitate India’s top and emerging real estate brands across residential, commercial, and allied categories. The platform brings together senior leaders from across the real estate value chain to deliberate on challenges, opportunities, and success stories through focused thought leadership sessions.

The felicitation aims to recognize real estate brands that have set new benchmarks in design excellence, innovation, sustainability, and customer trust. It celebrates organizations that are shaping the future of real estate in India through quality construction, ethical practices, and a strong focus on community well-being. The initiative also seeks to inspire the wider industry to adopt forward-looking, sustainable, and impactful development practices.

Real estate developers and brands from India are eligible to participate. Participants should demonstrate excellence in project execution, innovation, sustainability, customer satisfaction, and adherence to industry standards and ethical business practices.

Nominations can be submitted via the official event portal.

Yes, all nomination data is handled with strict confidentiality and accessed only by authorized evaluation panels to ensure integrity and security.