{"id":1819,"date":"2021-01-07T06:36:10","date_gmt":"2021-01-07T06:36:10","guid":{"rendered":"https:\/\/etunwired.et-edge.com\/virtual\/womenintech\/?page_id=1819"},"modified":"2024-05-10T07:32:45","modified_gmt":"2024-05-10T07:32:45","slug":"overview","status":"publish","type":"page","link":"https:\/\/et-edge.com\/conferences\/reis\/overview\/","title":{"rendered":"Overview"},"content":{"rendered":"

[vc_row equal_height=”yes” css=”.vc_custom_1714050133610{padding-bottom: 50px !important;}”][vc_column width=”1\/2″ customize_bg_mobile=”1″ bg_size_mobile=”custom” custom_bg_size_mobile=”90%” css=”.vc_custom_1681116825923{background-image: url(https:\/\/et-edge.com\/conferences\/reis\/wp-content\/uploads\/2023\/04\/retail-ecommerce9.jpg?id=2474) !important;border-radius: 10px !important;}” custom_styles_mobile=”.vc_custom_1681116825927{padding-top: 235px !important;border-radius: 10px !important;}”][vc_single_image image=”3215″ img_size=”full” alignment=”center” css_animation=”slideInLeft”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1568616463799{padding-left: 80px !important;}” custom_styles_mobile=”.vc_custom_1568616463806{padding-left: 15px !important;}”]

3rd edition of ET Now Retail and Ecommerce Innovation Summit<\/p>

Diversify, Deliver, Dominate<\/span><\/h3>

In India, the convergence of retail and e-commerce shapes not just transactions but also influences socioeconomic dynamics, driving innovation and reshaping shopping experiences. This narrative sees traditional retailers embracing online platforms while digital giants explore physical stores, marking a shift towards omnichannel experiences, defining the future marketplace.<\/p>\n<\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1714050720916{padding-top: 50px !important;padding-bottom: 50px !important;background-color: #f3f8ff !important;}” custom_styles_mobile=”.vc_custom_1714050720917{padding-top: 60px !important;padding-bottom: 30px !important;}”][vc_column]

Latest Trends in<\/p>

Retail and E-commerce Sector<\/h3><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1714050689563{padding-top: 20px !important;padding-bottom: 30px !important;background-color: #f3f8ff !important;}” custom_styles_mobile=”.vc_custom_1714050689565{padding-top: 60px !important;padding-bottom: 30px !important;}”][vc_column width=”1\/3″]
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Omnichannel Retailing<\/h3>

The integration of online and offline channels continues to be a significant trend. Retailers are focusing on providing a seamless experience across various touchpoints, including websites, mobile apps, social media, and physical stores.<\/p>\n<\/div><\/div><\/div>[\/vc_column][vc_column width=”1\/3″]

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Personalization<\/h3>

Tailoring the shopping experience to individual preferences is becoming increasingly important. Retailers are leveraging data analytics and AI to understand customer behavior better and offer personalized recommendations, promotions, and content.<\/p>\n<\/div><\/div><\/div>[\/vc_column][vc_column width=”1\/3″]

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Mobile Commerce<\/h3>

With the widespread use of smartphones, mobile commerce continues to grow. Retailers are optimizing their websites and apps for mobile devices, offering mobile payment options, and implementing strategies such as location-based marketing.<\/p>\n<\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1714050699577{padding-top: 20px !important;padding-bottom: 30px !important;background-color: #f3f8ff !important;}” custom_styles_mobile=”.vc_custom_1714050699578{padding-top: 60px !important;padding-bottom: 30px !important;}”][vc_column width=”1\/3″]

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Sustainability and Ethical Shopping<\/h3>
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Consumers are increasingly conscious of environmental and social issues. Retailers are responding by offering eco-friendly and ethically sourced products, implementing sustainable practices in their operations, and transparently communicating their efforts to consumers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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AR and VR<\/h3>
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AR and VR technologies are being adopted by retailers to enhance the shopping experience. From virtual try-on for clothing and cosmetics to virtual showrooms for furniture and home decor, these technologies are helping consumers make more informed purchasing decisions online.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Voice Commerce<\/h3>

Voice-activated shopping through devices like smart speakers is gaining traction. Retailers are exploring voice commerce capabilities, enabling customers to make purchases, track orders, and access customer service using voice commands.<\/p>\n<\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1714050773523{padding-top: 20px !important;padding-bottom: 30px !important;background-color: #f3f8ff !important;}” custom_styles_mobile=”.vc_custom_1714050773524{padding-top: 60px !important;padding-bottom: 30px !important;}”][vc_column width=”1\/3″]

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Social Commerce<\/h3>

Social media platforms are increasingly becoming shopping destinations. Retailers are leveraging features like shoppable posts, live shopping events, and influencer partnerships to reach customers directly on social media and drive sales.<\/p>\n<\/div><\/div><\/div>[\/vc_column][vc_column width=”1\/3″]

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Subscription Services<\/h3>

Subscription-based models are popular in various retail sectors, from fashion and beauty to food and entertainment. Retailers are offering subscription boxes, membership programs, and auto-replenishment services to provide convenience and encourage customer loyalty.<\/p>\n<\/div><\/div><\/div>[\/vc_column][vc_column width=”1\/3″]

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Contactless Payments and Checkout<\/h3>

The COVID-19 pandemic accelerated the adoption of contactless payment methods and checkout processes. Retailers are implementing solutions like mobile wallets, QR codes, and self-checkout options to minimize physical contact and improve the overall shopping experience.<\/p>\n<\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1714050773523{padding-top: 20px !important;padding-bottom: 30px !important;background-color: #f3f8ff !important;}” custom_styles_mobile=”.vc_custom_1714050773524{padding-top: 60px !important;padding-bottom: 30px !important;}”][vc_column width=”1\/3″][\/vc_column][vc_column width=”1\/3″]

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Data Privacy and Security<\/h3>

With increasing concerns about data privacy and cybersecurity, retailers are prioritizing the protection of customer information. Compliance with regulations such as GDPR and CCPA, along with investments in cybersecurity measures, are crucial for maintaining consumer trust.<\/p>\n<\/div><\/div><\/div>[\/vc_column][vc_column width=”1\/3″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1714055011601{margin-bottom: -100px !important;padding-top: 50px !important;padding-bottom: 50px !important;background-color: #e5e5e5 !important;}”][vc_column width=”2\/3″]

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Join us<\/h3>

3rd edition of ET Now Retail and Ecommerce Innovation Summit 2024<\/p>\n<\/div><\/div><\/div>[\/vc_column][vc_column width=”1\/3″]

Register Now<\/span><\/a><\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

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