{"id":1245,"date":"2026-03-24T11:24:40","date_gmt":"2026-03-24T11:24:40","guid":{"rendered":"https:\/\/et-edge.com\/conferences\/tech-leaders-choice\/?page_id=1245"},"modified":"2026-04-27T12:03:07","modified_gmt":"2026-04-27T12:03:07","slug":"how-it-works","status":"publish","type":"page","link":"https:\/\/et-edge.com\/conferences\/tech-leaders-choice\/how-it-works\/","title":{"rendered":"How It Works"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1245\" class=\"elementor elementor-1245\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2a393f e-flex e-con-boxed e-con e-parent\" data-id=\"e2a393f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3316f7e elementor-widget__width-initial elementor-widget elementor-widget-elementskit-heading\" data-id=\"3316f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-text_center\"><h1 class=\"ekit-heading--title elementskit-section-title text_fill\">How the ET Edge Tech Leaders\u2019 Choice Process Works<\/h1><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec9c4f5 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-heading\" data-id=\"ec9c4f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-text_center\">\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>The <strong>ET Edge Tech Leaders\u2019 Choice<\/strong> recognition follows a structured, multi-stage evaluation process designed to ensure fairness, transparency, and industry credibility. Each stage is governed by inputs from enterprise technology leaders, an independent advisory panel, and The Times Group editorial and research team.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bed87b9 e-flex e-con-boxed e-con e-parent\" data-id=\"bed87b9\" data-element_type=\"container\" data-e-type=\"container\" id=\"how-tabs\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8799850 e-n-tabs-none elementor-widget elementor-widget-n-tabs\" data-id=\"8799850\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal_mobile&quot;:&quot;stretch&quot;,&quot;horizontal_scroll_mobile&quot;:&quot;enable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"142186576\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"nominations\" data-tab-title-id=\"e-n-tab-title-1421865761\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-1421865761\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t<span class=\"e-n-tab-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-pen\"><\/i>\t\t\t<i aria-hidden=\"true\" class=\"icon icon-pen\"><\/i>\t\t<\/span>\n\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tNominations\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"cio-evalution\" data-tab-title-id=\"e-n-tab-title-1421865762\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1421865762\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t<span class=\"e-n-tab-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-pie-chart3\"><\/i>\t\t\t<i aria-hidden=\"true\" class=\"icon icon-pie-chart3\"><\/i>\t\t<\/span>\n\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tCIO Evaluation\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"validation\" data-tab-title-id=\"e-n-tab-title-1421865763\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1421865763\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t<span class=\"e-n-tab-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-user1\"><\/i>\t\t\t<i aria-hidden=\"true\" class=\"icon icon-user1\"><\/i>\t\t<\/span>\n\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tValidation\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"recognition\" data-tab-title-id=\"e-n-tab-title-1421865764\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1421865764\" style=\"--n-tabs-title-order: 4;\">\n\t\t\t\t\t<span class=\"e-n-tab-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-users\"><\/i>\t\t\t<i aria-hidden=\"true\" class=\"icon icon-users\"><\/i>\t\t<\/span>\n\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tRecognition\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-1421865761\" role=\"tabpanel\" aria-labelledby=\"nominations\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-f67ee39 e-con-full e-flex e-con e-child\" data-id=\"f67ee39\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c18fdc3 e-flex e-con-boxed e-con e-child\" data-id=\"c18fdc3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c780c8 elementor-widget elementor-widget-elementskit-heading\" data-id=\"8c780c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-text_center\">\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>The process begins with a <strong>Call for Applications<\/strong>, inviting technology companies to submit their products, solutions, and services across defined categories.<br \/>Participating organizations are required to provide structured inputs covering:<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-157543e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"157543e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-checked1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Product performance and reliability<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-checked1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Market availability and enterprise adoption in India<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-checked1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Customer impact and real-world use cases<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-checked1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Innovation and differentiation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19838e5 elementor-widget elementor-widget-elementskit-heading\" data-id=\"19838e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-text_center\">\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>To qualify, submissions must represent offerings that have been <strong>launched and actively available in the Indian market between April 2025 and March 2026.<\/strong><br \/>All entries are compiled and systematically organized by the<strong> ET Edge Tech Leaders\u2019 Choice team<\/strong>, ensuring accurate categorization across relevant technology segments.<br \/>Following this, submissions undergo an initial screening and validation by the <strong>Jury and Editorial Panel<\/strong>, comprising senior CIOs and industry leaders across sectors such as banking, manufacturing, pharma, travel &amp; logistics, and marketing. This stage ensures that entries meet defined eligibility criteria and are appropriately aligned to their respective categories.<br \/>Only submissions that successfully clear this stage move forward to the next phase of evaluation.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1421865762\" role=\"tabpanel\" aria-labelledby=\"cio-evalution\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-4832388 e-con-full e-flex e-con e-child\" data-id=\"4832388\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2b42328 e-flex e-con-boxed e-con e-child\" data-id=\"2b42328\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d75c2f9 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d75c2f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-checked1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Voting is conducted exclusively among verified enterprise technology leaders including, CIOs, CTOs, CISOs, CDOs, Heads of IT, and senior digital decision-makers.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-checked1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Leaders may vote for multiple vendors across different categories.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-checked1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Voting is based on direct experience, performance outcomes, service quality, innovation, and customer satisfaction.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-checked1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Self-voting or conflict-of-interest voting is not counted.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1421865763\" role=\"tabpanel\" aria-labelledby=\"validation\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-4cd9cce e-con-full e-flex e-con e-child\" data-id=\"4cd9cce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-be73108 e-flex e-con-boxed e-con e-child\" data-id=\"be73108\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fdd5d9 elementor-widget elementor-widget-elementskit-heading\" data-id=\"9fdd5d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-text_center\">\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>To ensure integrity and authenticity, all submissions and voting outcomes undergo a <strong>validation and review process<\/strong>.<\/p>\n<p>This stage involves:<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f56cbb5 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f56cbb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-checked1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Review by the Jury Panel of CIOs and industry experts<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-checked1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Oversight by The Times Group Editorial and Research Team<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-checked1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Verification of category alignment and voting integrity<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a03ac5 elementor-widget elementor-widget-elementskit-heading\" data-id=\"3a03ac5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-text_center\">\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>The purpose of this stage is to ensure that results reflect <strong>genuine industry endorsement and consensus<\/strong>, free from bias or external influence.<\/p>\n<p>Only those companies that successfully pass this stage qualify for final recognition.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1421865764\" role=\"tabpanel\" aria-labelledby=\"recognition\" data-tab-index=\"4\" style=\"--n-tabs-title-order: 4;\" class=\" elementor-element elementor-element-7fd2f16 e-con-full e-flex e-con e-child\" data-id=\"7fd2f16\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1ee10ee e-flex e-con-boxed e-con e-child\" data-id=\"1ee10ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3c76cc elementor-widget elementor-widget-elementskit-heading\" data-id=\"f3c76cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-text_center\">\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>The final list of recognized companies is announced at the <strong>ET Edge Tech Leaders\u2019 Choice 2026 Recognition Ceremony in Mumbai<\/strong>.<\/p>\n<p>The event brings together <strong>CIOs, CTOs, technology leaders, and ICT companies<\/strong> to celebrate the technology partners that have earned the trust and endorsement of the enterprise community.<\/p>\n<p>Companies recognized as <strong>Tech Leaders\u2019 Choice<\/strong> are granted the right to use the <strong>Tech Leaders\u2019 Choice Seal of Trust<\/strong> for the recognised year across:<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8109c49 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8109c49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-checked1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Corporate communications<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-checked1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Marketing and advertising campaigns<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-checked1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Product packaging and brand assets<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e35d20 elementor-widget elementor-widget-elementskit-heading\" data-id=\"8e35d20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-text_center\">\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>This recognition serves as a <strong>powerful industry endorsement<\/strong>, signalling that the company\u2019s technology has been validated by those who deploy and manage enterprise technology at scale.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ce684d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6ce684d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/et-edge.com\/conferences\/tech-leaders-choice\/nomination-form\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Nominate Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2d9c90 e-flex e-con-boxed e-con e-parent\" data-id=\"c2d9c90\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc0b129 elementor-widget elementor-widget-html\" data-id=\"dc0b129\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\ndocument.addEventListener(\"DOMContentLoaded\", function () {\n  const params = new URLSearchParams(window.location.search);\n  const tabIndex = params.get(\"tab\");\n\n  \/\/ Open tab\n  if (tabIndex) {\n    setTimeout(() => {\n      const tabToOpen = document.querySelector(\n        '.e-n-tab-title[data-tab-index=\"' + tabIndex + '\"]'\n      );\n      if (tabToOpen) {\n        tabToOpen.click();\n      }\n    }, 400);\n  }\n\n  \/\/ Smooth scroll to section\n  if (window.location.hash) {\n    const target = document.querySelector(window.location.hash);\n    if (target) {\n      setTimeout(() => {\n        target.scrollIntoView({\n          behavior: \"smooth\",\n          block: \"start\"\n        });\n      }, 500);\n    }\n  }\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How the ET Edge Tech Leaders\u2019 Choice Process Works The ET Edge Tech Leaders\u2019 Choice recognition follows a structured, multi-stage evaluation process designed to ensure fairness, transparency, and industry credibility. Each stage is governed by inputs from enterprise technology leaders, an independent advisory panel, and The Times Group editorial and research team. Nominations CIO Evaluation [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1245","page","type-page","status-publish","hentry"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How It Works - ET Edge Tech Leaders\u2019 Choice 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/et-edge.com\/conferences\/tech-leaders-choice\/how-it-works\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How It Works - ET Edge Tech Leaders\u2019 Choice 2026\" \/>\n<meta property=\"og:description\" content=\"How the ET Edge Tech Leaders\u2019 Choice Process Works The ET Edge Tech Leaders\u2019 Choice recognition follows a structured, multi-stage evaluation process designed to ensure fairness, transparency, and industry credibility. 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