Having successfully covered the Brand stories in specific sectors such as BFSI, Education, Healthcare, FMCG, Technology, Lifestyle and Luxury and much more, The Economic Times, in its 4th edition now looks to unveil and recognize Best Brands of 2021 that have succeeded in being at par with glocal brands. The Best Brands 2021 are those brands that command mind awareness, recall success, popularity, and the benefit of instant association, even among consumers who do not frequently buy their products, or are not even a part of the target audience.

It is a proud moment as we announce the 4th edition of our Best Brand Series – The Economic Times Best Brands 2021 Coffee Table Book that will feature prosperous brand stories as well as sketch the DNA of these inspirational brands, taking a deep dive into what has made these brands stand out and what are they doing as an ongoing process to live up to the status of Best Brands, which will provide much needed inspiration for brand owners and custodians to take their story forward and live up to the legacy, respectively.

While we celebrate the success stories of the Best Brands, this coveted book will be launched at The ET Best Brands 2021 on the gala evening of 17th Dec 2021 in Mumbai. This evening will bring together the marketing gurus, brand custodians, brand owners, best creative leaders from the marketing fraternity on one platform to celebrate the Best Brands and engage in the most candid knowledge exchange platform to understand the nuances of successful brands.