With ever-changing market conditions and consumer behaviour, organizations must not only be agile but be anticipatory as well. The market is flooded with content and only a few sustain the heat while others go unnoticed.

It has been essential for companies to capture the interest of their target audiences and retain it for as long as possible.

Relevance is what seizes the audience’s attention and their ensuing interest. Relevant content connects a brand to what is top of the mind for consumers when they receive the content.