2020 was the year which change the dynamics of global ecosystem. It has been a year of challenges, paradigm shifts, and rapid adaptability in the face of uncertainty. Covid 19 had walloped many industries in the last year, however streaming platforms or over-the-top (OTT) platforms on the other hand had remarkably enhanced the content consumption and creation ecosystem. It transformed the entire landscape of media & entertainment industry. From gradual increase to a sky-high boom, changed the growth trajectory of such platforms. This inspired the platforms to step up their game, innovate and present audiences with a variety of content to beat those lockdown blues.

A sudden revolution in digital space, has accelerated and amplified the ongoing shifts in consumers’ behaviour, and increase in willingness to pay for subscription models without compromising on the quality of the content, which would not otherwise have reached for many years. It is time for these platforms to keep the momentum up and going for the years to come.

It is an era of co-opetition, wherein the convergence has blurred the lines between media and technology companies. While building state-of-the-art infrastructure, businesses must re-configure the delivery mechanism assuring that the quality of service (QoS) and quality of experience (QoE) are not compromised at any given time.

This virtual roundtable will take a deep dive into how companies can unlock the potential of OTT everywhere. Business and technology factors work together to create a successful OTT service, and to look at the entire OTT ecosystem to provide a thorough understanding of the opportunities, challenges, and the roadmap ahead.