CMO Tech Strategy
Today, CMOs are expected to balance rapid innovation and collaboration with a more integrated approach to marketing by focusing on technology, revenue, diversity, and sustainability.
The second edition of the ET CMO Tech Strategy Summit focuses on the CMO’s strategic role in brand building, brand awareness and brand recall. Summit encompasses everything you need to overhaul, refresh, and position your brand image with the perfect mix of strategies in front of your audience. Even before the pandemic, technology was beginning to play a transformative role in many areas of brands’ marketing programs. With the advent of digitization, marketing and technology have merged into Martech.