It’s no cakewalk to win customers for life. Especially, when there’s a fierce battle going on to be numero uno amid a gloomy environment.

Customer expectations are skyrocketing, teams are overloaded with work, and every small misstep gets amplified on social media.

According to a recent survey, about 56% of consumers switched to a competitor after one bad customer experience.

The ways in which customers interact with businesses have changed drastically in the last few years and engaging customers has never been easier or more important.

Today, customers hold the power to become either brand advocates or detractors based on just a single experience they have had with a brand.

To create customers for life, it’s very important that businesses deliver customer experiences that reflect intelligence and agility.