Volatile market conditions and changing consumer behaviour, especially in the last few months, have struck businesses around the world like a bolt from the blue forcing them to adopt strategies that were months or years away in their timeline. India was no exception to this global trend. In these unwarranted and testing conditions, the onus fell on the leadership to take decisions that would determine the future of these affected organisations. Informed decisions can only be taken when a leader has more insights or business intelligence and to be able to get those specific insights, data needs to be brought into the picture to allow organizations to understand both the internal and external factors that could influence the path they take going forward. According to a survey-based report from consulting firm Prophet, market pressures are the leading drivers of digital transformation as most efforts are spurred by growth opportunities (51%) and increased competitive pressure (41%). Another report from Statista shows that two key priorities for CEOs presently are – leading digital transformation projects and improving remote work experience and collaboration.