Innovation refers to achieving the highest level of performance and success in creating and implementing new ideas, products, services, or processes. It involves continuously improving and optimizing innovation practices to stay ahead of the competition, meet customer needs, and create value for society.

To achieve excellence in innovation, organizations must foster a culture of creativity, experimentation, and risk-taking, where employees are empowered to generate and implement new ideas.

They must also invest in research and development, collaborate with external partners, and leverage technology to create breakthrough innovations that can disrupt industries and transform markets. Therefore, excellence in innovation is critical for businesses to stay competitive, grow and thrive in today’s rapidly changing world.