In the past few years, we have seen massive disruptions become seeds for some of the biggest, most successful and innovative ways of meeting customer needs. The world is connected way better than ever before and here is the time and opportunity for organizations to reach, understand, analyze the needs of customers in the best possible ways and come up with innovative solutions to provide products and services to its potential and existing customers. Some of the major industries leading the economy like Ecommerce, Retail, , Pharmaceuticals, Food and Beverages, etc are all now very much reliant and dependent on structuring their business around the changing consumption patterns.

The changes in the performance of the retail market especially during the pandemic pose serious challenges to the retailers. Maintaining the balance between supply and demand is one of the ongoing challenges that have had a continuous impact on retail supply chain processes. However in the ever-changing disrupted environment, finding a viable solution seemed rather difficult. The big question is, how do you ensure seamless operational efficiency while overcoming changing market dynamics? It goes without saying that the retail market has its fair share of competition, however, how do you maintain the quality of service and deliver what you commit to the customer at the time of sales, makes a difference.