With the globalization of the business world, competition is more fierce than ever before. Companies lose deals to competitors located half way around the world and are always looking for ways to win new business. One of the ways companies are looking to one-up their competition is by highlighting their excellent customer service. In fact, the customer service as a whole is not something many companies excel at, which makes companies that truly shine at the very end of the experience process more appealing to prospects or customers.