“Information is the oil of the 21st century, and analytics is the combustion engine.” – Peter Sondergaard,

Companies looking to breach the veil of uncertainty and weaving resilience into their DNA for future shocks are focusing on gathering more data to unlock new revenue options.

This data has enormous potential for helping a firm thrive and for assisting executives in making real-time decisions. However, this can only happen if this data is used to its full potential in order to generate useful insights.

And business intelligence can prove to be more useful in these tumultuous times if it is relayed in a real-time manner. Active intelligence seems to be the answer. It provides analytics-ready data along with the most updated information in real-time. With an amalgamation of the data at rest and data in motion, it represents the pulse of the data, providing business insights and creating an intelligent data-to-analytics pipeline.