The Economic Times conducted an extensive survey and shortlisted 200 top brands after considering the parameters of innovation, brand value, brand recall, consumer satisfaction, customer service & quality. These brands were collated in a Brand book which was launched in an extremely successful event and received acclamation from across the industry in 2019.

Building on the success of this, we are now pleased to launch Economic Times Promising Brands 2021.

The Economic Times Promising Brands 2021 is a coffee table collection, a book that is the result of an endeavor to get the top promising brands that have shown the muscle to survive and thrive, even expand. In this brand book, we study the very genetic fiber of these Promising Brands. What sets these brands apart? What creates niche identity in the mind of consumers and enhances recall value? What are the latest innovations that have left a lasting imprint on consumer’s minds? What makes these brands…Promising Brands?

The book does not just feature established brands but also those that show promise of growth. Some of the brands featured in the Brand Book find a mention here as they have challenged the status quo. These are also new brands- with new business models which did not exist earlier.