It is no secret that the Indian population had taken to online retail in a big way and the pandemic has just amplified it. According to IBEF, India’s e-commerce business will reach $99 billion by 2024, growing at a CAGR of 27% over 2019. Online penetration of retail is expected to reach 10.7% by 2024 versus 4.7% in 2019.

This change presents both a challenge and an opportunity for retailers faced with adapting to a huge customer base and the rise of savvy, always-connected consumers with everything they want at their fingertips and in order for retailers to deliver desired experiences, digital transformation is key as it will help design new customer experiences based on new business processes laced with emerging technologies.

There is need for solutions that work together to help brands deliver personalized and meaningful customer experiences across physical and digital channels, uniquely connecting the end-to-end shopper journey. Talking about resilience and agility; which will be the key drivers of success for retailers moving forward. As customer demands change and new challenges emerge, technology companies are dedicated to empowering these organizations with the technology solutions they need.