As pioneer and businessman Henry Ford once said, “Nothing happens until someone sells something”.

In any organization, the sales department plays a pivotal role in the success of the business. The unique and important role of sales is to bridge the gap between the potential customer’s needs and the products/services that the organization offers that can fulfill that customer need. This is the reason most companies today are competing purely on the basis of Sales and Customer Experience. It is not just a source of competitive advantage, but it has evolved to be a business imperative.

In the recent years, Alexa is playing our music. Google is setting our alarms. We live in an age where everything and everyone is digital. Today’s ultra-connected, empowered, and uncompromising customers interact with brands in an unprecedented way. As a result, your sales strategy will likely need to change as well.