Software controls much of the world we live in, but huge corporate investments in the process of software development have been hugely disappointing. Those investments were supposed to increase productivity and operational efficiency, improve business agility and customer engagement and more. But as time goes on, dissatisfaction with the ROI from these investments grows. BCG reports that 70% of digital transformations fall short of their objectives, with incumbents still getting disrupted. The App Direct Survey result reveals that 90% of these enterprises said they face significant obstacles in their digital transformation journeys.