The advent of Artificial Intelligence is transforming the customer marketing by leveraging advanced technologies —such as Machine Learning, and IoT —to deliver a personalized experience to each user. AI fuelled marketing collates behavioural and real-time data extracted from multiple customer touchpoints and help brands create a robust marketing strategy.
According to a study, about 74% of surveyed executives say AI will fundamentally change how they approach customer experience. AI is unleashing a new approach for customer experience (CX) strategy, design and development.
The change on this scale was not witnessed since the internet transformed print professionals into digital pioneers. But the timeline for evolution is far shorter than it was twenty years ago. Fifty percent of companies surveyed are already taking action to deploy AI, using it to quickly access insights and automate campaigns and processes. They can also embed it directly into new customer touchpoints. However, many companies have important capability gaps, and lack the strategy and skills needed to meet their AI aspirations. As a result, executives may be overestimating the ability of their organizations to make the shift.
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