WEBINAR VIDEO

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Analytics can help.

The data that plays together, stays together and yields better outcomes. With each passing day, digital data is turning out to be a crucial asset for every aspect of digital marketing and not reporting alone.

According to a survey, about 55% of marketers expect better use of data for more effective audience segmentation and targeting. Also, it is among their top three organizational priorities during 2019.

For delivering better data-driven customer experiences, one needs to understand the complexities of the customer journey and needs to solve them. Of course, data is going to unlock the complexity of any number of customer journeys and dig out insights relevant to your digital marketing.

In a nutshell, the need of the hour is --Data analytics that can help you get a 360-degree customer view. Analytics can organize and visualize data to improve campaigns, lift customer satisfaction rates, increase ROI and respond faster to consumer trends.

Join The Economic Time Live Webinar to learn how to collect and process data from nearly any source and Dig Deeper into:

After two decades of digital innovation, web analytics is still at the heart of enterprise decision-making. But in those two decades, a lot has changed. Using AI, machine learning and other advanced technology, you can go beyond visits, page views and bounce rates to find customer insights that really drive the bottom line.

Today's customers are mobile. They use wearables and the Internet of Things. They walk into brick and mortar shops and they cruise in connected cars. With the right channel and marketing analytics, each of these is an opportunity to deliver a great experience. It can help you to integrate data from virtually any channel, including web, mobile, video, IoT, app, social and more. Then, you can analyse that data in real time to understand your customers on a whole new level.

Companies spend a lot on content and campaigns. So, it’s crucial that they invest in the journeys that really matter. Digital Intelligence Platforms helps you to understand the impact of every touch from every customer through paid, owned and earned channels. With both rules-based and algorithmic attribution models, you must use machine learning and advanced statistics so you can make the right investment every time.

Too often, companies use their data only to reveal insights about the past. With the predictive capabilities of analytics, you can use your data better. Predictive tools powered by machine learning and AI are a major part of our product strategy. Everyone in your organization can consistently take advantage of everything Big Data has to offer at unprecedented speeds with predictive analytics tools.

• Innovative practices and strategies to get your digital assets singing
• Out-of-the-box thinking on data analysis to optimize your business results
• Real-world tips & tricks that address challenging analytics questions
• Developments in analytics technology that are bringing the future closer than you might think