Puneeth Bekal

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Puneeth Bekal

CMO
HDFC Securities

Marketing leader with over 18 years of experience driving brand and business transformation across Fintech, FMCG, Consumer Durables, Retail, and Real Estate. Currently serving as Chief Marketing Officer at HDFC Securities, I’m leading the company’s evolution into a full-stack fintech platform with innovations like HDFC Sky and HDFC Tru. 
 
Previously at Mastercard, I led brand, digital, and product marketing across India and global markets — driving adoption, financial inclusion, and large-scale sponsorships including cricket with BCCI and ICC. At Godrej, led purpose-led campaigns across categories and partnered with firms like AT Kearney, Bain, Landor, and Interbrand on large-scale transformation mandates. 
 
Recognized for building award-winning, culturally relevant campaigns (Emvies, Effies, Abbys), I’ve also received industry recognitions including: 
🏆 Newcomer of the Year (2010) 
🏆 Professional of the Year (2013) 
🏆 Innovation Award by Mr. Adi Godrej (2014) 
🏆 Business World Top 40 Under 40 (2023) 
🏆 Business World Top 100 marketer (2023) 
🏆 Top 100 Influential marketer (2025) 
 
Beyond work, I’m passionate about mentoring and capability-building for startups and future leaders, through platforms like Thought Leaders of India and speaker sessions at MICA, IIMs, WARC, TEDx, Campaign Asia, and more. 
 
I’ve worked across 42 cities in India and 7 countries, giving me a deep appreciation for cultural nuance and global business sensibility. Recently, I’ve upskilled in Digital Transformation and AI/ML through executive programs at MIT and IIM-Calcutta, further strengthening my readiness for the future of marketing. 
 
Outside of work, I’m a trained pianist (Conservatory of Amsterdam, True School of Music), climate advocate, and an avid reader — and I’m deeply grateful to have a family that keeps me grounded.