NOMINATE NOW From Vision to Impact: The Best Brands of Tomorrow 19th December 2024 | ITC Maratha, Mumbai REGISTER NOW

TRANSFORM YOUR BRAND IMAGE WITH INSIGHTS FROM THE BEST

“Products are made in a factory, but brands are created in the mind.” – Walter Landor, Founder of Landor Associates.

In today’s competitive marketplace, brands are constantly confronted with challenges that test their resilience and adaptability. From managing evolving customer expectations to embracing rapid technological changes, the road to success is anything but straightforward. Companies are pushed to rethink their strategies—whether it’s enhancing customer experiences, driving innovation, or committing to sustainable practices.

Despite these challenges, many companies are not only enduring—they’re excelling. These exceptional brands have discovered how to leverage insights, cultivate authentic customer relationships, and remain true to their core values, setting inspiring new benchmarks for success. They’ve perfected the ability to transform obstacles into opportunities, driving continuous growth and innovation.

At the 7th edition of Best Brands Conclave, you’ll hear directly from the leaders of these trailblazing brands. They’ll share how they overcame hurdles, seized growth opportunities, and transformed into the best in their industries. This is your chance to learn from those at the forefront of brand excellence.

Why BEST BRANDS ?

Join industry leaders and innovators as they dive into the secrets behind building and sustaining top-tier brands. From startups that have scaled into major players to established companies leading the way, this event will explore strategies for growth, innovation, and staying true to your brand’s identity. You’ll hear insights on how to align brand values with customer beliefs, foster loyalty, and adapt to changing markets. The agenda also highlights the growing importance of sustainability, with discussions on how brands can balance profitability and eco-friendly practices to meet consumer demands for ethical business operations.

The event will also see the unveiling of the highly anticipated 7th Edition of The Best Brands Coffee Table Book. This exclusive brand book dives deep into the DNA of these standout companies, exploring what truly sets them apart in a crowded marketplace. It examines the unique elements that shape their identities, create lasting impressions in consumers’ minds, and drive powerful brand recall. From groundbreaking innovations to strategic storytelling, this edition uncovers the secrets behind what makes these brands not just successful, but truly the best in the business.

DOES YOUR BRAND QUALIFY AS THE BEST?

The brands have been carefully curated basis parameters defined at the outset, which are:

  • There should be substantial publicly available data about the brand.
  • The brand should have a minimum of 3 year(s) of operational office in India
  • Annual turnover for startup and emerging brand should be a minimum of 25 crores
  • Annual turnover for Public & Private sector companies (5+ years) should be a minimum of 50 crores.
  • The brand should have considerable market size.
  • The brand should have a minimum growth rate of 5% Year-on-Year for the last 3-5 years.
  • The brand should have positive ratings and reviews on social platforms.
  • Any other notable achievements (awards/accolades/industry associations).

YOUR GUIDE TO BE ONE OF THE BEST BRANDS

We help our clients make significant and realize their most important goals.

GAIN INSIGHTS FROM THE BEST IN THE BRAND WORLD

Innovative and Employee-friendly

Share best practices followed by innovative and employee-friendly companies.

Meet and Greet

Meet and greet forefront leaders from across the country

Learn about the practices

Learn about the practices followed by iconic brands.

Interact and Engage

Inclusive session that will enable attendees to interact and engage with leaders through interesting and thought-provoking discussions.

Case studies

Case studies of how iconic brands are outperforming in their industries.

A networking opportunity

A networking opportunity with fellow winners and others in the business community.

Gain insights

Gain insights into what your customers will be clamoring for in coming years & how you can deliver now.

BRAND LEADERS AIMING TO STAY AHEAD

DISCUSSION THEMES FOR EXPLORATION

Start by referencing iconic brands and what sets them apart from the competition. Highlight the role of continuous innovation and the ability to inspire consumer trust and loyalty.

Discussion points: 

  • Innovation as the Lifeblood of Successful Brands
  • Aligning Brand Values with Consumer Expectations
  • The Power of Storytelling
  • Maintaining Consistency Across Platforms

In the journey from startup to established brand, every company faces unique challenges and milestones. This discussion will feature leaders from once-small startups that have successfully scaled into prominent brands. They will share their experiences and strategies in building a strong brand identity, navigating growth phases, and achieving industry prominence. By exploring their journeys, attendees will gain practical insights into the art of transforming a fledgling business into a successful, recognized brand.

Discussion points:

  • Crafting Your Brand Identity and learn how to stand out in a crowded market.
  • Scaling for Growth to discover effective strategies for expanding your business.
  • Leveraging Market Trends to find out how to spot and use opportunities to advance your brand.
  • Building Customer Loyalty and exploring ways to create and maintain strong customer relationships.
  • Balancing Innovation, Brand Consistency and understanding of how to stay relevant while staying true to your brand.

Speakers:
Ronal Sheth, Chief Marketing Officer, 360 ONE
Ripal Chopda, Chief Marketing Officer, The Sleep Company
Somesh Surana, Head – Digital Business Group & Marketing, HDFC ERGO General Insurance

Balancing Growth, Innovation, and Brand Loyalty: The Formula for Long-Term Success

Introduce the idea that today’s brands face a delicate balancing act between scaling for growth, staying innovative, and maintaining customer loyalty. This keynote will explore how top brands master this balance.

Discussion Points:

  • Scaling Without Compromising Quality
  • Innovation and Consistency
  • Customer-Centric Growth
  • Future-Proofing Your Brand

Speaker:

Vivek Abrol, Chief Executive Officer – Consumer Business (FMEG) at RR Kabel (TPG Capital Co), RR Kabel Limited 

Hear firsthand from industry leaders about what it takes to create a top-tier brand. From aligning with customer values to consistently delivering quality, discover the secrets that set the best brands apart. Learn how these pioneers foster innovation, build lasting connections, and adapt to ever-changing market dynamics, ensuring their brands resonate deeply with their audiences.

Discussion points: 

  • Aligning brand values with customer beliefs to connect authentically with your audience.
  • Ensuring consistency in quality and experience to build trust and loyalty.
  • Using innovation as a differentiator to stay ahead by embracing change.
  • Building emotional connections that inspire loyalty beyond transactions.
  • Adapting to market changes by staying agile and responsive to consumer needs.

Speakers:
Shuvadip Banerjee, Chief Digital Marketing Officer, ITC Limited
Ajay Dang, President, Head-Marketing, UltraTech Cement
Shubhranshu Singh, Chief Marketing Officer, Tata Motors Commercial Vehicles

Rebranding is more than just a name change—it’s about redefining identity and staying relevant. This discussion will delve into the strategic decisions, challenges, and opportunities that come with transforming a brand while ensuring customer loyalty and business growth.

Discussion points: 

  • Key motivations behind the decision to rebrand.
  • Overcoming challenges in transitioning to a new brand identity.
  • Strategies to gain customer acceptance and loyalty post-rebrand.
  • Measuring the impact of rebranding on business goals and market perception.
  • Using technology and digital platforms to amplify the rebranding story.
  • Lessons learned: Insights for brands embarking on a rebranding journey.

The Attention Economy: Winning Consumer Focus in a World of Infinite Distractions

In today’s content-saturated world, capturing and sustaining consumer attention is more challenging than ever. This discussion will explore innovative strategies, tools, and insights to thrive in the evolving attention economy.

Discussion points: 

  • The impact of shorter attention spans on marketing strategies.
  • Leveraging micro-moments and snackable content for engagement.
  • Balancing creativity and data-driven insights for impactful campaigns.
  • Overcoming ad fatigue with personalized and relevant messaging.
  • Evolving attention metrics beyond impressions and clicks.
  • Emerging trends like AI, AR/VR, and immersive content in marketing.

As consumers become increasingly conscious of environmental and social responsibility, brands are being called to step up their sustainability efforts. From eco-friendly product lines to ethical sourcing, the most successful brands are those that weave sustainability into their core mission. This discussion will explore how brands can integrate sustainable practices without compromising quality or profitability, and why sustainability is a key factor in earning customer loyalty and trust.

Discussion points: 

  • Building Sustainability into Your Brand: Aligning values with eco-friendly practices.
  • Innovating for Environmental Impact: Reducing carbon footprints and waste creatively.
  • Balancing Profit and Purpose: Driving sustainability without hurting business growth.
  • Meeting Consumer Demand for Ethics: Being transparent in sourcing and production.
  • Long-Term Benefits of Going Green: Strengthening brand loyalty through sustainable practices.

Speakers:

Sandeep Juneja, Vice President – Sales & Marketing, DHL

*Agenda is Work in Progress and Subject to Changes 

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Media Partners

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