Geetanjali Chugh Kothari is the Chief Marketing Officer and Head of Corporate Communications & Customer Experience at Generali Central Life Insurance, driving brand transformation and digital innovation to elevate customer engagement. With nearly two decades of experience across India’s insurance, retail and media sectors, she has driven transformative initiatives that balance growth with purpose. Geetanjali spearheaded the strategic rebranding of Future Generali India Life Insurance to Generali Central Life Insurance and champions industry efforts like the ‘Sabse Pehle Life Insurance’ campaign led by Insurance Awareness Committee- Life to bridge India’s protection gap. She was awarded the ‘Futuristic CMO: Retention-First Thinker Award’ at the Pitch CMO Awards 2023. Prior to this, Geetanjali was with Bharti AXA Life and General Insurance for over 11 years. Under her leadership, the company witnessed exceptional growth and garnered numerous accolades in marketing campaigns. Her ability to navigate challenges and capitalize on opportunities has earned her a reputation as a result-oriented marketing leader who blends creativity, resilience, and strategic clarity.