With over 22 years of leadership experience in the BFSI sector, Vijayendra Kumar Sharma is a seasoned leader driving innovation in Digital Banking, Digital Transformation, Marketing, Branding, and Customer Communication. As the Head of Digital (Retail) and Marketing at CSB Bank, he is shaping the bank’s digital strategy, brand evolution, and customer-centric innovations, ensuring seamless integration of technology, marketing, and financial services.

Vijayendra specializes in building strong, trusted brands in banking, leveraging digital platforms, data-driven marketing, and innovative communication strategies to enhance customer engagement and loyalty. His expertise extends to fintech partnerships, embedded finance (BaaS), digital payments, and omnichannel marketing, enabling financial brands to stay ahead in a rapidly evolving landscape. Previously he has worked in organisation like Axis Bank, Yes Bank, ICICI Bank in various leadership role.

An alumnus of Jamnalal Bajaj Institute of Management Studies (JBIMS), he has further enriched his expertise through executive programs at Cornell, Duke, and Wharton. A passionate advocate for the power of branding in banking, he believes that trust, technology, and timeless bonds define the future of financial services.

Beyond banking, Vijayendra is an avid marathoner, trekker, and digital evangelist, deeply interested in future technologies and customer experience transformation.