This session will delve into the innovative strategies, groundbreaking technologies, and visionary leadership that set these brands apart as industry pioneers. The session is designed to provide actionable insights and inspire attendees to harness the power of innovation in their own organizations. The aim is to provide a comprehensive look at how leading tech brands are pioneering new technologies and setting the stage for the future.
Speaker:
- Harish Bijoor, Brand Guru and Founder, Harish Bijoor Consults Inc
This session is designed to provide CEOs and senior executives with a comprehensive guide on leveraging technology to enhance strategic decision-making. The focus will be on the practical application of advanced technologies such as AI, big data, and analytics in making informed and effective business decisions. The aim is to delve into the challenges, opportunities and best practices involved in integrating advanced tech into executive decision- making.
Points of discussion:
- Innovative AI tools and technologies.
- Expertise in leveraging AI and machine learning for strategic planning.
- The Role of Technology in Strategic Decision-Making.
- Ethical Data Collection Real world examples of how brands are building trust through ethical marketing.
- Experience in implementing digital technologies to drive marketing and business strategies.
- Leader in developing AI-driven solutions for operational efficiency and predictive analytics.
- Current challenges in Data Privacy and their best solutions.
- Long term benefits of a privacy- first approach
Speaker:
- Kishore Jayaraman, President, India and South Asia, Rolls Royce
- Purushottam Kaushik, Head, World Economic Forum
- Sheenam Ohrie, Managing Director, Broadridge
- Shalabh Mittal, Managing Director, Barclays
- Rameesh Kailasam, Chief Executive Officer and President, India Tech
- Pankaj Mohindroo, Chairman, India Cellular and Electronics Association
Moderator
- Dipayan Chakraborty, Vice President- Data Science, BCG
This session will explore the pivotal role of social media tech influencers in transforming brands within the technology sector. It will delve into the effective strategies for leveraging social media platforms to enhance brand visibility, credibility, and engagement. The discussion will highlight the unique challenges and opportunities presented by influencer marketing in the tech industry.
Points of Discussion:
- Successful examples of brands leveraging social media influencers for brand transformation.
- Criteria for identifying and partnering with the right influencers for tech brands.
- Metrics and tools for evaluating the effectiveness of influencer campaigns in brand transformation.
- How influencers shape brand perception and customer behavior in the tech sector.
- Creating compelling and authentic content that resonates with tech-savvy audiences.
- Best practices for collaborating with influencers to achieve brand transformation goals.
Speaker:
- Ansh Mehra, Founder, Product Vision
This session will explore the art and science of storytelling in the technology sector, focusing on how leading tech companies create compelling narratives to build emotional connections with their audiences. Attendees will learn about successful strategies, real-world examples, and the psychological impact of storytelling on brand loyalty and customer engagement.
Points of Discussion:
- Understand the significance of storytelling in tech branding.
- Learn about successful storytelling strategies used by top tech companies.
- Explore the psychological and emotional impact of narratives on customer engagement.
- Gain actionable insights to apply storytelling techniques in branding efforts
Speaker:
- Siddhartha Butalia, Chief Marketing Officer, Air India Express
- Vamsi Vinjamuri, Head of Marketing, Digital Operations and Platforms, Wipro
- Jaydeep Deshpande, Head of Enterprise Marketing, Google Cloud and Google Workspace
- Shahbaaz Mohammed, Head of Marketing, Curefit, House of Cult
- Kiran Kattamuri, Global Field Marketing Leader, IBM
- Mahip Dwivedi, Head of Marketing and Growth, Pepperfry
- Madhumita Phukan, Global Marketing Head –AI Businesses, Tech Mahindra
- Roma Nawani Sachdev, EVP and Chief Marketing & Communication Officer – India, Capgemini
Moderator
- SurbhiKalia, Associate Partner, McKinsey&Company
In today's rapidly evolving digital landscape, the way brands communicate, engage, and build loyalty with consumers has undergone a significant transformation. This session, Digital Branding Today and Tomorrow, will explore the critical strategies, tools, and trends that tech brands are leveraging to stay ahead in an ever-competitive market. From data-driven personalization to harnessing AI and immersive technologies, the session will focus on how digital branding is not only shaping the present but also influencing the future of brand communication and consumer relationships.
Points of Discussion:
- Evolution of Digital Branding: How digital branding has transformed over the last decade—what has stayed the same, and what has changed?
- Role of AI and Automation: Exploring how artificial intelligence is being used in brand strategy for personalized customer experiences, content generation, and customer service.
- Omnichannel Strategy: Importance of a seamless brand experience across all platforms (web, mobile, social media, etc.) and how to maintain brand consistency.
- Data-Driven Branding: Leveraging customer data and analytics to create more targeted and effective branding strategies.
- Building Trust in the Digital Era: How transparency, data privacy, and ethical marketing are essential in building long-term brand trust.
- The Future of Digital Branding: Predictions and emerging trends like the role of immersive technologies (AR/VR), blockchain in branding, and the use of metaverse spaces for branding.
- Case Studies: Presenting examples of tech brands that have successfully navigated digital transformation and are setting benchmarks for future branding strategies.
Speaker:
- Y L R Moorthi, Professor of Marketing, Indian Institute of Management - Bangalore