Manisha Dokania is the Vice President and Head of Marketing at Edelweiss Mutual Fund. With over 15 years of experience, I’ve successfully built and grown financial brands from the ground up. 

I’m passionate about digital marketing, AI, and social media, leveraging these tools to boost brand awareness and customer engagement. I’ve led impactful marketing campaigns and mentored over 100 financial advisors and mutual fund distributors on personal branding and digital strategies in the last year.  

Outside of work, I’m an artist deeply fascinated by Indian art and culture. You can see my work on Instagram @chitrakathii. I also host a podcast called “Tales of Tails with MD,” where I share heartwarming animal stories that celebrate the bond between pets and their humans. 

Committed to contribute to the marketing domain, I’m actively involved in the AMFI Marketing Committee, The Advertising Club of Mumbai, and Leap.Club. Honored as a top 50 marketing professional in BFSI by CMO Asia and recognized by Social Samosa as Best Brand Manager three years in a row, I strive to support and uplift others in the industry.