Time Session
18:30 – 18:55 Registration
18:55 – 19:00 Opening Remarks by ET Edge
19:00 – 19:15 Keynote Address – Helming brand success from the front: A leader’s vision

There is ample evidence to support the claim that executives who consistently make decisions and investments with long-term goals in mind lead their organisations to produce greater shareholder value, more jobs, and greater economic growth than do peers who have a short-term focus. With continuous success, transformational leadership, and risk-taking capacity, this session will showcase new benchmarks being set in the business market.


  • Saugata Gupta, CEO, Marico 
19:15 – 19:30 Brand Case Study – Milking the markets: Keeping up with the changing tastes of consumers

Reaching the 50-year mark is one of the most coveted milestones for a brand, and at almost 50 years old, Mother Dairy, is among the oldest homegrown brands of India. Brands mean different things to different generations. The brand case study aims to address how a heritage brand like Mother Dairy has successfully displayed a caregiving brand persona in a contemporary way, striking chords with younger generation and established national footprint across all major cities in India.


  • Manish Bandlish, Managing Director, Mother Dairy
19:30 – 19:45 Keynote Address – From idea to icon: How successful brands pull out all stops?

While most people can list several iconic brands in a heartbeat, few know what it takes to give a business the “icon” status. Any company can create a successful identity. It takes true commitment to become an iconic brand. This session will throw light on how a company creates the foundations of an iconic brand and grows over the years.


  • Dinesh Chhabra, CEO, USHA International
19:45 – 20:20 CMO Panel Discussion – Laws of attracting Brand nomads – Turning prospects into customers 

One of the riskiest positions in the C-suite is that of chief marketing officer. CMOs are being forced to transform their companies into high-value marketing machines that provide an exceptional brand experience at every stage of the customer journey by dwindling budgets and rising performance demands. Indepth analysis and unexpected new insights will be presented in this session on how leading marketers set themselves apart from the competition by creatively utilising digital technologies, data, and analytics to tailor the brand experience throughout all phases of the customer journey. Additionally, this session will be centred on CX, which has been at the foundation of any firm in the modern era.

Discussion Points-

  • Balancing purpose-driven strategy with financial demands
  •  Translating objectives into tangible business outcomes
  •  Keeping the CX at the core
  •  Crafting thoughtful and scalable brand communications
  •  Addressing the goals of communities and sustainability


  •   Wilson Purty, Chief of Marketing – Branded Products, Tata Steel
  • Somasree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products
  •   Lalatendu Panda, Chief Marketing Officer, Reliance Retail-Grocery
  • Supratik Sengupta- Head of Marketing-consumer health, Lupin
  • Vishal Subharwal, CMO, Head E-commerce & Digital Business, HDFC Life


  • Pallab Roy, Partner, Customer and Operations, Business Consulting, KPMG
20:20 – 20:30 Keynote Address: Growth strategy for international brands to thrive in India

  • Neeraj Bahl, MD & CEO, BSH Home Appliances India
20:30 – 20:45 Advertising lessons – Masters of Storytelling: Weaving the emotions of a brand

Every brand has a story to tell but not every brand has mastered the art of telling its story in a way that is meaningful, attention-grabbing and long-lasting.  Just as people, some brands have a “way with words” – they are natural storytellers – while others find it a little bit more challenging and need to acquire the relevant skills first. This session will throw light on learning from the best in class to be one step ahead at becoming a masterful storyteller.


  • Amer Jaleel, Group Chief Creative Officer and Chairman of the MullenLowe Lintas Group
20:45 – 21:00 Chief Guest Address – Vision for New India @75


  • Shri. Mangal Prabhat Lodha, Hon’ble Minister, Ministry of skills, Employment, entrepreneurship, innovation and Ministry of tourism, Govt. of Maharashtra 
21:00 – 21:05 Unveiling of the Iconic Brand Coffee Table Book
21:05 – 21:25 Felicitation of Iconic Brands – SET I
21:25 – 21:30 Special Address – Sports & Business: 5 lessons to learn from the Sikkimese Sniper


  • Bhaichung Bhutia, Arjuna Awardee, Padma Shree and Ex Captain of Indian National Football Team
21:35 – 21:55 Felicitation of Iconic Brands – SET II
21:55 – 22:00 Unveiling of the 200 shortlisted brands
22:00 Closing remarks

* Agenda is work in progress and subject to changes

* This is a tentative agenda and subject to change. Final agenda and speakers will be posted closer to event date.

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