AGENDA

17:00 – 17:30

Registration

17:30 – 17:35

Setting the tone

17:35 – 17:50

Opening Address: The Gravity of Great Indian Brands

Ambi Parameswaran Brand and CEO Coach, Brand-Building.com.
17:50 – 18:20

Panel Discussion: #BorrowedAttention or #EarnedInfluence – Branding for Long Game

Kirtikar Ojha CMO, Head – Business Development & Government Sales, Larsen & Toubro
Dolly Davda Head – Marketing, BookMyShow
Apeksha Gupta Chief Marketing & Growth Officer, Galeries Lafayette India, Aditya Birla Fashion & Retail
Allen Ebenezer Eric Head of Marketing, Mass Market Brands, Marico
Moderator: Amiya Swarup Partner, EY
18:20 – 18:30

Case Study: Bharat Petroleum

Subhankar Sen Director Marketing, Bharat Petroleum
18:30 – 18:35

Research Partner Methodology

Deepali Nayak Consultant, Median Research
18:35 – 18:45

Spotlight Session: The Voice of a Generation: From Folk Roots to Cultural Icon

Ila Arun Actress, TV personality and Rajasthani folk-pop singer
18:45 – 18:50

Unveiling of the Coffee Table Book

18:55 – 19:05

Presentation

19:05 – 19:20

Ice Breaking Session: Can Your Mind Be Influenced?

Akshay Singh Magic Magician and Mentalist
19:20 – 19:45

Spotlight Session: The Art of Being Memorable: Building Characters, Campaigns & Brands That Last

Bharat Dabholkar Ad-guru, Actor, Writer, and Theatre Director
Caralisa Monteiro Jingle Queen, Bollywood singer, Music Director and Song Writer
Moderator: Amiya Swarup Partner, EY
19:45 – 20:05

Presentation

20:05 – 20:20

In conversation: The Many Faces of an Icon

Gulshan Grover Indian Actor
20:20 – 20:50

Presentation

20:50 – 20:55

Closing Remarks

20:55 Onwards

Networking Dinner

Influence | Trust | Equity
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