Sharavana Raghavan, a.k.a Sharan, is an award-winning global marketer and the Founder of Vitral Brand Expertise, a consultancy dedicated to accelerating growth for emerging consumer product businesses. With nearly 20 years of experience across diverse categories and markets, Sharan has spearheaded transformative brand initiatives at Godrej Consumer Products, Reckitt, Mondelez, and Henkel. Passionate about brand building as a driver of societal value creation, he thrives on unlocking profitable growth through strategic challenges. Sharan hosts two podcasts, CoBB | Conversations on the Business of Brands and the Vitral Tamil Podcast, both aimed at simplifying brand strategy and marketing management for brand builders.