Aishwarya Javalgekar is the Creative Director of Bound. She heads business growth and specializes in storytelling across formats – books, podcasts, newsletters, videos etc. In the last 4 years, she has helped over 40 brands with strategic projects in content marketing, brand storytelling and employer branding. Through Bound, she has also launched one of India’s premier certified courses that trains creative professionals to work in the book, magazine and media industries. She decodes India’s publishing industry with her podcast and newsletter, ‘The Book People. Her writing can be found in over 30 publications, in academic papers and in university syllabi.