Asim is a Partner with the FS Advisory Practice in PwC India with over 25 years of experience in advising banking and financial services clients. He leads Digital Strategy & Implementation for the Financial Services team at PwC and has in-depth expertise in advising clients on large transformation projects in the Banking & Financial Services industry – both in India and abroad. He has led several engagements for global banks, NBFCs as well as insurance and asset management companies.