The 7th Edition ET Edge Promising Brands 2025 is built on great stories, compelling experiences, and deep emotional connections.
In today’s dynamic business landscape, brands must constantly evolve to stay relevant. Organizations face an array of challenges and opportunities, and their ability to demonstrate resilience, adaptability, and a customer-centric approach defines their success. Brands that prioritize customer experience, embrace innovation, and remain agile in response to market shifts are the ones that thrive, leaving a lasting impact on their industries and inspiring the next generation of businesses.
Promising Brands 2025 is a platform dedicated to recognizing and celebrating brands that have successfully navigated these challenges to build a strong market presence. Through compelling keynote addresses, fireside chats, and engaging roundtable discussions, this event will spotlight the strategies, innovations, and leadership approaches that have driven these brands to success.
This gathering will bring together top marketing minds, brand strategists, business leaders, and creative visionaries from across industries. It will serve as an unparalleled knowledge exchange platform, offering deep insights into the ever-changing branding landscape while honoring the brands that are shaping the future of business. Join us for an evening of thought-provoking discussions, networking, and a celebration of excellence in branding.
As part of the 7th ET Edge Promising Brands 2025 initiative, this coffee table book will feature stories of resilience, adaptability, and visionary leadership. It will explore the core elements that set these brands apart—how they carve a unique identity, build strong consumer connections, and drive brand recall in a digital-first world. With a focus on breakthrough innovations, transformative brand experiences, and customer-centric approaches, this book will encapsulate what truly makes a brand ‘promising’ in today’s rapidly changing marketplace. Through rich narratives, compelling case studies, and in-depth brand analyses, this coffee table book will be a valuable resource for entrepreneurs, marketers, and business leaders seeking to understand the DNA of success in modern branding.
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Gain: The latest in brand amplification, customer loyalty, social media & more
Evolve: Keep pace with ALL the latest trends
Learn: Hear from the best & brightest in marketing, design, sales – all sharing ideas & insights
Adapt: To a focused agenda for marketing professionals & focused on what matters
Grow: Gain insights into what your customers will be clamoring for coming years & how you can deliver now
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India’s consumer landscape is evolving at an unprecedented pace, shaped by shifting demographics, digital disruption, and changing aspirations. This session delves into the intricate mindset of the Indian consumer—what drives their choices, how regional and cultural nuances influence purchasing behavior, and the emerging trends shaping the future of branding.
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In a rapidly evolving market, new-age brands are disrupting traditional business models, setting fresh benchmarks for success, and redefining customer expectations. From digital-first strategies and hyper-personalization to sustainability and purpose-driven growth, these brands are challenging the status quo and shaping the future of India’s business ecosystem. This session will explore the innovative approaches, bold strategies, and leadership philosophies that are driving this transformation.
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As artificial intelligence continues to shape consumer behavior, brands must navigate the delicate balance between personalization, ethics, and trust. "Mindful Markets" explores how AI-driven insights are transforming marketing strategies, enabling brands to anticipate consumer desires while maintaining transparency and responsibility. This session will dive into how AI can be leveraged to create meaningful connections, drive engagement, and redefine consumer-brand relationships in an era where data privacy and conscious consumption are paramount.
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This session delves into the strategies, insights, and investor psychology needed to turn their business into an irresistible investment opportunity.
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This high-energy trilogue brings together visionary brand leaders, marketing disruptors, and consumer psychology experts to uncover the secrets of brand attraction. From crafting emotional connections and viral engagement to mastering brand storytelling and community-driven influence, this session will dissect the playbook of the world’s most promising brands and how they command loyalty in an unpredictable market.
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India's journey toward self-reliance has paved the way for homegrown brands to take center stage, driving economic growth, innovation, and global competitiveness. Aatmanirbhar Brands: Fueling India’s Growth Story will spotlight how indigenous brands are harnessing technology, innovation, and consumer trust to carve a niche in domestic and international markets. This session will explore the resilience, strategies, and opportunities that define India’s self-reliant business ecosystem, offering insights into how brands can scale while staying true to their roots.
*Agenda is work in progress and subject to changes
Minister of Tourism, Skill & Entrepreneurship and Women & Child Development
Government of Maharashtra (GoM)
IAS Commissioner, Department of Skills, Employment, Entrepreneurship and Innovation
Government of Maharashtra (GoM)
CEO, MeitY (Ministry of Electronics & Information Technology) Startup Hub, Government of India
Ex-Advisor Shark Tank India, Entrepreneurship Evangelist, Startup Expert, Govt. Advisor (Entrepreneurship), 2x TEDx Speaker, Founder Super Angels Summit, Advisor - Velocity1, India Representative - The Private office of Dubai Royal Family
Consultant, Content & Creative – Mumbai Police, Pune City Police, BMC (Brihanmumbai Municipal Corporation)
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