Prateek Rastogi is the Co-founder and CEO of Greenday Farmer Solutions Pvt. Ltd., the company behind Better Nutrition — India’s first staples brand of naturally bio-fortified staples. Backed by leading investors and health influencers like PV Sindhu and Namita Thapar, his work bridges agriculture, nutrition, and digital commerce to fight India’s hidden hunger crisis. An alumnus of IIM Ahmedabad and SRCC, Prateek is spearheading a movement to make iron -and zinc-rich food mainstream by 2030.