The landscape of customer service in the Banking, Financial Services, and Insurance (BFSI) sector is undergoing a transformative shift. While AI-driven agents are revolutionizing efficiency, speed, and personalization, human service representatives remain essential for trust-building, complex problem-solving, and emotional intelligence.

The next generation of BFSI customer service is not about choosing between AI or human agents—it’s about harnessing both to create seamless, intuitive, and deeply personalized customer experiences.

This session will explore how financial institutions can strategically integrate AI-powered agents with human expertise to deliver effortless, efficient, and empathetic customer service. From automating routine interactions to ensuring regulatory compliance and enhancing customer loyalty, the discussion will highlight how BFSI leaders can leverage AI-human synergy to redefine service excellence.

Key Talking Points

1. How AI and Human Agents Can Drive Effortless Customer Service Together

  • Automating repetitive tasks to free up human agents for complex problem-solving
  • Empowering human agents with AI-driven real-time customer insights
  • Creating a strong data foundation to enable proactive and personalized service
  • Ensuring AI-driven interactions feel more human, not robotic
  • Identifying the moments where customers require a human touch and AI’s role in seamlessly transitioning service

 

2. Compliance & Risk Mitigation: AI as Monitors, Humans as Decision-Makers

  • Leveraging AI to meet compliance requirements and minimize regulatory risks
  • AI’s role in fraud detection, anomaly spotting, and proactive security alerts
  • Enhancing AI-generated risk insights with human intelligence and ethical oversight

 

3.Measuring Success: How AI-Human Teams Drive Customer Satisfaction & Loyalty

  • Tracking key success metrics such as first-contact resolution rates, NPS, and CSAT
  • Using AI-driven insights to proactively improve customer experience
  • The future roadmap: Enhancing AI-human collaboration for sustained service excellence

Speakers

Ashish Kumar

Ashish Kumar

DVP - Retail Banking Customer Experience & Journey
HDFC Bank

Fasih Abbas M

Fasih Abbas M

Senior Director - Customer Success
Cashfree Payments

Himanshu Rajpal

Himanshu Rajpal

Regional Sales Director
Salesforce

Kevin Domadia

Kevin Domadia

Lead Solution Engineer
Salesforce

Shravani Rane

Shravani Rane

AVP (Customer Experience)
Kotak Life Insurance

Agenda

02:50 pm – 03:00 pm Joining in
03:00 pm – 03:05 pm Welcome Address by ET Edge
03:05 pm – 04:05 pm Discussion on: “Future of Customer Service in BFSI: Human Empathy meets AI Agent Efficiency”

Key takeaways:
  • How can Humans with Agents drive effortless service together
  • Compliance & Risk Mitigation: AI as Monitors, Humans as Decision-Makers
  • Measuring Success: Boosting CSAT and Loyalty with AI-Human Teams
04:05 pm – 04:20 pm Presentation: By Salesforce
04:20 pm – 04:35 pm Question and Answer
04:35 pm – 04:40 pm Closing Remark