testSpotlight – ET Edge

Stories of Success

A, who’s who of India’s top notch business leaders and brands, it sets you apart with the seal of credibility, reliability and distinction as it places you in league with market leaders. The ET CTBs are not only intangible assets that assist build customer trust, it is also meant to inspire your contemporaries embarking on entrepreneurial journeys or for those already in business.

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Today, India’s engineering and infrastructure business employs 27 percent of the country’s total factory workforce and accounts for 63 percent of all international partnerships. Despite the pandemic, the global market for infrastructure is set to expand with the increase of construction and engineering firms. Innovations in materials, technological advances, and construction techniques have led to quicker project lead times and more resilient infrastructure outcomes.

In this coffee table collection, we take the opportunity to garner an insider view of the key stakeholders in the infrastructure ecosystem and how they are set to shape the future. We look at their penetrating insights in the pages that follow and how each one is set to be an important differentiator with critical infrastructure projects that will bear the insignia of transformative change.

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In this coffee table collection, we have endeavored to delve deeper into the psyche of Asia’s most promising entrepreneurs to understand how they have led thriving businesses during disruptive times while giving back to society. What sets these leaders apart? Was it their core values driven by a purpose or an astute sense of entrepreneurial strategy or an innovative mindset? How did they create a niche identity for their businesses? How do they create a connection with their loyal customer base? What innovations did they implement to accelerate business growth? These are some of the questions, the book seeks to offer answers to.

The book showcases entrepreneurs from striking ventures that show the promise of growth, some of which have challenged the status quo. Some others have shown the grit and gumption to affect change and be relevant to the current market context- by creating new business models which did not exist earlier.